Value

Networks
FTI Frameworks and
Perspectives

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Value Networks • Future Today Institute

Value Networks

Creating a value network is not a one-time activity but an ongoing process of understanding
and shaping how your company interacts with its ecosystem to create, deliver, and capture
value.

It requires continuous monitoring, analysis, and adaptation to ensure resilience,

competitiveness, and growth in a changing business landscape.

Future Today Institute adapted the Value Network concept and uses it as a core analytical
tool when mapping the impact of scenarios and trends to create strategy.

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Value Networks • Future Today Institute

Value Networks
What are Value Networks?

• A value network is a complex and dynamic model that recognizes the

interdependencies between an organization and a wide range of partners,
including suppliers, customers, and even competitors.

What is the Benefit of Identifying Your Value Network?

• Value Networks are powerful growth drivers as long as your organization

continuously evolves to meet the shifting market.

• Value Networks can help co-create value across different organizations and
identify where value is or isn’t being exchanged between your organization
and its network partners.

• These frameworks can help emphasize the importance of a consistent and

clear value proposition and vision for both your organization and your
network. They also help identify tangible and intangible value you can deliver
to your network, as well as the tangible and intangible value you hope to
receive.

• Value Networks can also help an organization interrogate its strategic

positioning within its networks as it seeks ways to achieve a competitive
advantage.

Why a Value Network Instead of a Value Chain?

• The shift from a linear process to a web of interconnected systems highlights

the complexities of understanding and navigating modern business
ecosystems.
FTI adaptation of Normann and Ramirez’s value constellations, Clayton Christensen’s coherent value network, Verna Allee's tangible and intangible value networks, Fjeldstad and
Stabells’ competitive advantage networks, and existing FTI perspectives on marketplace ecosystems
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Value Networks • Future Today Institute

How to Determine Your Organization's Value Network

1. Define Your Vision, Value Proposition, and Core Offerings

What are you offering to your customers, partners, and the broader marketplace?

2. List Key Nodes

What are the tangible and intangible internal assets you leverage to create value? What external organizations contribute to your value creation process?

3. Identify Value Exchanges

How and where does value flow between your organization and its nodes?

4. Map Your Network

Create a visualization of the value network including your key nodes and places where value is exchanged.

5. Optimize Your Network

Where are the weaknesses in the flow of value across your network? What could be enhanced or reconfigured to take advantage of new opportunities?

6. Strategically Position Your Network and Your Organization in Other Networks

Is your network in the best alignment to adapt to market evolution? Could you connect to another organization’s network to generate more value?

7. Engage and Expand the Ecosystem

Work to foster mutually beneficial relationships with your network. Continuously identify new ways to add value, keeping the network dynamic and open to new
opportunities.

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Value Networks • Future Today Institute

Identifying Key Nodes & Value Exchanges

What are Value Network Nodes?

• Nodes are the critical assets, partners, organizations, and customers that
make up your Value Network. These are the points to which you connect to
exchange value.

Internal Nodes
• What are the tangible and intangible internal assets you leverage to
create value?

• What teams, technologies, intellectual property, and products or

services can you offer your ecosystem?

External Nodes
• What external organizations contribute to your value creation process?

• Who are the suppliers, partners, distributors, infrastructure providers, or

other vital stakeholders help enable your business?

How and Where is Value Exchanged?

• Value is exchanged across the connections between nodes.

Historical example of a portion of Blackberry’s Value Network with nodes highlighted
With Customers
• How do you deliver value to your customers, and what do you receive in
return (e.g., revenue, feedback)?

Among Partners and Suppliers

• What are the flows of goods, services, information, and financial
resources among the participants in your network?

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Value Networks • Future Today Institute

About Future Today Institute

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Contact Information

inquiries@futuretodayinstitute.com

www.futuretodayinstitute.com

Tel: 267.342.4300

© 2024 Future Today Institute