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Thirdly, the rapid advancement of technology is opening up a myriad of

opportunities for business collaboration and development in the Southeast Asia


region.
Explain + Evidence
- According to the eConomy SEA 2023 report by Google, Temasek, and Bain
Company, the Southeast Asia region has a staggering 440 million internet
users, accounting for nearly 70% of the population. In tandem, smartphone
ownership is also rapidly increasing, creating a massive online market for
businesses to collaborate and develop digital services.

- The widespread adoption of internet and smartphones has fueled the robust
growth of e-commerce in Southeast Asia. A report by Statista indicates that
the total gross merchandise value (GMV) of e-commerce in Southeast Asia is
projected to reach a staggering $337 billion by 2025. This signifies the
immense potential for businesses to collaborate in building more efficient
supply chains, logistics, and online retail platforms, benefiting both sellers and
buyers.

Google, Temasek, Bain Company. (2023). eConomy SEA 2023.


https://economysea.withgoogle.com/report/
Ganbold, S. (2024, Feb 27). E-commerce in Southeast Asia - statistics & facts.
https://www.statista.com/topics/10021/e-commerce-in-southeast-asia/

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