Start with

Your Marketplace
#1) Ads
#2) Product Listings
This is
your
target
market!
Buy a good Give away Opening day
spot at free samples special
the front of the
food court and
put up signs
 Do not send traffic to your site

Like trying to start your own food court.

Easier selling where the hungry people already are!

Food Court = Marketplace

BIGGER UPFRONT INVESTMENT, SLOWER, FURTHER FROM REVENUE

DIFFICULT TO REACH PRODUCT-MARKET FIT
#2 - Product Listing Optimization
Make your product show up at the top of the marketplace when
people search for keywords related to your product category

“WINTER HAT”
Marketplace search engines are
much simpler than Google’s

Keyword Stuffing
More Reviews
Amazon is more complicated
than most marketplaces

KEYWORDS IN LISTING CONVERSION RATE

REVIEWS SALES HISTORY

Product Listing Optimization

Title
Description
Bullet points
“Keywords”
Images x 9
Reviews
Low price at first to get traction
Send free offer when you deliver package to get people on your
mailing list and incentivize them to write reviews
“Request a review” button
Ask for reviews when you help people
Sales
Keyword Research
 Keyword Research Is Critical

Your keywords & products may have

little demand. Let this be a wake up call.
Having a unique or special product is
often a recipe for FAILURE. Pivot. Sell
what people are already buying.
 Prioritize whatever
marketplaces you are on
Airbnb, Udemy, Salesforce App Exchange, Facebook Marketplace,
Getapp, Lazada, Shopee, eBay, Richie Bros, Steam, Agoda, Chrome
Webstore, HubSpot App Marketplace, Atlassian, Shopify App Store...