Did you know 80% of social media users rely exclusively on a mobile device?

Is your
social content meeting the needs of today’s mobile-only consumers?
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It's easy to dismiss a mobile-first social media content strategy as something

that's strictly “for the algorithm.” But it's more helpful to think of it as a way
to reach and engage your target audience more reliably. Naturally, your audience is
more likely to want content they can easily consume on mobile devices.

When planning social media content for your business, you can optimize both the
copy and the creative. Below, we'll look at tactics for captions, images, videos,
and stories that apply across all social media networks.
#1: How to Optimize Social Media Captions for Mobile
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In this article, you'll discover why and how to optimize your content for a mobile-
first audience on social media.
How to Optimize Content and Media for a Mobile-First Audience by Social Media
Examiner
Why Marketers Should Prioritize Mobile-First Content

No matter your industry or audience, creating mobile-first social media content is

more important than ever. In 2023, 99% of social media users (nearly 4.5 billion
people) access their social networks of choice with smartphones. Although some also
use desktop computers to check social media, nearly 80% rely exclusively on a
mobile device.

If you aren't optimizing social media content for mobile users, there's a good
chance that you aren't maximizing results for your account. After all, if your
content doesn't resonate with mobile users, it might not get much engagement. If
followers regularly scroll right past your content, they'll be less likely to see
it in the feed in the future.

Without engagement, your content won't trigger any popularity signals. On networks
like Facebook, Instagram, and YouTube, content that generates comments and
reactions is more likely to appear in followers' feeds and be recommended to non-
followers. In other words, good mobile-optimized content can improve your results
dramatically.

It's easy to dismiss a mobile-first social media content strategy as something

that's strictly “for the algorithm.” But it's more helpful to think of it as a way
to reach and engage your target audience more reliably. Naturally, your audience is
more likely to want content they can easily consume on mobile devices.

When planning social media content for your business, you can optimize both the
copy and the creative. Below, we'll look at tactics for captions, images, videos,
and stories that apply across all social media networks.
#1: How to Optimize Social Media Captions for Mobile

To write social media copy that grabs mobile users' attention, make it easy to
skim.
Watch for the See More Link in Captions

Most social media captions can support hundreds or thousands of characters, giving
your team plenty of space to work with. There's no definitive answer on whether
shorter or longer captions work best on mobile, as the context, audience, and
industry all affect what's ideal for a specific post.

Whether your organization errs on the side of longer or shorter captions, it's
important to remember that every social network truncates captions after a certain
character count. The See More link appears automatically at a different point for
each network. On Facebook, it's at about 140 characters.
optimize-social-media-captions-for-mobile-watch-see-more-link-linkedin-1

On LinkedIn, the limit is closer to 100 characters. Keep in mind that these posts
reflect the mobile app limit, which is often shorter than what displays on desktop.
optimize-social-media-captions-for-mobile-watch-see-more-link-linkedin-2

On Instagram, the caption limit depends on where the content appears. The character
count in the main feed (left) is much longer than what shows in the Reels feed
(right).
optimize-social-media-captions-for-mobile-watch-see-more-link-instagram-3

One option for optimizing captions is keeping them as short as possible, ideally
under the limits above. That way, users can read the entire caption without having
to tap the See More link.

But concise captions aren't always ideal or possible. When you do write longer
captions, make sure to include a hook before the copy gets truncated. Give users a
reason to want to know more so they'll be more likely to engage.