E-commerce in Russia

Potapenko Maksim
M23150005
Online B2C in Russia, 2022
Online trade (B2C trade) – purchase of material goods through
the Internet, where a purchase means ordering a product through a website or
mobile
application from the user's device, regardless of the payment method and
receiving the order.
Online B2C in Russia, 2022
This data includes only orders from customers from
Russia from Russian sellers (legal entities and individual entrepreneurs); not included
in the indicated figures cross-border trade in both directions, as well as trade
between private persons.

2.8 billion 2010 rubles 5.7 trillion rubles

orders average bill total market volume

+64% -16% +38%

Large universal marketplaces
Large universal marketplaces in Russia – sites with turnover more than 30 billion
rubles per year, where the majority are represented product categories and for which
at least a quarter of sales are made by marketplace models.
For December 2022 these are: Wildberries, Ozon, Yandex
Market, AliExpress Russia* and SberMegaMarket.

1.99 billion 1370 rubles 2.7 trillion rubles

orders average bill total market volume

+85% -3% +80%

E-grocery in Russia
eGrocery includes sales of specialized online stores and specialized food delivery services,
including orders food products through food delivery services from restaurants, excluding
non-urgent delivery of food products through universal and multi-category online stores
and marketplaces.

402 billion 1375 rubles 553 billion rubles

orders average bill total market volume

+75% -5% +66%

Online pharmacy market
The online pharmacy segment is online stores specializing in primarily on the sale of
medicines. Segment statistics are provided for 49 online pharmacies included in the TOP
1000 Russian online stores by number of orders in the first half of 2022.

60 billion orders 1830rubles 110 billion rubles

average bill total market volume
+36%
+11% +50%
Logistics market for eCommerce
In 2022, more than 2,550 million items were delivered, an increase relative to 2021 of more than 56%.

Number of orders in the e-commerce logistics market, million units

Microbusiness in the services market
“Microbusiness” – self-employed and individuals, companies and teams with a staff of up to
15 people inclusive.

2.6 billion service orders 9.3% population 18-64 occupied 8.6 million
using the Internet in microbusiness in the field service providers
done by the Russians services
-9%
+13% -1%
Key information about the Russian market

$14.7 3.9%
GDP per capita Internet trade share
145 88% population, 2022, in GDP, 2022
million people Penetration thousand

Population Internet
2022 2022 $890 $84
Final consumption Volume of B2C
households, 2021, online commerce,
billion 2022, billion
Market comparison: largest markets
Leading countries in the world in retail e-commerce by sales volume in 2022, billion dollars.
Market Comparison: Fastest Growing Markets
Top countries for online retail sales growth in 2022
Marketplace rating, 2022
Only Amazon and eBay have surpassed the billion monthly visits mark. The vast majority of the top 10 marketplaces
are universal, and only one specializes in a certain category of goods - Etsy. The largest one also entered the top ten
universal Russian marketplace – Wildberries.

Top 10 most popular marketplaces in the world by number of visits, million/month

Structure of online sales growth
In 2022, the eCommerce market grew by 1.55 trillion rubles. Half of this growth came from Wildberries, and
in total the three largest
marketplace provided more than 80% of the total market growth

Distribution of market growth by player categories, 2022, billion rubles.

Dynamics of the number of orders, 2012-2022
After 4 years of constant acceleration, in 2022 the growth rate of the number of orders decreased by more than 1.5
times. However, growth is +65%
was enough for 2022 to be among the top three years of the Russian eCommerce market in terms of order dynamics.

Distribution of market growth by player categories, 2022, billion rubles.

eCommerce share of the retail market
The share of eCommerce continues to grow: in 2022 it amounted to 14% of the retail
market and 29% of the non-food retail market.

Growth of the eCommerce share of the retail market, 2017-2022

% of all retail sales* % of non-food retail trade*