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24415 Marketing Planning and Strategy

Answer Sheet │ Midsession Quiz
Declaration: I declare that I have read midsession quiz guidelines and examination
conditions. In addition, I am aware of the university’s rules regarding misconduct during
examinations. I agree to be bound by the university’s rules, codes of conduct, and other
policies relating to examinations.

Your name: Ronnie James Wilson

Student ID: 24578268
Tutor: Brett ✘ John Sorush

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Question 1. Investigate and discuss which capability of CViD can be a source of long-
term competitive advantage. 10 Marks (Max 400 words)

Answer: CViD's competitive advantage stems from its modern technique to addressing a
vital environmental difficulty in the Food-Tech enterprise. By leveraging technology to
increase low-cost feed supplements aimed at lowering cattle methane emissions, CViD
demonstrates a completely unique capability that units it apart from competition. This
strategic focus on sustainability now not best aligns with global efforts to combat weather
alternate however additionally caters to the developing call for green answers in agriculture.

One key issue of CViD's functionality is its specialization in supplements that supplement
roughages. While concentrates and combined feeds dominate the market due to their lower
price, CViD's emphasis on roughage dietary supplements positions it as a leader in selling
sustainable farming practices. By providing merchandise that enhance the nutritional content
material of animal feed at the same time as decreasing methane emissions, CViD addresses
the twin challenges of environmental sustainability and livestock nutrition, thereby
organising a robust basis for lengthy-time period aggressive advantage.

Furthermore, CViD's successful funding rounds, including the current $10 million
investment, replicate investor self-assurance in the enterprise's imaginative and prescient and
ability. This financial backing not best helps ongoing research and development efforts
however also allows CViD to scale its operations and amplify its market attain. As the
employer prepares to internationalize in the second 1/2 of 2024, its innovative talents will
serve as a treasured asset in penetrating new markets and staying in advance of competitors.

In conclusion, CViD's specific capability to expand sustainable feed dietary supplements the
use of generation positions it as a leader within the Food-Tech industry. By addressing
environmental issues at the same time as assembly the wishes of the agriculture quarter,
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CViD establishes a robust aggressive advantage this is poised for lengthy-term achievement.

Question 2. Discuss which basic approach to creating competitive advantage should be

adopted by CViD, and provide one marketing recommendation in line with the selected
basic approach.

Answer: CViD have to adopt a differentiation approach to create an competitive benefit

within the marketplace. By emphasizing the precise benefits of its environmentally-pleasant
feed nutritional dietary dietary supplements, CViD can differentiate itself from competition
and appeal to environmentally-conscious clients. This approach includes that specialize in
components of the goods or services that set it aside from others within the market, which
encompass its sustainability functions, dietary benefits, and super effect on decreasing
methane emissions.

To guide this approach, CViD have to prioritize building a sturdy logo identification that
communicates its self-control to sustainability and product innovation. This can be done via
numerous marketing and advertising strategies, collectively with branding campaigns,
product labelling, and focused messaging that highlights CViD's environmental efforts and
the advantages of its feed nutritional dietary supplements.

Moreover, leveraging virtual channels along aspect social media and content material fabric
advertising and marketing may be instrumental in educating clients approximately the
environmental blessings of CViD's products. By sharing appealing content material cloth that
tells their sustainability tale and showcases their merchandise in motion, CViD can efficiently
differentiate itself from opposition and assemble brand loyalty among environmentally-aware
clients.

Additionally, investing in product awesome and non-forestall improvement is critical for

keeping a competitive detail. CViD need to recognition on improving the efficacy and typical
basic overall performance of its feed supplements, conducting normal research and
development sports activities to live in advance of market tendencies, and actively searching
out feedback from customers to emerge as aware of regions for development.

By enforcing the ones techniques, CViD can set up itself as a leader in sustainable cattle
solutions, growing a competitive gain that resonates with clients and strengthens its role
within the market. Through differentiation and a self-control to innovation, CViD can
construct a sturdy emblem popularity and power long-term success in the Food-Tech business
enterprise.
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