I N S T A D A D

Meet InstaDad
"Ever felt the echo of a missing hand, the guiding voice
that never came? Meet InstaDad a man who under-
stands that void all too well. Through his unwavering
passion and tailored training programs, InstaDad
empowers young men, fatherless or not, to unlock
their potential and rise to their highest heights.
He's not just a mentor; he's a builder of dreams,
a sculptor of futures, and a testament to the
transformative power of belief."

INSTADAD doesn't just talk about

potential; he unleashes it. He sees Brand Personality
the spark in boys grappling with
their dreams, held back by the
/Tone of Voice
echo of a missing voice. And then,
he ignites the flame. He trains, he Warm and Encouraging
guides, he champions them, until
their potential explodes like a su- Empowering and motivating
pernova. He watches them soar,
one by one, a testament to the
transformative power of his dedi- Emphatic and Supportive
cation and belief. He's not just a
mentor; he's a catalyst for a Professional and Authentic
brighter tomorrow."

Content Strategy
Content Types Content Pillars
Blog posts Career Guidance
Videos & podcasts Soft Skills
Social media updates Personal Development
Webinars & Live Sessions Leadership
Case studies & Challenges Family & Acceptance
Testimonials. Training & Program Updates

Distribution Channels Content Forms

Social Media platforms Audios
Email Marketing Videos
Website Blog Post *Reels
Strategic Partnerships Texts
Images
*Carousels

Community Building
& Engagement
• Online communities and forums for followers to connect and support each other.
• Organizing meetups, workshops, and events to foster real-world interaction.
• Actively engaging with our audience on social media and respond to their ques-
tions and feedback.
• Highlighting the success stories and achievements of our participants (e.g. smar-
tans, crucibites) to inspire others.

Measurement &
Evaluation (KPIs)
• Tracking key metrics: Followers’ post satisfaction, skill development progress,
career impact, depth of engagements.
• Utilize online surveys and feedback forms to gather valuable insights.
• Analyze data to continuously improve our post types and tailor them to evolving
needs.
• Showcasing our impact through success stories and data-driven reports.

Adaptability
and Growth
• Feedback loops and tailored posts to meet changing needs and trends.
• Collaboration with other educators, experts, and organizations to expand our
reach and impact.
• Continuously learning and evolving our personal brand to stay relevant and in-
spiring.

Target Audience
Age Group: 15-40 (60% Gen Zs & 40% Millenials)
Interest: Technology, Public Speaking, Career Growth,
Entrepreneurship e.t.c.
Location: Lagos, Nigeria; South Africa; Togo; Rwanda.
Demography: 10,000 - 100,000

InstaDad is
also a...
Consultant
Public Speaker
Talent Manager
Faith Leader
Founder of The Smartan House
Leader of The Consortium

Visual Assets
Logo

I N S T A D A D

Instadad_abbaly Instadad_abbaly
48m ago 48m ago

Quick Fixes (Recommendations)

• New Facebook Cover Page Design

• More detailed and better Intro
• Possible upgrade on profile photo to maintain single profile photo across all plat-
forms
• Username change to also maintain single username across all platforms

• More engagement, X posts

can be reposted here.
• Profile photo upgrade.

• Profile photo
upgrade.
• Cool Intro

• New Twitter Cover

Design or Con-
cept Photo
• Hashtag trending.

• New LinkedIn
banner
• Description
tweaking for
faster appearance
in search

• More detailed
about section.

• Better Content Structuring

• Profile Photo Upgrade
• Catchy Bio

Thank You!