CHAPTER 3

Worksheet: Marketing research

1. Grab 6. Vietjet Air
2. TH True milk 7. The Coffee House
3. Vinmart 8. KFC
4. Vietcombank 9. Shopee
5. Bibomart 10. 30shine

Students (name &ID):

Company name (choose 1 from the 10 companies above):

Defining the problem and research objectives

Research problem Research scope Needed information

(specify when and where the study is
conducted and who the subjects are)

Research objectives
(exploratory/ descriptive/causal research)

-
secondary data
Sources of

-
 Research approaches Research instruments Contact method Sampling plan

How to collect primary

data?

Questionnaire
(Compose at least 5 research closed-end questions and 3 open-end questions.
Hint: The questions have to be directly linked to the research objectives)