Discussion Forum Unit 6

BUS 5116-01 Operations Management - AY2024-T3

Group 0002

Maciej Olek

Dr. Derrick Randall

10 March 2024

Toyota has long been a pioneer in manufacturing, initially laying the groundwork for the
globally recognized Toyota Production System (TPS) in the late 1940s. Recently, the
company has introduced a significant evolution of this system – the Toyota New Global
Architecture (TNGA).

Upon analyzing the article "Toyota New Global Architecture, Much More Than Just A
Platform," it becomes evident that TNGA is indeed revolutionary. The modular platform
seeks to streamline and simplify Toyota's product development process, reducing global
platform and sub-platform variations from over 100 to just 5 main derivatives. This not only
signifies a drastic change but also aligns with the principles of Lean Manufacturing by
emphasizing efficiency and cost-effectiveness.

Impact on Quality Strategy

1. Efficiency and Speed - TNGA's focus on harmonizing planning and design contributes to
increased production efficiency. This speedier development process allows Toyota to adapt
quickly to market demands, potentially enhancing the quality of its products by keeping them
current and competitive.

2. Safety and Enjoyability - Toyota claims that TNGA will lead to the production of safer and
more enjoyable cars. The emphasis on a lower center of gravity and a stiffer body structure
contributes to improved safety and handling. These features reflect a shift in the quality
strategy towards not only safety but also the overall driving experience.

3. Modularity and Design Flexibility - TNGA's modularity and design flexibility enable the
integration of different configurations and varying seat heights. This versatility suggests a
commitment to providing diverse and customizable products, potentially enhancing customer
satisfaction and product quality.
Key Changes in Quality Strategy:

1. Design Innovation - The new approach to the design of the engine compartment and lower
bonnet line allows for more styling freedom. This suggests a departure from traditional design
constraints, contributing to innovative and aesthetically pleasing products.

2. Powertrain Innovations - The introduction of the Dynamic Force engines with improved
fuel efficiency and increased power output indicates a commitment to technological
innovation. This aligns with a quality strategy focused on delivering advanced and efficient
powertrains to meet consumer demands.

3. Future Prospects with e-TNGA - The anticipation of an all-electric derivative, e-TNGA,

reinforces Toyota's commitment to staying at the forefront of automotive innovation. This
aligns with a quality strategy focused on sustainability and adapting to evolving market
trends.

In conclusion, Toyota's New Global Architecture, as outlined in the article, appears to be a

revolutionary step in manufacturing systems. The changes introduced through TNGA not only
enhance efficiency and modularity but also contribute to a shift in Toyota's quality strategy,
emphasizing safety, innovation, and adaptability. The modularity, design flexibility, and
innovations in powertrains indicate a commitment to delivering high-quality, cutting-edge
vehicles in a rapidly evolving automotive landscape.

References:

1. Fernandez, D. S. (2021, May 17). Toyota new global architecture, much more than
just a platform. DriveSafe&Fast.