REPORT ON PROFITABLE WAYS TO RAISE MONEY

INTRODUCTION
The aim of this report is to analyse the evolution of the different ways to raise
Money in the Red Cross Foundation and try to determine which ones we should
focus on.
For this purpose, a bar chart is conducted where it can be observed the
different economic sources compared during the years 2000, 2009 and 2019,
each in one colour.
ANALYSIS OF THE BAR CHART
In one hand, in-kind donations have always remained at a very low percentage
and have been decreasing over the years.
On the other hand, there are two options that in the year 2019 have exceeded
expectations compared to previous years. These are online donations and
telethons. However, recurring donations have declined, and charity dinners
have plummeted compared to 2009.
CONCLUSIONS
According to the analysis of the bar chart, the conclusion is to intensify online
donations to maintain the 2019 increase.
In addition, telethons will be held as they were last year, as they have proved to
be a beneficial source of income for the foundation.
IMPROVEMENT PROPOSALS
Based on the conclusions, the following proposals will be implemented.

 Promote the telethon through online platforms like “Twitch”.

 Create an attractive advertising campaign to attract in-kind donations.
 Enhance and update campaigns across social media platforms.