Annual Frequency: 12 times/year

Publisher's Statement Field Served: Science, culture, global issues, wildlife, and the environment presented through world-class photography and story
telling.
6 months ended June 30, 2023, Subject to Audit Published by National Geographic Partners

Learn more about this media property at auditedmedia.com

EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION

Total
Paid & Verified Single Total Rate Variance
Subscriptions CopySales Circulation Base to Rate Base
1,691,693 16,382 1,708,075 1,700,000 8,075

TOTAL CIRCULATION BY ISSUE

Paid Subscriptions Verified Subscriptions Single Copy Sales Total
Total Total Total Total Total Paid & Verified Total
Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified
Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation
Jan 1,302,965 483,975 1,786,940 22,968 22,968 1,809,908 17,787 91 17,878 1,343,720 484,066 1,827,786
Feb 1,293,850 451,498 1,745,348 22,968 22,968 1,768,316 14,841 74 14,915 1,331,659 451,572 1,783,231
Mar 1,263,383 402,581 1,665,964 22,968 22,968 1,688,932 14,586 83 14,669 1,300,937 402,664 1,703,601
Apr 1,241,132 390,068 1,631,200 22,968 22,968 1,654,168 17,012 76 17,088 1,281,112 390,144 1,671,256
May 1,222,452 374,683 1,597,135 22,968 22,968 1,620,103 16,796 89 16,885 1,262,216 374,772 1,636,988
Jun 1,207,652 378,111 1,585,763 22,968 22,968 1,608,731 16,784 73 16,857 1,247,404 378,184 1,625,588
Average 1,255,239 413,486 1,668,725 22,968 22,968 1,691,693 16,301 81 16,382 1,294,508 413,567 1,708,075

SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS
Digital Audit Period Publisher’s Percentage
Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference
Paid Subscriptions 12/31/2021 2,000,000 1,951,307 1,951,307
Individual Subscriptions 1,255,239 292,763 1,548,002 90.6 12/31/2020 2,200,000 2,084,776 2,084,776
Multi-Title Digital Programs 120,723 120,723 7.1
Total Paid Subscriptions 1,255,239 413,486 1,668,725 97.7 Visit auditedmedia.com Media Intelligence Center for audit reports
Verified Subscriptions
Individual Use 22,968 22,968 1.3
Total Verified Subscriptions 22,968 22,968 1.3
Total Paid & Verified Subscriptions 1,278,207 413,486 1,691,693 99.0 PRICES
Single Copy Sales
Single Issue 16,301 81 16,382 1.0 Suggested
Total Single Copy Sales 16,301 81 16,382 1.0 Retail Prices Average Price(1)
Total Paid & Verified Circulation 1,294,508 413,567 1,708,075 100.0 Single Copy $7.99
Subscription $49.00
Average Subscription Price Annualized (2) $37.08
Average Subscription Price per Copy $3.09

(1) Represents subscriptions for the 6 month period ended June 30, 2023
(2) Based on the following issue per year frequency: 12

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 ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER
Rate Base by Issue
Circulation by Regional, Metro & Demographic Editions
Geographic Data
Trend Analysis

ADDITIONAL ANALYSIS OF VERIFIED

Print Digital Issue Total

Individual Use
Individually Requested 22,968 22,968
Total Individual Use Copies 22,968 22,968

RATE BASE
Rate base shown in Executive Summary is for paid and verified circulation.

NOTES
Rounding %: Due to rounding, percentages may not always add up to 100%.
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 5,523
Multi-Title Digital Programs
Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine.
Details below are related to the six-month average.
Program Reported Multi-Title Unique Opens by Reader Opens by Issue Total Opens by Reader
Digital Program
Apple News 120,723 120,723 1.9 221,100

We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
with Alliance for Audited Media’s bylaws and rules.

Parent Company: National Geographic Partners

National Geographic, published by National Geographic Partners * 1145 17th Street N.W. * Washington, DC 20036

JOHN MACKETHAN DAVID E. MILLER

Director, Print Operations EVP NG Media
P: 202.857.7000 * URL: www.nationalgeographic.com
Established: 1888 AAM Member since: 1919

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