Wonder City is a mid-sized city where increasing growth and traffic are impacting quality of life.

According to a recent market assessment, the region’s population is expected to double in the next
five years. Job growth is also expected to increase by 48%. This growth will impact street networks,
parking and mobility.
Wonder City has several city-wide objectives related to reducing traffic congestion and improving the
city’s infrastructure. In order to support these city-wide objectives, the Wonder City Transportation
Authority (WCTA) will be launching five new bus lines. This initiative has been nicknamed Project
Move It.
You have been hired as the project manager for this initiative. As the project manager, you will set
OKRs to help clarify the project goals and define what needs to be done in order to deliver a
successful project.
Here is some additional information about the project:
● The project needs to be completed within two years.
● Community member buy-in and support for the locations of the new bus lines will be required.
● The project must adhere to all government regulations.
● Stops along the new bus lines must connect neighboring suburbs to downtown and public
resource facilities.
● Bus lines must service at least 50% of the most densely-populated areas of Wonder City.
● The project is intended to help improve wait times and increase ridership.
● The plan includes a marketing campaign to promote the new lines.
● Provide a reliable and consistent public transportation service.

Project Move It OKRs

O1 Make it easy to get around greater Wonder City area via public transportation

Increase the number of bus lines in 2 years to service 50% of the most densely
KR1 populated areas.

Increase the number of new stops by 15% so that new bus lines connect neighboring
KR2 suburbs to downtown and public resource facilities.

KR3 increase the area of places that bus lines cover by 50 km in 2 years.

O2 Provide a reliable and consistent public transport service

Increase the number of bus only roads by 20% in the next 2 years to reduce waiting time
KR1 by 5 minutes

Place accurate road maps and a timeline to all stations of Wonder City in 4-6 months
KR2
 Implement educational training for all drives so that they are familiar with the general
KR3
procedures for public transportation

O3 Promote public transportation as a convenient alternative to driving

KR1
Raise awareness about incoming traffic problems of Wonder City. In 2 years, awareness
should increase by 20%.

Make an informative ad about the benefits of public transportation to the community that
KR2
reaches 200,000 people minimum yearly.

KR3 15 press pieces published in relevant print and online publications

O4 Actively and meaningfully engage the public to generate buy-in and project support

KR1 Launch 12 public forum focused on transit talk with 85% turnout rate

KR2 Survey 75% of Wonder city residents before launch

KR3 Have 70% of community leaders participate in a community outreach program