Course Title: APPLIED ECONOMICS Professor: Dr. Eder E.

Magsayo
Course Code: Date of Submission:
Schedule of Class: Student Name: Juliano, Carmela Dawn B.
Module No 2: SWOT Analysis

SWOT Analysis Matrix for Barbecue Stand:

STRENGHTS (S) WEAKNESS (W)

INTERNAL  More customers like the  Costly registration
sauces requirement
 Steady supply of meals  Poor sanitation
 Limited staff for
growing demand
EXTERNAL OPPORTUNITIES (O) THREATS (T)
 Customers can order ahead  New competition from
 New building construction nearby
near

1. Strengths (S)
- More customers are beginning to like the sauces used by the barbecue business.
- There is a steady supply of meals in the market.
2. Weaknesses (W)
- The City Council of LGU in Olongapo passed a new bill requiring small businesses to
register in the Business and Licensing Department of the City which is costly.
- Poor sanitation practices by the helpers.
- Only 2 helpers are attending to the needs of growing customers.
3. Opportunities (O)
- Customers are asking if they can order ahead of time by texting the owner.
- A new building is under construction near the barbecue stand.
4. Threats (T)
- The carinderia in front of the barbecue stand added grilled meals to their menu,
increasing competition.