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GEC 12 POPULAR CULTURE

Directions: Discuss the THEORIES in Popular culture


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Theory Definit Key View about Example/ Reference


ion and Features Culture s s
Theoris and its
t Implicatio
n
Cultura Cultura •Focuses Culturalis •The •Stuart
lism lism, on the m views study of Hall's
also ways in culture as how works on
known which dynamic, popular cultural
as culture constantly culture studies.
cultura influence evolving, reflects (Hall,
l s and deeply and Stuart.
theory, individua intertwine reinforc Cultural
is a ls and d with es Studies:
perspec societies power societal Two
tive . relations. norms Paradigms
that •Emphasiz It sees and . 1980.
emphasi es the culture as values. Media,
zes the role of a site of •Analysi Culture &
signifi symbols, contestati s of how Society,
cance rituals, on, where cultural 2(1), 57–
of language, different practice 72.)
culture and norms groups s and •
in in negotiate symbols Clifford
shaping shaping meanings are used Geertz's
human cultural and to anthropol
behavio identitie identities construc ogical
r, s. . The t and approach
beliefs •Recogniz implicatio perpetua to
, and es the n of te culture.
societa diversity culturalis identiti (Geertz,
l of m is the es, such Clifford.
structu cultures recognitio as The
res. and the n of the gender, Interpret
Its need to importance race, or ation of
roots understan of national Cultures.
can be d them cultural ity. 1973.
traced within diversity Basic
back to their and the Books.)
cultura specific need for
l contexts. intercultu
anthrop •Acknowle ral
ology, dges the dialogue
sociolo power and
gy, and dynamics understand
cultura inherent ing.
l in However,
studies cultural it also
. interacti highlights
ons. the
potential
for
cultural
imperialis
m and
domination
.
Marxism Marxism •Focuses Marxism •Analysi •Karl
is a on the sees s of how Marx's
socio- economic culture as mainstre "Capital"
economi base of a tool am media and "The
c society, used by promotes Communist
theory particula the ruling consumer Manifesto
develop rly the class to ism and ":
ed by ownership maintain perpetua
Karl of the their tes Marx, K.
Marx means of power and false (1867).
and productio control consciou Capital:
Friedri n. over the sness Critique
ch •Emphasiz means of among of
Engels. es the production the Political
It exploitat . It working Economy.
analyze ion of argues class. Marx, K.,
s the that •Examina & Engels,
society working cultural tion of F.
through class institutio how (1848).
the (proletar ns, such cultural The
lens of iat) by as media, industri Communist
class the education, es Manifesto
struggl capitalis and operate .
e and t class religion, within •Antonio
the (bourgeoi propagate capitali Gramsci's
dynamic sie). ideologies st theory of
s of •Views that serve systems, cultural
capital culture the exploiti hegemony:
ism. as a interests ng labor
reflectio of the and Gramsci,
n of the bourgeoisi commodif A.
dominant e. The ying (1971).
economic implicatio culture Selection
system n of s from
and Marxism is the
serves to the need Prison
maintain for Notebooks
the cultural .
status critique Lawrence
quo. and the and
•Advocate promotion Wishart.
s for of
social cultural
change forms that
through challenge
the capitalist
overthrow hegemony.
of
capitalis
m and the
establish
ment of a
classless
society.
Feminis Feminis •Focuses Feminism •Analysi •Simone
m m is a on gender views s of de
diverse as a culture as gender Beauvoir.
movemen social deeply roles in (1949).
t that construct entrenched film and “The
seeks and the in televisi Second
to ways in patriarcha on, Sex”.
achieve which it l norms includin •Bell
gender intersect and g the Hooks.
equalit s with values, portraya (1984).
y and other which l of “Feminist
challen forms of perpetuate female Theory:
ge the oppressio gender characte From
patriar n. inequality rs as Margin to
chal •Highligh and passive Center”.
structu ts the discrimina or •Angela
res experienc tion. It subordin Davis.
that es and critiques ate to (1981).
oppress perspecti representa male “Women,
women. ves of tions of protagon Race &
It women, women in ists. Class”.
encompa particula popular •Examina •Laura
sses rly those culture, tion of Mulvey.
various marginali such as feminist (1975).
theoret zed based stereotype art and “Visual
ical on race, s, literatu Pleasure
perspec class, objectific re that and
tives, sexuality ation, and subverts Narrative
includi , etc. the traditio Cinema”.
ng •Critique underrepre nal •Judith
liberal s power sentation gender Butler.
feminis imbalance of women stereoty (1990).
m, s and in pes and “Gender
radical advocates positions explores Trouble:
feminis for of power. women's Feminism
m, and social, The experien and the
interse political implicatio ces. Subversio
ctional , and n of n of
feminis economic feminism Identity”
m. justice. is the .
•Recogniz promotion •Kimberlé
es the of Crenshaw.
importanc alternativ (1989).
e of e cultural “Demargin
intersect narratives alizing
ionality that the
in challenge Intersect
understan gender ion of
ding the norms and Race and
complexit empower Sex: A
ies of women. Black
oppressio Feminist
n. Critique
of
Antidiscr
imination
Doctrine,
Feminist
Theory
and
Antiracis
t
Politics”
.
Postmod Postmod •Critique Postmodern •Postmod •Storey,
ernism ernism s the ism views ern J.
is a notion of culture as literatu (2009).
philoso objective fluid, re that "Cultural
phical reality contingent employs Theory
and and , and in a metafict and
cultura universal state of ion, Popular
l truths, perpetual intertex Culture:
movemen emphasizi flux. It tuality, An
t that ng the rejects and Introduct
emerged subjectiv the idea pastiche ion."
in the ity of of a fixed , such •Kellner,
late experienc cultural as the D.
20th e. identity works of (1995).
century •Embraces or Jorge "Media
, fragmenta singular Luis Culture:
rejecti tion, interpreta Borges Cultural
ng the pastiche, tion, or Studies,
grand and irony advocating Thomas Identity
narrati as for Pynchon. and
ves and character plurality •Postmod Politics
absolut istic and ern art between
e features multiplici movement the
truths of ty of s like Modern
of postmoder meanings. Pop Art and the
moderni n The or Neo- Postmoder
ty. Key culture. implicatio Dada, n."
theoris •Challeng n of which
ts es postmodern appropri
include hierarchi ism is the ate
Jean- cal celebratio images
Françoi distincti n of from
s ons diversity popular
Lyotard between and the culture
, Jean high and recognitio and
Baudril low n of the challeng
lard, culture, contingent e
and blurring nature of traditio
Fredric boundarie knowledge nal
Jameson s between and truth. notions
. art and of
mass artistic
media. authenti
•Question city.
s the
stability
of
meaning
and the
authority
of
instituti
ons in
shaping
culture.

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