Porter’s Five Forces Model

An industry's competitive forces can be examined using Porter's Five Forces Model as a
framework. To determine Dhaka’s fast food industry attractiveness and competitive advantage, it
considers threats from new competitors, suppliers' and buyers' negotiating power, threat from
substitutes, and competition among current rivals. This industry can use the model to better
assess their competitive situation and develop winning strategies.

Threats of new competitors: In the fast-food industry of Dhaka, new entrants face barriers
such as customer loyalty, economies of scale, and high initial capital investment. Established
restaurant’s strong market presence and extensive distribution networks further deter new
competition. Regulatory requirements and access to prime locations also pose challenges for new
entrants. This force looks at how simple or challenging it is for new rivals to enter the fast-food
industry. High entry barriers might discourage new entrants.

Bargaining Power of Suppliers : The power of suppliers is defined as their capacity to increase
costs or lower the quality of products and services. Restaurants in the business might be greatly
influenced by suppliers of the ingredients if they are well-established brands or have patents. On
the other hand, suppliers lose influence if their goods are interchangeable and there are numerous
of them. High supplier power in an industry drives up costs or restricts the resources that a
company can use. As many of the cattle feed grains and are imported in Bangladesh therefore suppliers
fix a higher price in