Professional Documents
Culture Documents
ON
“APPLICATION OF EMERGING TECHNOLOGY IN BANKING
INDUSTRY”
Submitted By - Submitted To -
Sakshi Mishra Ms. Akshita Pandey
MBA 1st Year UIM (Dept. Of Management)
Sec – D
Roll No.: - 2200110700174
Signature ……………………....
Name: Mr / Ms / Dr …………….
Project guide Department of
Business Administration
Date …………………...
Counter Signed
Signature……………………
(Prof. K.K. Malviya)
Principal
Date.........................
ACKNOWLEDGEMENT
Date:
Place: Prayagraj
Sakshi Mishra
MBA 1st Sec – D
Roll No.: -2200110700174
DECLARATION
Date:
Place: Prayagraj
Sakshi Mishra
MBA 1st Sec – D
Roll No.: -2200110700174
INDEX
S. No TOPIC
1 INTRODUCTION
3 REVIEW OF LITERATURE
4 OVERVIEW OF INDUSTRY
6 IMPACT OF TECHNOLOGIES
TO RESOLVE ISSUES AND
CHALLENGES
7 SUGGESTIVE STRATEGIES
8 LEARNING OUTCOME
9 RECOMMENDATIONS
10 REFERNCES
CHAPTER -1
INTRODUCTION
The banking sector is the lifeline of any modern economy. It is one of the
important financial pillars of the financial sector, which plays a vital role in the
functioning of an economy. It is very important for economic development of a
country that its financing requirements of trade, industry and agriculture are met
with higher degree of commitment and responsibility.
Thus, the development of a country is integrally linked with the development of
banking. In a modern economy, banks are to be considered not as dealers in
money but as the leaders of development.
They play an important role in the mobilization of deposits and disbursement of
credit to various sectors of the economy. The banking system reflects the
economic health of the country. The strength of an economy depends on the
strength and efficiency of the financial system, which in turn depends on a
sound and solvent banking system. A sound banking system efficiently
mobilized savings in productive sectors and a solvent banking system ensures
that the bank is capable of meeting its obligation to the depositors.
In India, banks are playing a crucial role in socio-economic progress of the
country after independence. The banking sector is dominant in India as it
accounts for more than half the assets of the financial sector. Indian banks have
been going through a fascinating phase through rapid changes brought about by
financial sector reforms, which are being implemented in a phased manner.
Credit Creation: Banks have the ability to create credit by lending out more
money than they hold in deposits. This process, known as fractional reserve
banking, allows banks to expand the money supply in the economy and support
economic growth by providing credit to businesses and individuals for
investment, consumption, and other purposes.
REVIEW OF LITERATURE
Thematic Analysis of Financial Technology (Fintech) Influence on the
Banking Industry
(Parminder Varma, Shivinder Nijjer, Kiran Sood, Simon Grima, Ramona
Rupeika-Apogai in 2022)
The synthesis of technology and finance is known as financial technology
(Fintech), which brings together two of the biggest industries in harmony.
Fintech disruption is a deviation from the norm, resulting in a significant shift in
banking services and, as a result, risk. This article aims to investigate how
Fintech has influenced recent changes in the banking industry and upcoming
challenges, with a particular emphasis on blockchain technology.
We perform a comprehensive thematic analysis of recent studies on Fintech in
the banking industry. We found that Fintech has enormous potential to grow
and impact the banking industry and the entire world. The banking industry
could benefit from combining emerging technology.
BANK REGULATION
Various forms of bank regulation include antitrust enforcement, asset
restrictions, capital standards, conflict rules, disclosure rules, geographic and
product line entry restrictions, interest rate ceilings, and investing and reporting
requirements. The dominant view holds that enhanced regulation of this
industry is necessary because there is clear public sector advantage, or for
protecting the consumer by controlling abuses of financial power, or because
there is a market failure in need of correction.
Where public sector advantage justifies the need for regulation, government
intervention may appear in the form of reserve requirements imposed on
deposit-taking institutions for facilitating the conduct of monetary policy or in
the various ways in which governments steer credit to those sectors deemed
important for some greater social purpose.
Limiting concentration and controlling abuses of power and thus protecting the
consumer have motivated such legislation as the American unit banking rules
(whereby banks were limited physically to a single center of operation) and
interest rate ceilings (ostensibly designed to prohibit excessive prices), as well
as various reporting and disclosure requirements.
The latent threat of a financial crisis is an example of a market failure that
regulation may correct. Here, the failure is in the market’s inability to properly
assess and price risk. The systemic risk inherent in a bank collapse introduces
social costs not accounted for in private sector decisions. The implication is that
managers, when constructing their portfolios, will assume more risk than is
socially desirable; hence, there exists a need for government-imposed constraint
and control. State-sanctioned measures designed to minimize the threat of bank
runs include the need for a lender of last resort function of the central bank to
preserve system liquidity and the creation of a government-administered system
of retail banking deposit insurance. Regulation explicitly limiting the risk
assumed by managers of banks includes restrictions that limit the types and
amounts of assets an institution can acquire. A stock market crash will threaten
solvency of all banks whose portfolios are linked to the declining equity values.
Investment bank portfolios will be, in such a circumstance, adversely affected.
The decline in the asset values of investment banks can spill over to deposit
banks causing a banking crisis when the assets of deposit banks include
marketable securities, as happened in the United States in the early 1930s. The
Bank Act of 1933 (the Glass-Steagall Act) in the United States as well as early
versions of the Bank Act in Canada, for example, both prohibited commercial
banks from acquiring ownership in nonfinancial companies, thus effectively
excluding commercial banks from the investment banking activities of
underwriting and trading in securities.
This highly regulated and differentiated industry structure in twentieth-century
North America contrasts sharply with the contemporaneous banking structures
of Switzerland and Germany, for example, where the institutions known as
universal banks offer a greater array of both commercial and investment
banking services. The question for policymakers then is which industry
structure best minimizes the risk of banking crises and better promotes
macroeconomic stability and growth.
CHAPTER-5
ISSUE & CHALLENGES OF BANKING INDUSTRY
1. Increasing Competition
The threat posed by FinTech’s, which typically target some of the most
profitable areas in financial services, is significant. Goldman Sachs predicted
that these startups would account for upwards of $4.7 trillion in annual revenue
being diverted from traditional financial services companies.
These new industry entrants are forcing many financial institutions to seek
partnerships and/or acquisition opportunities as a stop-gap measure; in fact,
Goldman Sachs, themselves, recently made headlines for heavily investing in
FinTech. In order to maintain a competitive edge, traditional banks and credit
unions must learn from FinTech’s, which owe their success to providing a
simplified and intuitive customer experience.
2. A Cultural Shift
From artificial intelligence (AI)-enabled wearables that monitor the wearer’s
health to smart thermostats that enable you to adjust heating settings from
internet-connected devices, technology has become ingrained in our culture —
and this extends to the banking industry. In the digital world, there’s no room
for manual processes and systems. Banks and credit unions need to think of
technology-based resolutions to banking industry challenges. Therefore, it’s
important that financial institutions promote a culture of innovation, in which
technology is leveraged to optimize existing processes and procedures for
maximum efficiency. This cultural shift toward a technology-first attitude is
reflective of the larger industry-wide acceptance of digital transformation.
3. Regulatory Compliance
Regulatory compliance has become one of the most significant banking industry
challenges as a direct result of the dramatic increase in regulatory fees relative
to earnings and credit losses since the 2008 financial crisis. From Basel’s risk-
weighted capital requirements to the Dodd-Frank Act, and from the Financial
Account Standards Board’s Current Expected Cr to the Allowance for Loan and
Lease Losses (ALLL), there are a growing number of regulations that banks and
credit unions must comply with; compliance can significantly strain resources
and is often dependent on the ability to correlate data from disparate sources.
Technology is a critical component in creating this culture of compliance.
Technology that collects and mines data, performs in-depth data analysis, and
provides insightful reporting is especially valuable for identifying and
minimizing compliance risk. In addition, technology can help standardize
processes, ensure procedures are followed correctly and consistently, and
enables organizations to keep up with new regulatory/industry policy changes.
5. Rising Expectations
Today’s consumer is smarter, savvier, and more informed than ever before and
expects a high degree of personalization and convenience out of their banking
experience. Changing customer demographics play a major role in these
heightened expectations:
With each new generation of banking customer comes a more innate
understanding of technology and, as a result, an increased expectation of
digitized experiences. Millennials have led the charge to digitization, with five
out of six reporting that they prefer to interact with brands via social media;
when surveyed, millennials were also found to make up the largest percentage
of mobile banking users, at 47%. Based on this trend, banks can expect future
generations, starting with Gen Z, to be even more invested in omnichannel
banking and attuned to technology. By comparison, Baby Boomers and older
members of Gen X typically value human interaction and prefer to visit physical
branch locations.
This presents banks and credit unions with a unique challenge: How can they
satisfy older generations and younger generations of banking customers at the
same time? The answer is a hybrid banking model that integrates digital
experiences into traditional bank branches.
Imagine, if you will, a physical branch with a self-service station that displays
the most cutting-edge smart devices, which customers can use to access their
bank’s knowledge base. Should a customer require additional assistance, they
can use one of these devices to schedule an appointment with one of the
branch’s financial advisors; during the appointment, the advisor will answer any
of the customer’s questions, as well as set them up with a mobile AI assistant
that can provide them with additional recommendations based on their
behaviour. It might sound too good to be true, but the branch of the future
already exists, and it’s helping banks and credit unions meet and exceed rising
customer expectations.
Investor expectations must be accounted for, as well. Annual profits are a major
concern — after all, stakeholders need to know that they’ll receive a return on
their investment or equity and, in order for that to happen, banks need to
actually turn a profit. This ties back into customer expectations because, in an
increasingly constituent-centric world, satisfied customers are the key to
sustained business success — so, the happier your customers are, the happier
your investors will be.
6. Customer Retention
Financial services customers expect personalized and meaningful experiences
through simple and intuitive interfaces on any device, anywhere, and at any
time. Although customer experience can be hard to quantify, customer turnover
is tangible and customer loyalty is quickly becoming an endangered concept.
Customer loyalty is a product of rich client relationships that begin with
knowing the customer and their expectations, as well as implementing an
ongoing client-centric approach.
In an Accenture Financial Services global study of nearly 33,000 banking
customers spanning 18 markets, 49% of respondents indicated that customer
service drives loyalty. By knowing the customer and engaging with them
accordingly, financial institutions can optimize interactions that result in
increased customer satisfaction and wallet share, and a subsequent decrease in
customer churn.
Bots are one new tool financial organizations can use to deliver superior
customer service. Bots are a helpful way to increase customer engagement
without incurring additional costs, and studies show that the majority of
consumers prefer virtual assistance for timely issue resolution. As the first line
of customer interaction, bots can engage customers naturally, conversationally,
and contextually, thereby improving resolution time and customer satisfaction.
Using sentiment analysis, bots are also able to gather information through
dialogue, while understanding context through the recognition of emotional
cues. With this information, they can quickly evaluate, escalate, and route
complex issues to humans for resolution.
1.Augmented Reality
Immersive technologies such as Augmented, virtual, and mixed reality are
enhancing customer experience across the board. So why can’t they do the same
for banking customers? The possibilities of the implementation of augmented
reality technology in banking sector are only limited by imagination, though
these are still in a very early stage of development. The end state is to give
customers complete autonomy in actions and transactions they could perform at
home. Hybrid branches are envisioned by technology experts who believe that
bank branches as we know them today are a thing of past. One of the
implementations of augmented reality technology in banking sector, that is
already live, has been made by the Commonwealth Bank of Australia. They
have created a rich date augmented reality application for their customers who
were looking to buy or sell a home. It provides them with information like
current listings, recent sales, and price tendencies to help the customer make
better decisions.
2. Blockchain
Blockchain is a catchall phrase used to describe distributed ledger technologies.
You could think of it as a distributed database with no DBA involved. It allows
multiple parties to access the same data simultaneously, and at the same time
ensures the integrity and immutability of the records entered in the database. At
present, leading bank around the world are exploring proof of concept projects
across various aspects of banking and financial services.
The first major implementation that we are likely to see is in the areas for
clearing and settlement. Accenture estimates that investment banks would be
able to save $10 billion by deploying blockchain technology to improve the
efficiency of clearing and settlement systems.
Another major area in which banks will see a huge saving by using blockchain
technology is KYC (Know Your Customer) operations. Business models being
developed at the moment would turn KYC from a cost centre into a profit centre
for banks – as they would come to rely on a shared blockchain for this activity.
Syndicated loans, trade finance and payments are other areas where the smart
contracts on blockchain could be highly effective.
4. Quantum Computing
Quantum computing is a way of using quantum mechanics to work out complex
data operations. As is common knowledge today, computers use bits that can
have two values – 1 or 0. Quantum computing uses “quantum bits” that can
instead have three states – 1 or 0 or both. This unlocks exponential computing
power over traditional computing – when the right algorithm is used. This
represents a huge leap in computing power, but any commercial
implementations are still decades away.
Nevertheless, firms like JPMorgan Chase and Barclays are investing in quantum
computing research in partnership with IBM.
5. Artificial Intelligence
The explosive growth that the last decade has seen in the amount of structured
and unstructured data available with the banks, combined with the growth of
cloud computing and machine learning technologies has created a perfect storm
for Artificial Intelligence to be used across the spectrum of banking and
financial services landscape.
Business needs and capabilities of AI implementations have grown hand-in-
hand and banks are looking at Artificial Intelligence as a differentiator to beat
down the emerging competition.
Artificial Intelligence allows banks to use the large histories of data that they
capture to make much better decisions across various functions including back-
office operations, customer experience, marketing, product delivery risk
management, and compliance.
Artificial intelligence would revolutionize banks by shifting the focus from the
scale of assets to scale of data. The banks would now aim to deliver tailored
experiences to their customers rather than build mass products for large
markets.
Instead of retaining customers through high switching costs, banks would now
be able to become more customer-focused and retain them by providing high
retention benefits. Most importantly, banks would no more just depend on
human ingenuity for improving their services. Instead, performance would be a
product of the interplay between technology and talent.
6. API Platforms
The time when banks could control the whole customer experience through a
monolithic system that controlled everything from keeping records to every
customer interaction is long gone. Both the regulatory requirements and the
revolving customer needs have turned this humongous system into dinosaurs.
Today banks need to instead build “banking stacks” that allow them to be a
platform to which customers and third-party service providers can connect to
deliver a flexible and personalized experience to the end user. To do so, they
can use API platforms for banking.
API Banking Platform is designed to work through APIs that sit between the
banks' backend execution and front-end experiences provided by either the bank
itself or third-party partners.
This allows the banks to adopt completely new business models and use cases
(for example, enabling salary advances) and experiment with new technologies
like blockchain at low cost.
APIs also help banks to future-proof their systems as the front-end is no more
tightly coupled with the backend.
7. Prescriptive Security
The nature of cyber risk changes at a great speed. This makes the traditional
approaches to risk management obsolete. It is now clear that it is impossible for
organizations to eliminate all possible sources of cyber threats and limiting the
attack footprint at the earliest is the best way to deal with these. The banks will
have to be nimble in the way they approach cyber security.
Increasingly banks are deploying advanced analytic, real-time monitoring and
AI to detect threats and stop them from disrupting the systems. The use of big
data analysis techniques to get an earlier visibility of threats and acting to stop
them before they happen is called prescriptive security.
While the disruption brought by implementing the new technique may lead to
an increase in vulnerability at the start, this is the way forward to stop the ever-
increasing data breaches that various organizations are reporting.
8. Hybrid Cloud
One of the biggest challenges that the digital age has brought to banking is the
need to respond quickly. The constantly evolving market that banks operate in
requires them to be as agile as possible. They need to be able to provide
resources across the enterprise in a timely manner to address business problems
faster.
High performing banks have discovered that the most cost-effective way of
achieving this is through an enterprise-wide hybrid cloud. This allows them to
pick benefits of both public and private while addressing issues like data
security, governance, and compliance along with the ability to mobilize large
resources in a matter of minutes.
Hybrid cloud also allows banks to offer innovative new offerings to its
customers. For example, ICICI Bank has partnered with Zoho to allow
businesses to automate the basic reconciliation process through Zoho Books, a
cloud accounting software. The partnership does away with the need for data
entry and also makes it easier to offer multiple payment options to the
customers.
9. Instant Payments
As the world moves towards a less-cash economy, the customer expectations
around payments have changed dramatically. Both customers and business
expect payments to happen instantaneously, and this is where instant payment
systems step in.
Instantaneous payment is a must if online payments need to replace cash
transactions. Therefore, banks around the world are finding ways of providing
their customers options for instant payment, even when the infrastructure
required for the service is lacking.
For example, banks in Kenya are partnering together to provide P2P payment
experience to their customer base. You would soon see banks combining their
instant payment capabilities with third-party e- and m-commerce solutions to
develop a new portfolio of services.
10.Smart Machines
You must have already seen assistants like Amazon’s Alexa and Google Home
in action. Can you imagine the impact these could have on banking
applications?
In fact, Bank of America has already developed Erica as a virtual assistant
specifically for banking operations. These smart machines are beginning to act
as digital concierges for the customer in interacting with banks as well.
CHAPTER-7
SUGGESTIVE STRATEGY
CHAPTER-8
LEARNING OUTCOME
CONCLUSION
Banking Industry is one of the fastest changing and growing industry in the
world. Banks are adopting new technologies to increase their business. They
have also contributed in general to the world’s economic growth.
But their own shortcomings, such as NPAs and a lack of adequate rural
presence, must be tackled. The good news is that by providing quality service
and growing into untapped regions, they will work towards turning this
weakness into opportunities.
This would allow them to counter the global challenges of recessions and
intense competition more effectively. Another factor that banks have to take
care of is ensuring that their digital infrastructure is up-to-date and running
correctly. The banking industry will therefore ensure that it continues its
successful march. Banking is changing due to UPI payments and Payment
Wallets like PhonePe, Amazon Pay, Paytm, etc.
CHAPTER-10
REFERNCES