Theoretical Background

Environmental awareness and conservation are important to have recognition

and understanding of the importance of the natural environment and the need to protect

and preserve it for future generations. It involves education, communication, and actions

aimed at promoting sustainable practices and minimizing negative impacts on

ecosystems. One of the key elements of environmental awareness is raising public

consciousness about the interconnections between the environment and human

activities. This includes highlighting the consequences of unsustainable practices such

as deforestation, pollution, overconsumption, and climate change. By increasing

awareness, individuals and communities can recognize the value of a healthy

environment and understand their role in its preservation. Theoretical frameworks for

environmental awareness often draw on concepts such as environmental psychology,

environmental ethics, and ecological economics. Environmental psychology explores

the psychological processes that influence human behaviors towards the environment,

including perception, attitudes, and motivation. It emphasizes the importance of

understanding human behavior to effectively promote pro-environmental choices.

Conservation campaigns utilize various mediums, including media, social networks, and

community engagement, to spread messages and inspire action. These campaigns may

focus on specific issues like wildlife protection, renewable energy adoption, waste

reduction, or sustainable agriculture. They aim to mobilize individuals, communities, and

policymakers to support and adopt environmentally friendly practices.