To: jgrey@nytimes.

com
Subject: Tarte Cosmetics Brand Trip

News Release
For Immediate Release
February 26, 2024

Tarte Cosmetics Apologizes for Recent Dubai Trip

NEW YORK – We apologize for the recent controversy surrounding our brand trip to Dubai. The
company is committed to transparency and accountability and wishes to clarify our position.

As a makeup company, we tried to foster a global community of beauty enthusiasts and provide unique
experiences for its dedicated followers; we organized a brand trip to Dubai. Our intention was to promote
the new upcoming products, highlight the beauty of Dubai, and engage with our influencers like Alix
Earle and Monet McMichael. Unfortunately, the trip sparked many backlashes and concerns among some
of our valued customers.

“We deeply regret any intended negative impact and want to assure our customers that the brand trip was
not meant to be exclusive or seem expensive,” said Maureen Kelly, founder, and CEO of Tarte
Cosmetics. “The company acknowledges the importance of being mindful and sensitive to the diverse
perspectives and experiences of its global community.”

We have decided to start a dialogue with via Instagram with our community to better understand the
concerns and opinions of our customers. The company values the input of its community and wants to
ensure that its actions align with the expectations of its diverse customer base.

We are deeply sorry for offending anyone with our productions because of this brand trip. The company
appreciates the loyalty, passion, and opinions of our customers and is committed to continuously
improving and evolving based on their feedback.

Kelly founded Tarte Cosmetics in New York City, in 1999. The company has 200 employees and, in
2023, had revenues of $50 million.

###

For More Information:

Hailey Guisto
Public Relation Director
(123)-456-7890
HaileyGuisto@tarte.com
 SOURCES

https://time.com/6249533/tarte-dubai-trip-influencer/

https://time.com/6279894/tarte-brand-trips-influencer-marketing/