ENROLLMENT NUMBER

Amity University Haryana

BBA (B&F)
Fifth Semester End Term Examination – November - December, 2016
Course Title – Retail Banking

Course Code: MBF2504

Exam Dept. Ref.: cxd432
Time: 3 Hours Maximum Marks: 70
Note: This question Paper has three sections : Section A, Section B and Section C.
Attempt (i) Any FIVE from Sec.-A.
(ii) Any TWO from Sec.-B.
(iii) Section-C is compulsory.

Section –A (any five) 30 Marks

(Each question carries 6 marks)

1. What are the functions a retailer is expected to perform?

2. What are the three distribution types?
3. What is bancassurance and how does it work?
4. List facilities offered for savings account
5. Describe advantages of floating rate of interest
6. List miscellaneous services of retail banking and describe any two.

Section – B (any two) 20 Marks

(Each question carries 10 marks)

7. Trends indicate that the FDI would open up in retail sector. Discuss pros and cons of
allowing FDI in retail
8. What is a flexi deposit? Describe term ‘auto sweep’. What is called ‘reverse sweep’?
9. Elaborate the procedure in origination of operative account. What follows origination?

Section C (Compulsory) 20 Marks

10. The PNC Financial Services Group (NYSE: PNC) is one of the largest financial
services companies in the U.S., with $260 billion in assets and a network of 2,400
branches serving over 5.9 million customers. A diversified financial institution, PNC’s
holdings include specialized financial businesses serving companies and government
entities, asset management and fund processing businesses, and PNC Bank — a
regional banking franchise operating primarily in 15 states and the District of
Columbia. PNC Bank is committed to providing its clients with great service and
powerful financial expertise. As part of this commitment, the bank sought to better
align its staffing to customer arrivals for better, more consistent service across all the

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branches in its network. To accomplish this objective and maintain expense control,
PNC knew it needed to increase the number of staff in its branches by more effectively
using a part-time workforce. The bank also wanted an easier scheduling tool with
visibility into how branch managers were scheduling staff, to ensure they were meeting
targeted customer service levels. Moreover, as the bank grew much larger through the
acquisition of National City Bank, it needed a more robust tool to support branch
consolidation analyses and overall capacity planning. The bank also wanted the ability
to conduct “what if” analyses to determine the impact of planned changes and
programs on capacity and service levels prior to rolling them out.

Advise this retail bank using social media to:

 Acquire new clients by letting customers’ words do the selling. (7)

 Create dialogue with customers to increase acquisition and lifetime value. (7)
 Gain consumer trust through authentic customer feedback. (6)

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