NMIMS MBA SEM1

Important Topics & Questions from Dec22 Exam – by Sudeep

1. Marketing Management
i. Marketing Environment
ii. Business Markets Buyer Behavior
iii. Customer Value Driven Market Strategy
iv. Pricing Strategy
v. Communicating Customer Value
vi. Sales Promotion Objectives
vii. Sales Promotion Tools at Consumer Level
viii. Requirements Of Effective Segmentation
ix. Increasing Diversity with Appropriate Example
x. Market Penetration
xi. Types Of Cost
xii. Role And Impact of PR.
xiii. Increasing Diversity
xiv. MM - Mobile Marketing,
xv. Online Advertising,
xvi. Type Of Marketing in Brief

2. Organizational Behavior
i. Understanding individual behavior
ii. Personally
iii. Leadership and people skills
iv. Groups and teams
v. Conflict management
vi. Various opportunity and challenge in organization
vii. McClelland need theory
viii. Reward imbalance model
ix. Factors to be consider

3. Management Theory
i. concept of organization structure
ii. Process of managerial decision making
iii. Leadership and teamwork
iv. Theories of motivation
v. Difference between a manager and a leader
vi. Line organization structure and line and staff organization structure
vii. Elements of MIS
 NMIMS MBA SEM1
Important Topics & Questions from Dec22 Exam – by Sudeep
4. Information System for Managers
i. E commerce
ii. Cloud computing.
iii. Managing data sources
iv. ISM descriptive question (24th dec)
v. 1. Energy Management in smart cities
vi. 2. Containers facilitate virtualization
vii. 3. Utility Software and Network software
viii. 4. Need of database system with reference to data consistency and access
ix. Evolution of IS
x. Explain IoT with examples
xi. What are the categories of infrastructure, what is a processor , explain how it works
xii. Explain business process integration
xiii. 1. Smart governance with example
xiv. 2. Different categories of infrastructure. What is a processor and working of processors.
xv. 3. Cracking and espionage

5. Business Economics
i. Demand & Supply analysis
ii. Demand forecasting
iii. Cost and revenue
iv. Impact of shift in Demand and Supply curve on equilibrium point
v. Opinion Poll Method & Types
vi. Concentration Ratio & Types
vii. Different types of cost involved in short run period of Firm
viii. Business economics
ix. explain cardinal and ordinal approach
x. law of diminishing returns with significance
xi. explain perfect competition with its features
a. 1. Impact of shift of demand & supply on the equilibrium point
b. 2. Indifference curve and marginal rate of substitutes
c. 3. Price floor & Firm efficiency
d. 4. Elaborate Returns to scale
 NMIMS MBA SEM1
Important Topics & Questions from Dec22 Exam – by Sudeep
6. FINANCIAL ACCOUNTING & ANALYSIS_EBOOK
i. Various activities of cash flow and explain those
ii. IAS
iii. Financial accounting
iv. Accounting process
v. Statements
vi. Report standard.
vii. Explain ratios below and the method of calculation: -
a. Inventory Turnover Ratio
b. Number of days inventory
c. Debtors turnover ratio
d. Average collection period
viii. Explain the below adjustments. Also explain their accounting treatment while preparing the financial
statement at the end of the period.
a. Prepaid expenses
b. Outstanding expenses
ix. Classify list of accounts in assets, liability, revenue, expense and capital:-
a. Building
b. Bank Loan
c. Purchases
d. Cash and Cash Equivalents
e. Trade Payables
f. XYZ Company (Customer)
g. ABC Company (Supplier)
h. Depreciation
i. Salaries
j. Stationary
k. Commission Income
x. Explain Journal and Ledger with appropriate formats
a. Subsidiary books and it's 7 books in detail
b. Explain journal and ledger and the difference column used in both
c. Give the overview of constitution of accounting standards board of India (hint u can
use of any 10 names of the board members)
xi. 4 what is MD&A explain significance source as financial statement analysis
xii. Accounting statements
xiii. Accounting concepts
xiv. IFRS
xv. Steps in accounting cycle
xvi. What is convergence of Country standard with global F standard
xvii. various columns in Journal and Ledger and explain those
xviii. Meaning and purpose of post closing trial balance,closing entries and adjusted trail balance
xix. Meaning, features, types and elements of balance sheet
xx. Brief introduction of long term liabilities, current liabilities, current assets, owner’s equity and non-current
assets.
xxi. What are adjustment entries, list any 6 adjustments usually needed to be made before finalisation of
financial statements
xxii. What is a journal & a ledger. Describe the components of both.
xxiii. What are the 2 types of users of accounting information and describe the type of financial information
used by them