Unit 24: Understanding and Leading Change

Assignment Brief 1
Student Name/ ID Number
Unit Number and Title Unit 25: Understanding and Leading Change
Academic Year
Unit Tutor
Assignment Title Drivers of change and impacts on organization
Issue Date
Submission Date
Submission format

Format: This assignment is an individual assignment in the form of a comparative analysis and impact sta

You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.3.
Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm. The reference follows
Harvard referencing system. The recommended word limit is 2.000 words. You will not be
penalized for exceeding the total word limit. The cover page of the report has to be the Assignment
front sheet 1.

Submission Students are compulsory to submit the assignment on due date and in a way requested by the Tutors. The fo
Remember to convert the word file into PDF file before the submission on CMS.
Note: The Assignment must be your own work, and not copied by or from another student or from books
etc. If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you must reference
your sources, using the Harvard style. Make sure that you know how to reference properly, and that understand the
guidelines on plagiarism. If you do not, you definitely get fail.

Unit Learning Outcomes

LO1 Produce a comparative analysis of the different types and drivers of change in business.
LO2 Evaluate the impact of change on organisational behaviour

Transferable skills and competencies developed

• Assess the different drivers for change in different contexts
• Propose the types of organizational change
• Evaluate the impact of change on organisational behaviour
• Minimize negative impacts of the changes on organizational behavior
Additionally, students will be acquired to have:
• Analytical skills to conduct own analysis to draw conclusions.
• The ability to provide information based on collation, analysis and interpretation of data.

1
• Creative thinking for presenting information and data in a simplified and informative manner.
• Effective communication in forms, written, visual and oral, for operating efficiently in the international
business environment.
Vocational scenario
Organization and Role

As a newly appointed change agent/manager in a selected company (either international or local), you are
asked to write a report to the director board about a change plan. In the plan, you review drivers of change
from external and internal sources with comparative analysis about their impact on the organization’s strategies
and operations before coming up with change proposal/plans e.g. organizational culture, reward policy,
organizational structure, strategic alliance …

You are expected to apply appropriate change management theories and models to guide your discussions,
make and justify your analysis and recommendations

Assignment activity and guidance

The submission is a comparative analysis and should include the followings:

(1) An introduction of the contemporary businiess context with a review a range of contemporary
examples of organisational change and their impact on business operations (using 2 examples: digital
transformation, restructuring, product diversification….)

(2) An overview of the selected organization

(3) An analysis to identify external and internal sources of changes and compare how they affect the
organization’s strategies and/or operations, policies, skills according to Burke – Lewin model in short and long
term.

(4) An evaluation of how related drivers of change affect leadership, team, individual behaviors and their
responses to change as well as long term impacts.

(5) Make recommendations with valid justifications for the company in the level of business strategy and
operations to have better response to the identified changes as well as to minimize negative impacts of the
changes on organizational behavior.

Recommended Resources

Please note that the resources listed are examples for you to use as a starting point in your research – the list
is not definitive.
Barbara Senior, Stephen Swailes, Colin Carnall (2020) Organizational change. Pearson
Cameron, E. And Green, M. (2020) Making Sense of Change Management. 5th Ed. London: Kogan Page

2
Cummings, T. G., & Worley, C. G. (2015). Organization development and change. Cengage learning.
Robbins, S. P., & Coulter, M. (2017). Management (chapter 7), 384-415.
Paton, R. A., & McCalman, J. (2008). Change management. A guide to effective implementation, 3.
Jennifer, G. (2009). Understanding and managing organizational behavior. Pearson Education India.
Optional reading
Richard Smith, David King, Ranjit Sidhu, and Dan Skelsey (2014) The effective change manager's
handbook: Essential guidance to the change management body of knowledge. Kogan page.
Lewis, L. K. (2011) Organizational Change: Creating Change Through Strategic Communication.
Chichester: Wiley-Blackwell.
Mee-Yan, C-J. and Holbeche (2015) Organizational Development: a Practitioner's Guide for OD and
HR. London: Kogan Page.
Students could find more information in the folder named “Articles”, “Textbooks”, and “Reference
Documents”
Websites
www.cipd.co.uk.
https://hbr.org
Video clips:
1. What is change?
https://www.youtube.com/watch?v=__IlYNMdV9E
https://www.youtube.com/watch?v=gmoDpj1jtyA
2. Resistance to change
https://www.youtube.com/watch?v=hcz1aZ60k7w
3. How to overcome resistance to changes
https://www.youtube.com/watch?v=o9ulQvQdBQY
4. Leadership in change management
https://www.youtube.com/watch?v=k69i_yAhEcQ
5. Understanding Kotter change management model
https://www.youtube.com/watch?v=jKXuTMfcO5c&t=9s
6. 10 principles to lead change
https://www.strategy-business.com/article/00255?gko=9d35b

3
Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO1: Produce a P1 Review a range of M1 Analyse drivers L01 and L02
comparative analysis contemporary for change and the
of the different
examples types of D1 Make justified
types and drivers of
of organisational organisational change recommendations that
change in business
change and their they have affected would minimise impact
impact on business of organisational
operations. change on
P2 Compare drivers organisational
for change and their behaviour.
influence on
organisational change

LO2 Evaluate the P3 Analyse how M2 Critically evaluate

impact of change on leadership and the long-term
organisational individual implications of change
on organisational
behaviour behaviour in
behaviour.
organisations can be
affected by change.

P4 Evaluate measures
that can be taken to
minimise negative
impacts of change on
organisational
behaviour.