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NAME: DHRUV CHAMPANERI

SUB:INTERNSHIP PROJECTREPORT
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SUMMER INTERNSHIP ON JOBTRAINING PROJECT REPORT

A STUDY ON BESMAK INDIA PVT.LTD

PREPARED BY

DHRUV DHARMENDRAKUMAR CHAMPANERI

ENROLLMENT NO: 202225800005

MBA BATCH 2022-2024

UNDER THE GUIDANCE OF

DR. GARGI TRIVEDI

ACADEMIC YEAR

(2022-2024)

SUBMITTED TO :

DEPARTMENT OF MARITIME MANAGEMENT

B.K SCHOOL OF PROFESSIONAL AND MANAGEMENTS

GUJARAT UNIVERSITY
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STUDENT DECLARATION

I Undersigned DHRUV.D. CHAMPANERI a student of MBA,

DepartmentofMaritime Management,B.K School ofprofessionalandmanagement

studies,Gujarat university, declare that summer internship on job training project

on Besmak India pvt.ltdindebtedness to other work publications,references,ifany

have been dulyacknowledged.IfI am found guiltyof copying any other report

or published informationand showing as our original work, I understand that I shall

be liable and punished by department,which may include fail in examination,

‘Repeat study & resubmission of the report’or any other punishment that institute or

university may decide.

NAME: Dhruv.D.Champaneri

ENROLL NO: 202225800005

DATE:

SIGN
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 P a g e |5

COMPANY CERTIFICATE
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COLLEGE CERTIFICATE

This is to certify that the on job training project report on BESMAK COMPONETS

PVT.LTD.submitted to departmentof maritime management, B.K.School of

Professional and management studies, Gujarat university in the partially full fillment

Of the requirements fortheawardofthedegreeofMastersinBusiness

Administrationin department of MaritimeManagement,BKSPMS Gujarat

University embodiesthe results of bonafide project work carried out by

CHAMPANERI DHRUV- 202225800005under my guidance and supervision to

thebestofmyknowledgetheresultsembodiedinthisprojecthave not

beensubmittedto any otheruniversityorinstitutefortheawardof degree or

Diploma.The assistance and help received during the course of investigation

Has been duly acknowledged.

PROJECT GUIDE

NAME:

SIGNATURE:

DATE :

PLACE :
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PREFACE

In the preparation of this project of on iob internship, I haveprecisely demarcated all

the important points. I have mademy best possible efforts to remove all the errors.It

is a great pleasure for me to thank all those valuablesuggestions that have been given

tome by Dr,Gargimam. I must thank thealmighty for this inspiration andguidence

as well as my friends , teachers who directed meto complete this project file. In this

report I had taken india automobile sector last five years growth analysis industrial

analysis like pestal analysis, the entire procedure of the company also added in this

report.

THANKS

DHRUV CHAMPANERI
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ACKNOWLEDGEMENT

would like to express my

gratitude and appreciation to all
those who
gave me the possibility to
complete this report. Special
thanks is due to my
supervisor Mr.Hazami bin Che
Hussain whose help, stimulating
suggestions
and encouragement helped me in all
time of fabrication process and in
writing
this report. I also sincerely thanks
for the time spent proofreading and
correcting
my many mistakes.
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would like to express my

gratitude and appreciation to all
those who
gave me the possibility to
complete this report. Special
thanks is due to my
supervisor Mr.Hazami bin Che
Hussain whose help, stimulating
suggestions
and encouragement helped me in all
time of fabrication process and in
writing
this report. I also sincerely thanks
for the time spent proofreading and
correcting
my many mistakes.
I would like to express my gratitude and appreciation to all those who gave me the

Possibility to complete the report. Special thanks is due to my guide Dr, Gargi mam
 P a g e |11

Whose help simulation suggestions and encouragement helped me in all time of the

On job training report I also sincerely thanks for the time spent for correcting my

Many mistakes. I would also like to acknowledge with much appreciation the crucial

role of the staffInBesmak components pvt. ltd who gave me a permission to use their

systemsand also the Machines and given me excellent knowledge of the automobile

field.

THANKS

DHRUV CHAMPANERI

TABLE OF CONTENT

Sr. no. Particular Page no.

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1 Growth & Evolution of the industry 9

2 Product Profile 18

3 Demand Determination of the Industry 24

4 Key issues of the industry 29

5 Players in automobile sector 30

6 Distribution channel of the automobile industy 34

7 Industry Analysis 35

8 Nature of Study 38

9 Company Information & Product Profile 40

10 Organizational Structure & Functional Departments 49

11 Work Pattern of the Company 52

12 Problem Identification & solutions 62

13 Task matrix 65

14 Suggestive analysis 66

15 Bibiliography 67
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PART:1INDUSTRY STUDY

GROWTH AND EVOLUTION OF AUTOMOBILE INDUSTRY IN INDIA

 INTRODUCTION

The Indian automobile Industry is one of the core industry in India. Automobile industry of India

is one of the core pillar for the economical growth of India. The Indian automobile industry is the

main driver of the gross domestics product, Exports, and employment. It is the barometer of the

Indian economy there are multiple models like liberalization, privatisation, globalisation the LPG

Model was implement by the government and its very helpful for fast growth into the economy.

There are multiple policies are introduce by government of India helps a positive impact on the

Automobile industry. The negligible tax on component import and multiple subsidies and other

Kind of benefits given by the government to the foreign players. Its increase the foreign Direct

Investment in India.

The uninhibited trade between India and foreign countries gave the industry exposure to global

demand which not only expanded the market but also gave an opening to rising standards. There

are multiple foreign players are established their plants in Indian soil with this steps there are

technology & knowledge transfer from one country to another country. with this India grow

faster and development in the Indian automobile industry. There are multiple foreign players are

joint venture with Indian companies and massive positive change in Indian automobile industry.

Today India is the third largest country in the world surpass Japan. The current electrical vehicle

Industry in India will develop around five crore jobs by 2030 as per IBEF.
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GROWTH OF AUTOMOBILE INDUSTRY

The Indian automobile industry is the main pillar of Indian economy. India is world’s largest two

wheelers and tractors manufacturer. The Indian automobile industry contributes around 7.1% in

total GDP of Indian economy. The Indian automobile industry directly or indirectly employment

to over 2.5 crore people. As per the ministry of heavy vehicle 77% two wheelers market shares

and 18% passenger cars shares between 2021-2022.India is the seventh largest in the commercial

vehicles, sixth largest in the passenger vehicles manufacturing.The automobile industry India

produce around 22.9 million vehicles including passenger vehicles, commercial vehicles, three

wheelers 2021-2022.And around 19.2 million vehicles has been produced during April 2022 to

December 2022.

The Indian automobile industry have multiple types of products to production its include engine

Parts, Drive transmission and steering parts, body and chassis, suspensions and braking parts &

Equipment’s and electrical parts. India aims to double its auto industry size to 15lakhs crores by

2024.last 10 years India preferred as a best location in the world for manufacturing automotive

Components and vehicles of all kinds. From the next 10 years Indian automobile industry likely

to see some significant changes at global level. India is worlds 3 highest CO2 emission country

so with the help of EV vehicles India reduce the CO2 level in the environment and the next

decade E.V makes multiple changes in Indian automobile industry.

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GROWTH ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY

 LAST FIVE YEARS PRODUCTION GROWTH OF AUTOMOBILE INDUSTRY

TWO WHEELERS PRODUCTION

30000000

25000000 24499777
23154838
21032927
20000000 19459009
18349941 17821111

15000000 Total

10000000

5000000

0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEARS

PASSANGER VEHICLES PRODUCTION

5000000
4578639
4500000
4020267 4028471
4000000 3650698
3424564
3500000
3062280
3000000
2500000
2000000 Total

1500000
1000000
500000
0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEARS
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 LAST FIVE YEARS SALES GROWTH OF AUTOMOBILE INDUSTRY

TWO WHEELERS SALES

25000000
21179847
20200117
20000000
17416432
15120783 15862087
15000000 13570008

10000000
Total

5000000

0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEARS

PASSANGER VEHICLES SALES

4500000
4000000 3890114

3500000 3288581 3377389

3069523
3000000 2773519 2711457
2500000
Total
2000000
1500000
1000000
500000
0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEARS
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 LAST FIVE YEARS EXPORT GROWTH OF AUTOMOBILE INDUSTRY

TWO WHEELERS EXPORTS

5000000
4443131
4500000

4000000
3652122
3519405
3500000 3280841 3282786
3000000 2815003

2500000 Total

2000000

1500000

1000000

500000

0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEARS

PASSANGER VEHICLES EXPORTS

800000 748366

700000 676192 662118 662891

600000 577875

500000
404397
400000 Total

300000
200000
100000
0
2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023

YEaRS
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EVOLUTION OF INDIAN AUTOMOBILE INDUSTRY

The first car rolling out in India in 1898 on the roads of Mumbai. India have not manufacturing

facility in India cars are directly imported from the foreign countries. In early 19 th car is a very

big thing in India and the rod infrastructure is very dusty and not in proper manner. children are

followed madly when they seen four-wheeler on the roads.

 EARLY-1950

The Indian automobile industry established in 1940. At that time there are only two players are

Captured whole market shares of Indian automobile industry till 1970. After with time there are

Other players are enters in this market like Mahendra and Mahendra, Bajaj auto, telco andtata.

At That automobile industry is not large and not given to much to GDP.

 PROTECTIONISM-1980

In 1980 there are two firms Hindustan Motors and premier. But at that time new technologies are

comes in Indian market and the Indian company Maruti udyog collaboration one of the top brand

of Japan Suzuki. The collaboration between Maruti and Suzuki for passenger car segment and in

1983 Maruti Suzuki launch its first car Maruti 800 in India and its so affordable for Indian people

Suzuki took up 26% equity in this company and invest around US$ 260 million.

 LIBERALIZATION-1991

In India having strict rules for foreign investors for foreign players for investment in India due

high rules of policies but liberalization open the gate for the foreign investors invest in India and

many Japanese companies like Honda and Hyundai which expand their bases to the country.and

new automobile policy established by the Indian government in 1993 and open the door of India

for the foreign investors.

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The Indian government introduce new policies for the automobile sector in 1993.And it’s a rising

time for global assemblers auto licencing is abolished and tariff was lowered. The government of

Indian introduce phase manufacturing programme for localization of components. There are

multiple Indian companies tie up with foreign companies for technology upgradation and equity

inflow.

COMPANY NAME MODE OF ENTRY YEAR

Suzuki JV with government 1983

(Maruti)

Mercedes-Benz JV with Telco 1995

PAL-Peugeot JV with Premier 1995

Automobiles

Daewoo Motors JV with DCM 1995

Honda Seil JV with Shriram 1995

Ford Motors JV with M&M 1996

General Motors JV with Hindustan Motors 1996

Hyundai 100% subsidiary 1996

Toyota Kirloskar Motors JV with Kirloskar 1997

The government of India release Mass emission regulatory norms for vehicles and national high-
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Way policies was introduce. Japanese participation in Indian market brought significant changes

In passenger car market including utility of vehicles.

 GLOBLIZATION-2000
From 2000 to 2010 there are major cars manufacturing companies establishing their facilities in

India There are multiple changes in policies and new core group on automotive research and

development was established in 2003.And Indian government focus on the export for increasing

foreign reserves. Maruti Suzuki among the first car brand that started shipping vehicles to major

European market. India now third largest passenger car exporter in the world. The government of

Indian introduce their own emission standard Bharat stage emission standard. The government of

Indian emphasis domestic production with tariff they applied 125% duty on foreign import cars

and while 10% on components.

The Indian government focusing on encouraging the automobile sector of India in 2001 and they

delicence fully industry and free imports of automotive components and try to increase foreign

direct investment. At that time Indian automobile industry is second fastest growing industry in

the world after China. Between 2001 to 2010 passenger vehicle sales annual growth rate of 15 %

the tata motors developing an advance level of technology and Mahindra and Mahindra launch it

classical their Scorpio model as SUV. The global players of automobile sectors are like Toyota,

Volkswagen, Nissan all are open their manufacturing plant in India. In 2006 government release

New tax structure the length of the vehicles shorter than 4.0 metres to qualify for a significant

lower excise duty. Tata motors was firstly introduce their under meter length car Indigo CS.

 INDIA PLAN TO INTRODUCE BATTERY ELECTRIC VEHICLES.

The government of India discussion with multiple ministries such as petroleumfinance&road
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Infrastructure and set a policy for the future electric vehicle projection in 2012 and the they also

Cover industry executives. government has announced 740 crore for research and development.

The major benefit from the EV vehicles is its cost effective and environment friendly India have

large population country and the petrol and diesel prices is take high place year by year so for the

fuel price control EV vehicles are best option for Indian people. And the vision of government is

successful India have multiple players in EV manufacturing the automotive giants TATA, Hundai

Mahindra and Mahindra for four wheeler market in 2023.And in two wheeler market ola, hero,

Athar energy, TVS.

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PRODUCT PROFILE

Indian automobile industry have multiple products Two wheelers, three wheelers, four wheelers

And quadricycle. India also have big auto components market. as per invest India the automobile

Component sector grow up to 200$ billion dollars in 2026.As per the ACMA auto components

Exports from the India $30 billion dollars by 2026. India also have strong position in the heavy

Vehicle market india have largest tractor producer and second largest bus manufacturer as per the

IBEF India’s annual production in automobile in financial year 2022 was 22.93 million vehicles.

The Indian automobile companies

TWO WHEELERS VEHICLES TYPES IN INDIA

DIRT
TYPE C
O
SCOOTERS COMMUTER TYPE M
M
U
2 WHEELERS TYPES
T
E
CRUISER TYPE STREET TYPE R

SPORT TYPE

MOTORCYCLES

This bikes are very popular in Indian market there are multiple options are available in this
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Category. The major priority of this segment is youngsters. This bikes are more expensive than

conomuter. But it delivers better performance and best fuel efficiency and good attractive deal.

 STREET-MOTORCYCLES
In the Indian market street motorcycles they are found in 150cc and up to 200cc and its unique in

Design and its looks muscular in body shape. Its good in speed but expensive in price the frame

And chassis looks super.

 SPORT MOTORCYCLES
The sports bikes have high performance engine and lightweight frame as for the Indian market

And its start from 150cc and its high in price point of view. And Yonge age is target audience.

 CRUISER MOTORCYCLES
Cruiser motorcycles are design for comfort comfy seat and raising handles bars are the selling

Point of this bikes their size is comparatively smaller than other bikes but its looks classy. Every

Brand have at least one cruiser model.

 DIRT TYPE MOTORCYCLES

Off-road motorcycles, also known as dirt bikes or scramblers, specially designedfor off-road

use. The term off-road refers to driving surfaces that are not conventionally paved. Theseare

rough surfaces, often created naturally, such as sand, gravel, a river, mud or snow.

FOUR WHEELERS VEHICLES TYPES IN INDIA

HATCHBACK
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
HATHCBACK

The definition of a hatchback was traditionally a two or four-door vehiclewith a tailgate that

would flip upwards called a hatch. While the present-day description of a hatchback would

be a vehicle with four doors and a hatch at the rear-end that flips up, based on a two-box body

for the engine and passengers or cargo. But the modern-day hatchback has gone througha

few modifications. From smoother lines in its design to maximizing space andpracticality, it

has become more difficult to distinguish between a hatchback and othercar segments

 SEDAN

A sedan is defined as a 4-door passenger car with a trunk that is separate from the passengers

With a three-box body: the engine, the area for passengers, and the trunk.Throughout the

the generations, the definition of a sedan has been the same. Even after the many changes and
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 SUV

SUV’is an American term that was first applied to cars with lots of passenger and boot space that

were capable of driving off-road over rough terrain. They were aimed at the kind of people who

spend their weekends doing outdoor sports like canoeing and mountainbiking. Eco –

sports some of the luxury cars such as range rover. Porsche cayenne. SUVs and mark them out

from other types of car. They all have suspension that puts them higher off the ground than a

saloon or hatchback,most have comparatively tall bodies and many are available with four-

wheel drive.

 MUV

MUVs are comparatively a toned-down version of SUVs. The engine power, space, and themost

important price are lower than the SUVs but higher than the hatchbacks and even sedans.People

looking to explore the SUV segment but cannot shell out the higher price cap for SUVs,find the

best option for their set of requirements. MUVs are installed with FWD operating system. These

present the best option for people looking to enjoy a comfortable drive with family andfriends

in spacious cabinet space. However, when compared to SUVs, MUVsare not as efficient as

SUVs when it comes to exploring off-road trails.

 PICK-UP TRUCKS

Pickup trucks are a fairly unique vehicle body-type, offering immense utility in a package

that is usable.The unique feature of this body type is that there is a large open cargo space behind
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the passenger section This cargo space provides space behind the passengersectionThis cargo

space provides high payload capacity that combines well with the off-roading capability as well

aswell as passenger carrying ability of a pickup truck.

PRODUCT PROFILE

India have huge automobile supply chain and its directly or indirectly connected with one player

to another player. The major role of multiple companies to manufacturing require products for

the customer company. The automobile sector big players like Mahindra and Mahindra, Tata, kia

Hyundai, Ford etc. all are these companies manufacture of their main Finish goods like cars,

Bikes, Three wheelers. they collaborate with Multiple companies for manufacturing certain parts

as per expertise of the particular company. The manufacturer divided their suppliers in three

segments Tier-1 suppliers, Tier-2 suppliers and Tier-3 suppliers.

The major products for the automobile companies from the auto-components manufacturers.

BLOW MOLDING PARTS

GLASS PARTS INJECTION MOLDING PARTS

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DEMAND DETERMINATION OF THE INDUSTRY

 WHAT IS DEMAND?
Demand is consumers desire to purchase goods and services and willingness to pay a Price for
a specific goods or service.The amount of goods that the customers pick, modestly relies on the
cost of the commodity, the cost of other commodities, the customer’s earnings, and his or her
tastes and proclivity. The amount of a commodity that a customer is ready to purchase,is able to
manage and afford at provided prices of goods, and customer’s tastes and preferences are known
as demand for the commodity

 DEMAND DETERMINANTS

PRICE OF THE
CONSUMER TASTE
PRODUCT

DEMAND
DETERMINANTS

CONSUMER
EXPECTATION
CONSUMER INCOME

DETERMINANATS ANALYSIS ON AUTOMOBILE INDUSTRY

 CONSUMER INCOME

POOR ZONE

THE SUOPER RICH ZONE LOWER MIDDLE CLASS ZONE

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 POOR ZONE
The income of this zone people is between 80k annual to 2.5 LPA.

House maids, security guards, auto drivers, all are those people comes under this income zone.

 LOWER MIDDLE CLASS ZONE

They are service class people the income level of this people between 3LPA to 6LPA.

House maids, security guards, auto drivers, all are those people comes under this income zone.

 MIDDLE CLASS ZONE

The maximum number of people of India comes under this criteria. The income level between 6

Lakhs to 25 Lakhs around 50k to 2 lakhs per month. Office managers, Corporate executives

all are under this class.

 UPPER MIDDLE CLASS ZONE

The upper middle class level people have senior position in the corporate level or they have well

Sated business the income level between 30 LPA TO 80 LPA.

 THE RICH ZONE

The income level between 80LPA TO 3Cr. Doctors, Lawyers and businessmen are under this.

 PRICE OF THE PRODUCTS

The Indian automobile market is oligopoly market. As per above discuss there are multiple zones

of income in India. As per their income zone the companies decide the car models prices and

models of the company. Indian two wheelers market have large number of 2 wheelers segment.

 POOR ZONE AFFORDABLE 2-WHEELERS.

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 LOWER MIDDLE ZONE AFFORDABLE 2-WHEELERS.

MIDDLE CLASS ZONES AFFORDABLE 2-WHEELERS

 LOWER MIDDLE ZONE AFFORDABLE 4-WHEELERS

Indian middle zone people monthly income 25k to 50k. with the help of EMI and easy payment

System people courage to buy under 5 Lakhs to 6 Lakhs cars. Maruti Suzuki espresso, Alto and

Wagoner are the first choices of this income zone people.

 MIDDLE ZONE AFFORDABLE 4-WHEELERS

Indian middle zone people monthly income 6LPA to 25LPA. This zone people can easily buy

under 8 Lakhs to 10 Lakhs cars. Classic hatchback & Sedan like Swift desire, amaze, city this all
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are the first choice of the Middle zone people.

 UPPER MIDDLE ZONE AFFORDABLE 4-WHEELERS

Upper middle zone people monthly income 30LPA to 80LPA. This zone people can easily buy

under 12 Lakhs to 15 Lakhs cars. Classic SUV,XUV&Top sedan like XUV 700, jeep compass,

Safari, are the first choice of the upper Middle zone people.

 RICH ZONE AFFORDABLE 4-WHEELERS

Rich zone people monthly income 30LPA to 80LPA. This zonepeople can easily buy under

25 Lakhs to 50 Lakhs cars. Porshe cars like Audi, Mercedes, Bentley all are the first choices of

this class people.

 SUPER RICH ZONE AFFORDABLE 4-WHEELERS

Super Rich zone people monthly income 30LPA to 80LPA.This zone people can easily buy under

1CRto 5CR cars. Rolls roys, Ferrari, Bugatti all are the first choice of the super rich zone people.

 CONSUMER EXPACTATION
 There are several points for consumer experience management.
 Better self life of customer.
 Better engagement with customer.
 Brand quality.
 Best price & offers.

 CONSUMER TASTE AND PREFERANCES

Customer taste had played significant role in shaping this industry. There are certain things like

Fuel efficiency, Affordable prices, safety features better connectivity and technology features &
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Best in looks all are the main factors of Indian automobile consumers taste.
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KEY ISSUES IN AUTOMOBILE INDUSTRY

 ENVIRONMENTAL REGULATION

stricter emissions standards and environmental regulations in various regions compelled

manufacturers toimprove fuel efficiency and reduce carbon emissions.Meeting these requirement
while staying competitive was a complex task.

 TRADE & TARRIEF

Ongoing trade disputes and tariffs between countries affected the international automobile market
leading to uncertainty and potential cost increase for manufacturers and consumers.

 SAFETY CONCERN

Ensuring the safety of vehicles and passengers remained a top priority, especially with the
Introduction of advance driver assistance system and autonomous technologies.

 INFRASTRUCTURE DEVELOPMENT

The growth of electric vehicles necessitated the expansion of charging infrastructure to support
Widespread adoption which was challenge in some region.

 CONSUMER PREFERANCES
Changing consumer preferences and the rise of shared mobility services challenged traditional
Car ownershipmodels.Automakers were exploring innovative business models to cater to
evolving customer demands.
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PLAYERS IN AUTOMOBILE INDUSTRY

TOP 5 AUTOMOBILE GIANTS IN INDIAN AUTOMOBILE INDUSTRY

 Tata Motors Ltd

 Revenue: Rs 296,917 Cr

 EMPLOYEES: 82,797

Tata is one of the leading Automobile Companies in India and the world, providing mobility to

solutions to over 175 countries. The portfolio includes a wide range of cars, utility vehicles, truck

and buses.

Passenger Vehicles: 6.3%

Commercial Vehicle: 45.1%

The Company has a strong global network of 134 subsidiaries, associate companies and joint

Ventures including the Jaguar Land Rover in the UK and the Tata Daewoo in South Korea. In the

TML offers automotive products, ranging from sub-one-tonne to 49-tonne Gross Vehicle Weight

trucks, small, medium, and large buses and coaches and passenger vehicles.

 Maruti Suzuki India Ltd

The Maruti Suzuki is the market leader in India’s passenger automobile sector.Established as a

joint venture (JV) in 1982 between the Government of Indiaand Suzuki Motor Corporation the

company has evolved to dominate over 40% of the local market for a long period now. There are
 P a g e |34

few parallels in the automotive world of this sort of market share win.

Maruti Suzuki in numbers (2023)

Sales – 19,66,164 units (up 18.97% y/y)
Revenue – INR 117,571 crore
Market Cap – INR 297,556 crore
ROCE – 17.7%
Employees – 16,500

 Mahindra & Mahindra (M&M)

The India is M&M which is also a homegrown automaker. Originally a farm tractor producer,

M&M has come to be known for its sturdy vehicles. Nevertheless, the company doesn’t believe

In specialization and produces everything under the sun which has wheels. This includes

scooters, motorcycles three wheelers, passenger cars, commercial vehicles and agricultural

tractors.

M&M in numbers (2022)

Sales – 3,35,088 units (up 66.14% y/y)
Revenue – INR 27,038.82 crore
Market cap – INR 1,70,255 crore
ROCE – 11.3%
Employees – 100001+.

 KIA MOTORS
 P a g e |35

The Kia India Private Limited is a subsidiary of Kia Motors for its operations in India. Globally

Kia is an affiliate of Hyundai and thus, it gained massive amount of market it gained massive

amount of market intelligence and local expertise expertise when it decided to setup shop

in the domestic market. Kia started production in July 2019 at its Anantapur plant in the state.

Kia India in numbers (2022)

Sales – 2,54,556 units (up 40.19% y/y)
Revenue – INR 500+ crore
Employees – 1,000+

 HUNDAI MOTORS INDIA

Automobile companies in India is Hyundai which entered the domestic market in1996. The

Korean giant debuted with its Santro small car and hasn’t looked back sincethen. It offers a wide

portfolio of not just hatchbacks but also SUVs, sedans, and even electric vehicles at price

price points. It had a market share of 14.5% inIndia’s passenger vehicle sales in 2022.

Hyundai India in numbers (2022)

Sales – 5,52,511 units (up 9.40% y/y)
Revenue – INR 47,043 crore
Employees – 10,000

LAST FIVE YEARS SALES DATA

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TATA SALES

291,550
345,967

2018
MARUTI SUZUKI
MAHINDRA SALES 2019
AND MAHINDRA2020
SALES 2021
301,938 2022
278,454 2023

79,809
117,571 49,445
261,068 2018
249,795 84,960
2019
2020
86,068 2021
53,614 2022
2023
88,330

57,446
45,488
75,660

70,372
45,041

DISTRIBUTION CHANNEL OF INDIAN AUTOMOBILE INDUSTRY

 P a g e |37

The Indian automobile industry have very big distribution channel there are multiple suppliers

For manufacturing different types of parts for a particular finish goods like cars, bikes, engines

etc. example Mahindra have manufacturing different different types of cars like hatchback-sedan

XUV etc. for the urea tank Mahindra have tier 1 supplier Kautex plastic technology. They are

produce SCR tanks for Mahindra and they have multiple suppliers for tank manufacturing like

for the assembly parts they have Besmak components, Araymond ,woco, Nobel. Kautex is tier

1 supplier and other all are tier 2 for Mahindra.

The distribution channel of automobile companies they all have their distribution centres in india

as per the forecasting they all are manufacture their products and share suppliers forecasting for

the production.

PESTAL ANALYSIS OF AUTOMOBILE INDUSTRY

 POLITICAL FACTOR:

Government Policies:

The Indian government's policies regarding taxation, import/export regulations, and incentives

for the automobile industry significantly influence its growth and development.

Political Stability: The stability of the government plays a crucial role in attracting foreign

investments and ensuring a conducive business environment.

Environmental Regulations: Thegovernment's emission normsandregulationsonvehicle safety

impact the automobile manufacturers' operations and product offerings.

 ECONOMICAL FACTOR
 P a g e |38

Economic Growth:

India's economic growth and the overall performance of the economy affect the demand for

automobiles, especially in the passenger vehicle segment.

Income Levels: The income levelsof the population impact consumerpurchasing power&

consequently, the demand for vehicles.

Interest Rates:

Fluctuations in interest rates can influence vehicle financing options and consumer behavior in

making big-ticket purchases like cars.

Exchange Rates: As India imports a significant portion of its automotive components, exchange

rate fluctuations can impact the cost of production.

 SOCIAL FACTOR

Urbanization:

The rate of urbanization impacts the demand for automobiles, particularly in urban centers with

better infrastructure and higher disposable incomes.

Demographics:

Factors such as the size of the working-age population and changing lifestyle preferences can
influence the demand for specific types of vehicles.

Consumer Preferences:

The shifting consumer preferences towards electric vehicles, fuel efficiency, and technologically
advanced features impact the industry's product offerings.

Public Transport: The availability and efficiency of public transportation systems can affect the
demand for personal vehicles in different regions.
 P a g e |39

 TECHNOLOGICAL FACTOR

Electric Vehicles:

The growth of electric vehicles (EVs) and advancements in EV technology have the potential

to reshape the Indian automobile industry.

Connectivity:

The integration of smart technologies, connectivity features, and autonomous driving capabilities

in vehicles influences consumer choices and industry dynamics.

 ENVIRONMENTAL FACTOR

Pollution Concerns:

The Indian government's focus on reducing pollution levels has led to the implementation of

stricter emission norms and a push towards greener technologies.

Resource Scarcity:

The availability and cost of resources like fuel and raw materials can impact the industry's
profitability.

 LEGAL FACTOR

Emission Norms:

Compliance with emission norms and other safety regulations set by the government caninfluence
 P a g e |40

the automobile industry's operations and product offerings.

Taxation: Tax policies, including goods and services tax (GST) rates, can impact vehicle prices

and consumer demand.

Intellectual Property Rights:

Protectionof intellectualproperty is crucial for promoting innovation and technology

development in the industry.

 41

NATURE OF STUDY

The nature of study of this report about which kind of important factors are effecting production

Processes of the organisation and which kind of actions should be taken when the production and

Operation process is running.

 KEY STUDIES
(1) PROCESS ANALYSIS
(2) TIME AND MOTION STUDIES
(3) INVENTORY MANAGEMENT
(4) CAPACITY ANALYSIS
(5) QUALITY CONTROL
(6) PERFOMANCE MONITORING REPORT.
(7) COLLABRATION & RESOURCE ALLOCATION

 PROCESS ANALYSIS
The process analysis involves various steps like total all over equipment utilization, And how to
manage entire workflow and reduce production waste and enhance productivity. Managing men

power, and total production process.

 TIME AND MOTION STUDIES

The time of study examines how much time required to perform specific task and movements are
Involved in the production process the purpose of the study about time and motion aim to high

the efficiency and increase the productivity.

 INVENTORY MANAGEMENT STUDIES

The Management the raw material level as per forecasting the department need to constantly and
Precisely raw material movement and manage inventory level time-time period.

 CAPACITY ANALYASIS STUDIES

 42

Capacity analysis helps to use optimum utilisation of the resources such as equipment’s, labour,
and time to meet the production demand efficiently. Calculation the production capacity of the

machine like cycle time of the production, Shift pattern and equipment maintenance requirement.

 QUALITY CONTROL STUDIES

The quality of the product is directly connect with customer satisfaction. Its include product
design, product as per quality standard, regular inspection of the products and conducting

audits on the regular basis.

 PERFOMANCE MONITORING AND REPORTING

The performance monitoring tracks the key performance indicators and its related to production

efficiency output and cost management. The daily reports provide insights to management for

informed decision-making and continuous improvement.

 COLLABRATION
The production department interconnect with multiple organisation departments like logistics
Procurement, sales and this includes communicating production requirements addressing supply

Chain issues and accommodating changes in customer demand.

 RESOURCE ALLOCATION
The resources allocation such as labour, Machinery, Equipment, and raw materials to different
Production activities. Effective utilization to meet production goals and minimize waste. And

Increase.
 43

BESMAK COMPONENTS PVT.LTD

Besmak components started by Mr. C.N HARI with toolroom. Besmak have their expertise in

Connectors and precious in engineering parts manufacturing. Besmak components incorporated

in 1994. Besmak components have 25 years experience in the automotive wiring harness in two

wheelers and four wheelers segments. Besmak components provides plastic injection moulding

Moulds, components, assemblies, including stamped components. Parts for various industries are

like Automotive, Electric, General industries, Medical devices and other application. Besmak

components have the capacity to design and built complex mould for machines up to 500 tons &

Mould weight 5 Tons mould making capacity and around 100 moulds manufacturing in annual.

Besmak have qualified and experienced department teams.

 MISSION OF BESMAK COMPONENTS

“ Excellence in moulding through precision tooling ”

 VISION OF BESMAK COMPONENTS

“ Globally preferred manufacturer driven by passionate people through innovation ”

 QUALITY POLICY
Besmak commit themselves to deliver the products that totally meets customer needs excelling

themselves in international quality expectations. This is achieved by involving everyone to built

quality by doing right at first time with continuously improving product, process, and work life.
 44

BESMAK COMPONENTS.PVT.LTD (SANAND)

Besmak components established their Manufacturing plant at khoraj near Sanand. The plant have

40,000 sqft. The plant area allocation for 20,000 sqft for production area and 10,000 sqft for

Warehouse areas. And outer area around 10,000 sqft. Besmak have their expertise in automobile

Components. There are 70 people staff working in the plant. Besmak is certified in accordance
With IATF 16949 in 2016. Sanand Besmak plant have monthly dispatch is around 3.00 cr.

Besmak components have 100 % visualisation checking of their manufacturing parts is the part

Of their process. With the help of passionate staff and workholic environment in the plant is the

Key factor of the organisation growth.

Besmak components have multiple automation in the plant helping the running machines fastly

And smoothly. Besmak components have total 9 injection moulding machines and highly

Precious machines like CMM and VMM, robotics and all the system interconnected with SAP.
 45

 PRODUCTION AREA


W

AREHOUSE AREA

 PRODUCT PROFILE
 46

Besmak components have wider range of connectors and Engineering parts. There are 11 types

Connectors and 22 types of engineering parts are manufacturing in Besmak components pvt. Ltd

TYPES OF CONNECTORS

2MK 11 9MK 110 9 FK 121

2FK 121
3MK 110 6FW 050 FHCL

3FK 250 MH
2FW 090 FHCL 4FW090FHCL

5FK 250/350
2FK 050 MH
FH
 47

TYPES OF ENGINEERING PARTS

SSU COVER V3 5.3 INLET CHECK VALVE DOUBLE FLOTTER VALVE

D.F.L.V FLOTTER ICV-DUST CAP UMBRELLA VALVE CAP

UMBRELLA VALVE X455 MTG

WIRING HARNESS CHANNEL
 48

MATERIALS
There are multiple types of materials are used for production in Besmak components

*
PATRS MATERIAL NAME GRADE

1 PA66 NATURAL C200NC701-N200SL-215PC

CON

2 CON PA6 NATURAL M28RC(N)

3 CON PBT NATURAL T06202

4 ENG POM NATURAL C13031

5 ENG PA66 GF 20% BLACK PG20.01

BK-0.474

6 ENG PP BLACK HX SP 179 C15703

7 ENG LUPOLEN NATURAL 4261

8 ENG PA66 GF 30% BLACK PG33-01

9 ENG LDPE NATURAL 24FS040

10 ENG PA66 GF 40% BLACK PRS 0047

CUSTOMERS OF BESMAK COMPONENTS

49
50
 51

JOURNEY OF BESMAK COMPONENTS

Besmak components have wonderful journey towards their excellence The founder vision to

Become a world class manufacturer company with a global presence. Besmak be a preferred

Company by exceeding customer satisfaction. Maximize employee satisfaction by providing a

A climate for learning and growth .

BESMAK INDIA SANAND PLANT

ORGANISATON CHART

ORGANISATION CHART
 52

FUNCTIONS OF THE DEPARTMENTS

 BESMAK COMPONENTS DEPARTMENTS

PRODUCTION DEPARTMENT MAINTENANACE DEPARTMENT

MOULD AND TOOL QUALITY

DEPARTMENT DEPARTMENT
 53

 PRODUCTION DEPARTMENT
There are multiple types of functions of Production department are daily production planning

as per production planning men power allotment and running machines as per production plan

The mould installation setting machine parameters as per norms and maintaining cycle time as

Per parts. Maintaining daily reports like Daily monitoring sheet, plan vs adherence report, MIS

Report, PPA data sheet, All machines efficiency report, Material reconciliation sheet. All are

These reports maintain by production department. Other things like 4M and Red bin data sheet

Maintaining overall equipment efficiency and raw material yield. There are other things like

Action plan about the production problem, 8d reports, Operator skill matrix and training all are

Important factors of production department. There are multiple analysis like capacity analysis

Of the equipments and other things like measuring the down time and total production loss carry

by production department.

 FUNCTIONS OF MAINTENANCE DEPARTMENT

The Maintenance department have multiple types of work like maintenance of machines. If any

Kind of new machine installation or new accessories are installation is required in machines so

Maintenance department take responsibility for all of this kind of work. The Generator working

Hours and how much Diesel is used for running machines are calculated by them.

 FUNCTIONS OF MOULD AND TOOL DEPARTMENT

Mould and tool department play significant role in organisation. The mould cleaning ,repairing

Solving mould catching issue and use multiple machines like Lathes, Drilling machines for

Mould maintaining Mould maintenance department managing new mould design and work

On continuous implementation.
 54

 FUNCTIONS OF QUALITY DEPARTMENT

The functions of quality department have to checking the quality of the parts as per norms check

Part dimensions, Check defects like bubble defects, black dot, short moulds all are such kind of

Defects are checked by quality department and measuring dimensions with the help of CMM

Machine, analysis pareto analysis and calculating part per million report. Given first off for the

Production. Preparing quality control chart for quality assurance.

 FUNCTIONS OF SUPPLY CHAIN DEPARTMENT

The functions of supply chain management managing material inward and outward of material

Maintain FIFO for material. Managing daily dispatch planning, releasing purchase order, Daily

Dispatch planning material transfer to production department manage 5S At shopfloor area.

 55

WORK PATTERN OF THE COMPANY

Besmak components have very systematic and tabulated pattern of work. The work pattern cover

entire process from material inward to outward. All are the processes are interconnected with sap

system. The entire process of the organisation step by step covers all are the departments.

WORK PATTERN

MATERIAL QULITY
INWARD ASSURANCE
PPC

MEN POWER
PO RELEASE ALLOCATIO
N
INWARD
PRODUCTIO
MATERIAL MAINTAININ
N
FROM G DMS
AS PER REPORT
WAREHOUS
PLAN
E
SAP QC
Q/C CARD
CARD FILL UP
ENTRY

SAP
SAP
QUALITY
PACKING DISPATCH
FINAL
ENTRY
ENTRY

 RAW MATERIAL INWARD

Besmak components have multiple suppliers for raw material and they have multiple types of

Material used for the production as per the future projections they planning for raw materials and

Sending the purchase orders to the suppliers. As per scheduling suppliers send the materials at

plant and when the material comes in material set in proper palletisation. After that completing

all the GRN process in the system put up all the labels on the inward material. After setting up all

the materials on the FIFO racks as per FIFO norms.

 56


Q

UALITY ASSURANCE OF THE RM

COPY
SAP- GOODS
FROM SELECT GRN
PURHCH RECEIPT ADD
/PURCHA THE PO DONE
ASE PO
SE ORDER
 57

When the material received in the firm the certain types of parameters are checked by the quality

department like material moisture, material as per grade all are those things checked by quality

engineer of the department there are multiple machines are available in the market and one of the

the best from it is melt flow index machine. Its used for calculating the shear stress, shear rate of

the polymers the basic properties that can be measured with melt flow test is the flow resistance

and melting viscosity of the polymers at a particular applied load and temperature.

 PRODUCTION PLANNING AND CONTROL

When the month start the tentative schedule comes from Chennai plant as per the requirement

Production planning start there are multiple types of connectors and engineering parts and diff….

types of moulds for the production. So there are totally 9 machines and the range of the machines

from 80 tons to 350 tons. The production planning divided in to 12 cards of production from A

card to L card. every card have 2 hours time.So total production time 24 hours and this data sheet

called Daily monitoring data sheet. This sheet contain card wise total production, cycle time of

the part, total cavity of the mould, part description and in this sheet we easily maintain the down

time of the production and other kind of problems like colour changes time, mould change time ,

machine break down time, trial time etc. all are this things covers in the covers in DMS report.

Per part cycle time. The production planning of parts divided in to 3 segment Green, yellow and

Red. If the percentage requirement of the parts under 33% so this parts undergoes in to very

Critical phase if the part requirement between 33% to 67% so its under mandatory level if the

Part requirement up to 67% so its in green line and its not in critical phase. As per part total

Schedule and its cycle time and colour change of the part.
 58

PPC


M

EN POWER ALLOCATION
The allocation of the men power divided in to two category Direct men power and indirect men

Power.

DIRECT MEN POWER:

Direct men power are those workers on the production line whose efforts directly produce what

The company manufactures.

INDIRECT MEN POWER:

Indirect men power is the cost of any labour that supports the production process but which is not

directly involved in the active conversation of materials in to finished products.

 59

 PRODUCTION ORDER RELEASE

The production order is the process doing after production planning release by the production

Department. The production order consist of total production qty plan and how much materials

Are required for production. The production order consist of setup data, lumps data, RM yield ,

Total part weight and runner weight. The card id, per part weight and runner weight. All are this

Things are mentions in production order.


M

ATERIAL TRANSFER FROM WAREHOUSE TO PRODUCTION

The production department issued the production order after issued the production order the

Warehouse department issued the material from warehouse department to production department’

With the help of SAP system as per production plan.

 60

 PRODUCTION AS PER PLAN.

The Production department started producing parts as per production plan. The department

Manage daily monitoring sheet plan vs adherence sheet, MIS report, daily machine efficiency

Reports are managed by production department its helpful for calculating overall equipment

Efficiency and daily production qty.

Q
C

CARD FILL UP
When the production is on going the quality department fill up the QC CARD on daily basis the

Quality department fill up every 2 hours quality card report.And checking all the parts of the card
 61

And fill up part qty, if any kind of defects are found in the card they mention in the QC card.


S

AP QC CARD ENTRY AND CLOSE THE QC CARD

The total A TO L cards entry done in to SAP business one system on every day basis and close

The QC card in the sap system. After completion of the QC card entry the quality department
 62

Close the QC card in their system.

 SAP PACKING ENTRY

ADMINISTRATI
TRANSACTIONS
VE

INDIVIDULE
PRODUCTION
PACKAGING

 DI

PACKING FLT
ADD CARD SPATC
DETAILS
H
As per the
daily PRINT LABELS PACKING dispatch
plan from the
customers
and

warehouses dispatch the required quantity

And as per planning generate the invoices with the system and also generate the E-invoices for

Road transportation. As per planning load the vehicle and move from origin to customer region.

WORK PATTERN OF FMCG INDUSTRY

The FMCG (Fast-Moving Consumer Goods) industry typically operates with specific work
patterns to meet the demands of fast-paced consumer markets. While the exact work pattern may

vary depending on the specific company, market, and region, there are some common elements
 63

that are often observed in the FMCG industry.

 SUPPLY CHAIN MANAGEMET

FMCG companies need to manage an efficient and agile supply chainto ensure products are

Readilyavailable to consumers. This involves coordinating with suppliers, manufacturers and

distributors, and retailers to ensure smooth and timely production, transportation.

 PRODUCTION AND MANUFACTURING

FMCG companies maintain production facilities or outsourcemanufacturing to produce goods in

to meet consumer demands.The production process is often optimized for efficiency to reduce

costs and meet tight delivery schedules.

 SALES AND MARKETING

FMCG companies invest heavily in sales and marketing activities to create brand awareness,

promote their productsand drive consumer demandThis includes advertisingin-store promotions

digital marketing, and building relationships with retailers to secure shelf space

 RESEARCH AND DEVELOPMENT

Continuous innovation and product development are essential in theFMCG industry to stay

CompetitiveResearch and development teams work on improving existing products introducing

New product and keeping up with changing consumer preferences and market trends.

 DISTRIBUTION AND LOGISTICS

Distributing products to various retail outlets requires efficient logistics and distribution networks

FMCG companies often work with third-party logistics providers to ensure products reach stores

promptly and in good condition.

 64

 RETAILER COLLABRATION
FMCG companies collaborate closely with retailers to monitor sales performance, manage

inventory levels, and plan promotions.This collaboration often involvessharing datato optimize
product placement and inventory management.

 CONSUMER INSIGHT AND MAREKET RESEARCH

Understanding consumer preferences and market trends is crucial for FMCG company. Market

research and consumer insights help them tailor products,packaging, and marketing strategies
to suit specific targeted audience.

INDUSTRY PROBLEMS

 ECONOMIC SLOWDOWN:
The Indian automobile industry has been affected by economic fluctuations and slowdowns.
Asluggish economy can lead to decreased consumer spending and confidence, resulting in
lower demand for vehicles.
 65

 RISING FUEL PRICES:

Fluctuating fuel prices can impact vehicle sales, especially for fuel-inefficient vehicles. High
fuel costs also increase the demand for more fuel-efficient and electric vehicles.

REGULATORY CHANGES:
Frequent changes in regulations and policies, such as emission norms, safety standards, and
taxation, can lead to uncertainty for manufacturers and impact production and sales planning.

TRANSITION TO EV VEHICLES:
While the governmenthas been promoting electric mobility,the transition to electric vehicle
Presents both opportunities and challenges. Issues include establishing adequate charging
infrastructure, battery costs, and consumer acceptance.

INCREASED COMPETATION:
The Indian automobile market is highly competitive with both domestic and international players
for market share. This competition can lead to price wars and pressure on profit margins.

INFRASTRUCTURE CONSTRAINS:
Inadequate road infrastructure, traffic congestion, and lack of proper transportation systems in
some regions can impact the growth of the automotive industry.

ENVIRONMENTAL ISSUES:
Growing environmental awareness has led to increased scrutiny of the automobile industry
Environmental impact.Stricter regulations on emissions and pollution could impact traditional
vehicle sales.

FINANCIAL DIFFICULTIES:
 66

Access to affordable and easy financing is crucial for boosting vehicle sales economic condition
and changes in lending practices can affect consumer purchasing behavior.

LABOUR ISSUES:
Labor disputes, higher wages, and challenges in finding skilled labor can impact manufacturing
costs and productivity.

CHANGING CUSTOMER PREFERANCES:

Shifting consumer preferences towards shared mobility, ride-hailing services, and a preference
for urban commuting over personal vehicle ownership can affect traditional car sales.

DIGITAL TRANSFORMATION:
The industry is undergoing digital transformation, and automakers need to adapt to new
technologies like connected cars, autonomous driving, and digital sales channels.

COMPANY PROBLEMS

 LACK OF DIGITALISATION
The company need to upgrade their system for changing the environment of working if they
Change their desktop systems like using updated excel versions like spread sheet so they can
easily interconnect with department to department. And undertake all the system in cooling area
so they can work very smoothly and fastly.
 67

 PACKAGING
The company more use corrugated boxes for their packaging instead of using plastic boxes for
Their packaging its good for the environment as well as cost saving point of view.

 PREVENT FROM WASTAGE

Company need to established machines for material mixing whenever two or more materials are
Mixing for the production lots of materials are on the ground so day by day calculation its major
Loss of the material.

 SAFETY
The operators whenever they are working in the warehouse department they need to wear fully
PPE and moving in the shopfloor area and maintain the electric stacker speed and when ever its
Run its ring with the siren.

 LACK OF SKIILED LABOURS

Skilled labour is the key factor for any organisation. For handling daily operations of work and
handling precise work of daily basis its required some amount of good technical knowledge
Run its ring with the siren.

TASK MATRIX

A task matrix, also known as a responsibility matrix or RACI matrix, is a management tool used

To define and clarify the roles and responsibilities of individuals or teams within a company for

Specific tasks or projects. The term RACI stands for Responsible, Accountable, consulted and

Informed representing four key roles can be assigned for each task.
 68

 RESPONSIBLE
The people who are primary responsible for executing the task and completing it successfully.

 ACCOUNTABLE
The individual who is ultimately answerable for the tasks completion and results this person
Ensures that the task is completed and may delegate responsibility to other.

 COUNCELTED
The people who are not directly responsible for the task but have valuable input or expertise to
Related it

 INFORMED
The individuals or team who need to be informed about the tasks progress or completion but are
not directly involved in its execution.

TASK NARAYAN ANUJ JITENDRA ARUN

MOULD CHANGE A R I C
COLOUR CHANGE C R A I
RED BIN DATA R I C A
4M CHANGES C A R I
MATERIAL CHANGE A C I R
DAILY REPORTS I C R A
BREAK DOWN R I C A
SUGGESTIVE ANALYSIS

 DOCUMENTATION
Company need tofollow proper documentation process for their daily basis databecause
Whenever the audit comes all the data systematically given to the auditorIts easy for the
explanations to the auditor and its makes good impression companyApproach to built their own
documentation software and weekly or monthly givenintimationto their departments for
submitting their reports.
 69

 SHIFT PLANNING
If it is possible so convert 12 hours shifts in to 8 hours shifts so its good for the operators and
Engineers for their work load they can given better results in 8 hours shift than 12 hours shift and
Also their health is easily flexible in 8 hours shift than 12 hours shift.

 TRAINING
For the organisation growth the working operators need to be skilled and known every working
Processes of the company so quarterly or monthly starting skill evaluation training and given
Them new training for their growth .

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 70

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