Statistics

Gender Age 1. Do you have

an Instagram
account? (if no
then don't go
ahead with
questionnaire)

Valid 130 130 130

N
Missing 0 0 0

Statistics

Gender Age 1. Do you have

an Instagram
account? (if no
then don't go
ahead with
questionnaire)

Valid 130 130 130

N
Missing 0 0 0

Age

Frequency Percent Valid Percent Cumulative

Percent

18-24 62 47.7 47.7 47.7

25-34 38 29.2 29.2 76.9

Valid 35-44 18 13.8 13.8 90.8

Above 44 12 9.2 9.2 100.0

Total 130 100.0 100.0

 Gender

Frequency Percent Valid Percent Cumulative

Percent

0 1 .8 .8 .8

Male 70 53.8 53.8 54.6

Valid
Female 59 45.4 45.4 100.0

Total 130 100.0 100.0

1. Do you have an Instagram account? (if no then don't go ahead with

questionnaire)

Frequency Percent Valid Percent Cumulative

Percent

Yes 127 97.7 97.7 97.7

Valid 2 3 2.3 2.3 100.0

Total 130 100.0 100.0

4. How much time do you spend on Instagram in a day

Frequency Percent Valid Percent Cumulative

Percent

Yes 100 76.9 76.9 76.9

Valid No 30 23.1 23.1 100.0

Total 130 100.0 100.0

 5. How many instagram apparel influencers do you follow

Frequency Percent Valid Percent Cumulative

Percent

1 to 5 87 66.9 66.9 66.9

6 to 10 27 20.8 20.8 87.7

Valid 11 to 15 13 10.0 10.0 97.7

16+ 3 2.3 2.3 100.0

Total 130 100.0 100.0

7. How often do you watch Apparel Influencer content on Instagram

Frequency Percent Valid Percent Cumulative

Percent

weekly 8 6.2 33.3 33.3

Monthly 8 6.2 33.3 66.7

Valid Every 6 month 4 3.1 16.7 83.3

Once In Year 4 3.1 16.7 100.0

Total 24 18.5 100.0

Missing System 106 81.5
Total 130 100.0
 8.1. I like the collection shown by influencers

Frequency Percent Valid Percent Cumulative

Percent

Strongly Agree 28 21.5 21.5 21.5

Agree 43 33.1 33.1 54.6

neutral 36 27.7 27.7 82.3

Valid
Disagree 10 7.7 7.7 90.0

Strongly Disagree 13 10.0 10.0 100.0

Total 130 100.0 100.0

8.2.I like the way they style different kind of clothes

Frequency Percent Valid Percent Cumulative

Percent

Strongly Agree 20 15.4 15.4 15.4

Agree 58 44.6 44.6 60.0

neutral 32 24.6 24.6 84.6

Valid
Disagree 9 6.9 6.9 91.5

Strongly Disagree 11 8.5 8.5 100.0

Total 130 100.0 100.0

 8.3.Information about prices

Frequency Percent Valid Percent Cumulative

Percent

Strongly Agree 18 13.8 13.8 13.8

Agree 55 42.3 42.3 56.2

neutral 37 28.5 28.5 84.6

Valid
Disagree 10 7.7 7.7 92.3

Strongly Disagree 10 7.7 7.7 100.0

Total 130 100.0 100.0

8.4.Information from where to buy a product

Frequency Percent Valid Percent Cumulative

Percent

Strongly Agree 20 15.4 15.4 15.4

Agree 57 43.8 43.8 59.2

neutral 31 23.8 23.8 83.1

Valid
Disagree 11 8.5 8.5 91.5

Strongly Disagree 11 8.5 8.5 100.0

Total 130 100.0 100.0

8.5.Review about the quality of clothes

Frequency Percent Valid Percent Cumulative

Percent

Strongly Agree 23 17.7 17.7 17.7

Agree 55 42.3 42.3 60.0

neutral 30 23.1 23.1 83.1

Valid
Disagree 9 6.9 6.9 90.0

Strongly Disagree 13 10.0 10.0 100.0

Total 130 100.0 100.0

 10.2.I like the way of styling of the influencers

Frequency Percent Valid Percent Cumulative

Percent

Highly Satisfied 17 13.1 13.1 13.1

Satisfied 60 46.2 46.2 59.2

Valid Neutral 41 31.5 31.5 90.8

Dissatisfied 12 9.2 9.2 100.0

Total 130 100.0 100.0

10.2.I like the way of styling of the influencers

Frequency Percent Valid Percent Cumulative

Percent

Highly Satisfied 17 13.1 13.1 13.1

Satisfied 60 46.2 46.2 59.2

Valid Neutral 41 31.5 31.5 90.8

Dissatisfied 12 9.2 9.2 100.0

Total 130 100.0 100.0

10.3.I feel the influencers which I follow are trustworthy.

Frequency Percent Valid Percent Cumulative

Percent

Highly Satisfied 20 15.4 15.4 15.4

Satisfied 57 43.8 43.8 59.2

Valid Neutral 38 29.2 29.2 88.5

Dissatisfied 15 11.5 11.5 100.0

Total 130 100.0 100.0

Test

Chi square

1 Chi-square test for association between having an Instagram account and gender:

Null Hypothesis (H0): There is no association between having an Instagram account and gender.

Alternative Hypothesis (H1): There is an association between having an Instagram account and gender.

2 Chi-square test for association between the number of Instagram apparel influencers followed and
gender:

Null Hypothesis (H0): There is no association between the number of Instagram apparel influencers
followed and gender.

Alternative Hypothesis (H1): There is an association between the number of Instagram apparel
influencers followed and gender.

3 Chi-square test for association between Likert scale ratings (feeling motivated by influencer reviews,
liking influencer styling, trusting influencers) and gender:

Null Hypothesis (H0): There is no association between the Likert scale ratings (feeling motivated by
influencer reviews, liking influencer styling, trusting influencers) and gender.

Alternative Hypothesis (H1): There is an association between the Likert scale ratings (feeling motivated
by influencer reviews, liking influencer styling, trusting influencers) and gender.

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

1. Do you have an Instagram

account? (if no then don't go
130 100.0% 0 0.0% 130 100.0%
ahead with questionnaire) *
Gender
 Chi-Square Tests

Value df Asymp. Sig. (2-

sided)
a
Pearson Chi-Square 42.672 2 .000
Likelihood Ratio 7.923 2 .019
Linear-by-Linear Association 2.311 1 .128
N of Valid Cases 130

a. 4 cells (66.7%) have expected count less than 5. The minimum

expected count is .02.
 Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

5. How many instagram

apparel influencers do you 130 100.0% 0 0.0% 130 100.0%
follow * Gender

Chi-Square Tests
Value df Asymp. Sig. (2-
sided)

Pearson Chi-Square 13.170a 6 .040

Likelihood Ratio 12.751 6 .047
Linear-by-Linear Association 4.313 1 .038
N of Valid Cases 130

a. 6 cells (50.0%) have expected count less than 5. The minimum

expected count is .02.
Anova test
How much time do you spend on Instagram in a day (continuous variable):

H0: There is no significant difference in the mean time spent on Instagram among different
groups (e.g., different genders, age groups, occupation groups, etc.).
H1: There is a significant difference in the mean time spent on Instagram among different
groups.
How often do you watch Apparel Influencer content on Instagram (ordinal variable):

H0: There is no significant difference in the mean frequency of watching Apparel Influencer
content among different groups (e.g., different genders, age groups, occupation groups, etc.).
H1: There is a significant difference in the mean frequency of watching Apparel Influencer
content among different groups.
Ratings for liking collection, styling, price information, purchase information, and quality review
(Likert scale items):

H0: There is no significant difference in the mean ratings for liking collection, styling, price
information, purchase information, and quality review among different groups (e.g., different
genders, age groups, occupation groups, etc.).
H1: There is a significant difference in the mean ratings for liking collection, styling, price
information, purchase information, and quality review among different groups.

ANOVA

Sum of Squares df Mean Square F Sig.

Between Groups 9.437 2 4.718 3.385 .037

8.1. I like the collection
Within Groups 177.032 127 1.394
shown by influencers
Total 186.469 129
Between Groups 3.245 2 1.623 1.345 .264
8.2.I like the way they style
Within Groups 153.224 127 1.206
different kind of clothes
Total 156.469 129
Between Groups 3.170 2 1.585 1.386 .254
8.3.Information about prices Within Groups 145.207 127 1.143
Total 148.377 129
Between Groups 7.710 2 3.855 3.204 .044
8.4.Information from where to
Within Groups 152.782 127 1.203
buy a product
Total 160.492 129
Between Groups 10.048 2 5.024 3.880 .023
8.5.Review about the quality
Within Groups 164.445 127 1.295
of clothes
Total 174.492 129
 ANOVA
4. How much time do you spend on Instagram in a day

Sum of Squares df Mean Square F Sig.

Between Groups .426 3 .142 .789 .502

Within Groups 22.651 126 .180
Total 23.077 129