Balancing Growth and Sustainability in Agriculture 1

Balancing Growth and Sustainability in Agriculture

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 Balancing Growth and Sustainability in Agriculture 2

Balancing Growth and Sustainability in Agriculture

The literature review goes into a deep look at the complex problems and benefits for

farming in 2023. This takes place globally as it keeps changing. Big changes in the industry such

as global and not-global, new technology, weather problems, country movements and changing

social economy are closely looked at. Kim et al. (2020) pointed out the balance between

globalization and de-globalization, showing growth chances but also problems like trade wars

and increased nationalism in a complex dance of pros and cons. Shahadat and team (2023) say

technology can change how we do things. It could help make work more efficient, better for the

environment too! However, problems with accepting technology and the danger of making

existing differences even worse highlight that we need strategies to include everyone.

Kubatko et al. (2023) and Leal Filho et al. (2021) say that problems with the environment

are very harmful, so we need to change how we do things for a healthier future in nature while

being careful about our actions toward it. Fu et al. (2023) show that big changes in world politics

and trade problems make the industry weak against global fights. This means we need a strong

strategy to help us bounce back quickly from these tough times. Public money changes and

popular tastes, studied by Euromonitor International in 2023 show how future food needs will

change based on growing populations and changing likes of customers. The industry has to

answer problems like trade blocks, unequal use of tech and climate change effects. At the same

time, it can take advantage of chances like finding new markets, getting new ideas, following

sustainable ways and ethical sourcing.

This literature review gives a basic idea about the complex world where farming

businesses work in 2023. It points out the need to mix tech fixes, green actions and smart

answers for changes around the world. This builds a strong global food system that's fair for
 Balancing Growth and Sustainability in Agriculture 3

everyone. Realizing the limits of scope is a reminder to do more research. This should help

understand differences for each region and test how well different ways can work in those areas.

Navigating the Complex Agricultural Terrain in Global Forces in 2023

In 2023, the farming side is at a point where it's affected by lots of big world things.

These can create chances and issues that are hard to sort out. Looking at these forces shows the

close connection between making world bigger and smaller again, getting technology to go on

improving lots of jobs. It is about war changes that happen in parts of different nations along

with how people's wealth gets mixed up globally.

Globalization and De-globalization

The difference between globalization and not being part of the world, explained by Kim

et al. (2020), shows what happens around us. Usually, globalization gives a chance to grow and

reach markets. But with the rise of de-globalization trends and trade wars, big problems arise for

businesses worldwide. Tensions between countries can mess up normal supply chains, making it

hard to know where food is going around the world.

Technological Advancements

Shahadat et al. (2023) say that using advanced tech can change farming a lot for the

better. Precision farming, AI and automation are promising to make things more efficient. They

will increase production while also helping us take care of the environment better. But, it's

important to make sure everyone can use these technologies. There is a big difference between

access to digital tools and those who don't have them which we need fix so people around the

world all get in on new ideas.

 Balancing Growth and Sustainability in Agriculture 4

Climate Change and Environmental Concerns

Kubatko et al. (2023) and Leal Filho et al. stress the need for farmers to deal with climate

change effects now! We need to use green farming methods like making our own gardens and

healing the land because changes in nature can be harmful. These not only make soil better but

also help with an important thing called carbon storage.

Geopolitical Shifts and Trade Disruptions

Fu and team in 2023 explained how changes in politics affect the farming supply

chain. Continuous problems and changes in trade can shake up established supply chains,

making it hard to know what's happening with food sales around the world. Big economies'

disagreements on trade can change market activities and affect what countries import or export in

global agriculture.

Socioeconomic Changes and Consumer Trends

Dealing with changing buyer habits and unfair money changes, as stressed by

Euromonitor International (2023), becomes important. The business needs to change with more

people and money, making products that meet changing customer wants. Thinking about food

waste, healthy eating and getting stuff in a fair way becomes very important. This also gives

chances to people who care for nature-friendly habits or follow the right ways of sourcing

(Ghemawat 2001).

Navigating Opportunities in the Agricultural Landscape

In the big space where crops grow, problems create strong shadows. But in between them

there's also a good chance to find new opportunities. If planned well, these chances can change
 Balancing Growth and Sustainability in Agriculture 5

farming into a better way to do things. It will be good for both people and the earth Pereira et al

(2023). Let's start a trip through five really good roads that show how strong and flexible farming

can be.

New Markets and Trade Partnerships

The old way of relying on just a few places to buy and sell is being tested as farmers look

for new ways to grow. Vietnamese coffee farmers, dealing with ups and downs from the US

market, show this ability by selling to South Korea and Japan too. Gupta S., & Kumar (2023).

This smart action takes advantage of the growing coffee craze in these areas, offering steady

growth and development. Likewise, Indian mango farmers are doing great in the Middle East.

They align their fruits with a growing interest for tropical ones there (Yadav & Upadyayula,

2023).

Innovation and Technology Adoption

Precision farming, which uses sensors and drones with help from AI, signals a change

that improves how things are done and save resources. In Kenya, farmers who grow avocados

use pictures from space to guess how much water they need. This lets them give the right amount

of water just where it's needed and save a lot on wasted water. This not only deals with a lack of

resources but also helps to increase the amount produced (Shahadat et al., 2023). In the

Netherlands, robot-controlled greenhouses allow for yearly production of top quality tomatoes.

This helps reduce dependency on uncertain weather and makes best use of available land

(George & Schillebeeckx, 2022).

Sustainable and Resilient Practices

 Balancing Growth and Sustainability in Agriculture 6

The need for sustainability heard when we take up organic farming, restorative

agriculture and better water use. Brazilian coffee fields that use shade-grown methods with local

trees not only store carbon, helping against global warming but also make different biodiverse

areas for good coffee beans (De Leth & Tonen, 2022). In areas with little water like California,

farmers are making themselves stronger by using crops that can handle dry spells and putting in

drip irrigation. This helps both their money-making jobs and important things they need for life

(Kubatko et al., 2023).

Improving the Chain of Value and Opening Markets

Making relationships stronger and being open in the food chain happens as a helpful

approach. Dairy farmers in Argentina, understanding the power of being together, have made

groups known as cooperatives. They work together to process and sell their milk. This group

power helps them get better prices that are more fair. It also makes them stronger and able to

compete in the market (Ababouch et al., 2023). Blockchain technology makes it easier to see

where your food comes from. This helps people trust the source and encourages fair practices in

getting food or goods.

Meeting Customer Needs and Fair Buying Practices

Customers, with more interest in health and environmentally friendly choices, are

changing what goes on in farming. They're looking at eco-friendly practices along with ethical

buying habits - making a big impact! Fairtrade coffee groups in Uganda, who want to make sure

workers get fair money and are treated well, have seen more interest from European people. This

shows that good behavior can make a big difference in what people buy and how the market

works (Euromonitor International, 2023). In France, programs like "Welcome to the Farm" help
 Balancing Growth and Sustainability in Agriculture 7

people connect with local farmers. This promotes fresh and homegrown food while also making

strong community connections.

Challenges facing Agricultural sector

The agricultural sector in 2023 faces a multitude of challenges, each with its own set of

complexities and implications.

Trade Barriers and Geopolitical Uncertainties

Trade fights, punishments and big power struggles can break up the normal flow of farm

trade and make market changes more wild (Fu et al., 2023). These troubles can cause changes in

prices, doubts about the supply chain and problems getting into markets. For example, taxes can

raise the price of farming products. This influences both growers and buyers. Tensions in

different parts of the world can cause rules to be made against trade. This makes it harder for

countries to exchange goods with each other and could lead some areas into not having enough

food (UN, 2023; Deresky 2014). The current fight over trade between the United States and

China shows what's going on (Fu et al., 2023). Putting taxes on farm products has messed up

how goods are traded, causing more changes in market prices and wild price swings.

Digital Divide and Technology Access

The digital divide-the difference between those who use digital tools and those who don't

- can make existing inequalities worse for both developed and undeveloped countries (2023;

Shahadat et al., 2018). Although tech can change farming with things like accurate farms,

artificial intelligence and automation it may not be shared equally. Making sure everyone can get

these tools is really important to stop the difference growing between areas with lots of

technology and those that don't. In Africa below the Sahara, many farmers don't have use of
 Balancing Growth and Sustainability in Agriculture 8

digital things that could make their work better (Shahadat et al., 2023). The digital gap is

stopping these areas from getting the good things that come with precision farming and AI.

Climate Change and Resource Scarcity

Climate change is a big danger to farming and having enough food (Kubatko et al., 2023;

Leal Filho et al., 2020). Weird weather like very dry spells, too much rain and super-hot days can

cause crop damage, loss of animals on farms and catch less fish. Also, changes in the climate can

make it harder to get resources. This is because farming needs a lot of water and good soil for

growing plants well. It is very important to take care of the environment and use resources better

in order to reduce these effects. The dry spells in California have really hit farming (Kubatko et

al., 2023; Leal Filho et al., 2020). Lack of water is causing crops to fail, hitting food safety and

making farmers lose money.

Infrastructure and Investment Gaps

Not enough physical structures and not investing much in rural places can slow down

farming progress. These issues also make it harder for people to get access to markets, according

Joe Philips (aka Bogey) who said this back then - he was cool with these insights! Bad ways to

move things can make it hard for farmers sell their food. Also, not having enough electricity and

water can lower how much farming gets done. Putting money into country roads, water systems

for crops and electricity networks is very important. It helps farming grow and makes sure we

have enough food. In the countryside of India, bad road networks stop farmers from getting to

markets (Deloitte 2023 and Dang et al. 2020). This missing setup stops them from selling their

goods at fair prices, which affects how they earn a living.

Social and Economic Inequalities

 Balancing Growth and Sustainability in Agriculture 9

Poverty and hunger can be kept going in poor countries by social and money differences.

Not having the same chance to get land, resources and markets can stop little farmers from

making their lives better and helping with enough food for everyone. Morrison (2020) says that

to handle these unfair situations, we need fair rules and actions. These should help those who are

not treated well get a good chance at resources and chances too. In many poor countries, who

owns land is very unequal. This was found by Eduardsen and Marinova in 2020. Big farms often

take the best land for farming, leaving small farmers with less good lands that don't grow as

much.

Conclusion

In the end, farming in 2023 is dealing with a difficult situation made by world events.

Using new stuff like AI and precision farming is very important. It helps us make more food

while also caring for the environment better. But, these tools must be used all over the world to

make sure everyone has access. This is important because there's a big difference between well-

off areas and those that need help catching up with technology usage. Using good ways that don't

harm our planet also helps in improving situations. With climate change becoming a big problem

for farming, it's very important to do things like organic farming and other methods called

regenerative agriculture. These help make the soil healthier and take away carbon from the air.

It is also very important to fix unfair differences in wealth and income. The food business

needs to change with shifting customer habits and economic shifts. It should be about giving

good nutrition, not wasting our meals, and getting ingredients ethically. This makes chances for

people who follow good and fair ways. This review admits some limits though. The attention has

been on overall patterns, and certain local or smaller-area difficulties might have not been

completely dealt with. We need more study to see how well different methods and actions work
 Balancing Growth and Sustainability in Agriculture
10

in certain situations. This shows how agriculture keeps changing, requiring constant study to

guide farming techniques and rules. As the area keeps moving through this changing land, it

needs to stay flexible and tough. It should be prepared for what a fast-moving world demands

next.
 Balancing Growth and Sustainability in Agriculture
11

Bibliography

Ababouch, L., Nguyen, K. A. T., Castro de Souza, M., & Fernandez‐Polanco, J. (2023). "Value

chains and market access for aquaculture products." This article explores the dynamics of

value chains and market access in the aquaculture sector, providing insights into potential

strategies for the agricultural sector to enhance market reach and sustainability.

Caragliu, A., Del Bo, C., & Nijkamp, P. (2023) "Smart Cities in Europe" Revisited: A Meta-

Analysis of Smart City Economic Impacts. This study, though focused on urban contexts,

offers a meta-analysis of smart city impacts, potentially suggesting ways technology can

be leveraged in rural areas for precision farming and supply chain efficiency.

Dang, Q.T., Jasovska, P., and Rammal, H.G. (2020). "International business-government

relations: The risk management strategies of MNEs in emerging economies."This article

provides insights into risk management strategies in emerging economies, which can

inform agricultural businesses navigating complex global landscapes and government

relations.

De Leth, O,D. and Tonen, R. M.A.F. (2022) "Creating Shared Value Through an Inclusive

Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector." Focusing

on cocoa, this case study explores creating shared value, offering lessons for the

agricultural sector in fostering inclusive development and sustainable practices.

Deloitte (2023). "2023 manufacturing industry outlook. Accelerating growth amid anticipated

challenges." Deloitte's industry outlook can provide valuable insights into anticipated

challenges and growth opportunities in the manufacturing sector, impacting agriculture

through supply chain dynamics.

 Balancing Growth and Sustainability in Agriculture
12

Deresky, Helen. "International Management: Managing Across Borders and Cultures, Text and

Cases, Global Edition" (2022).This textbook provides a comprehensive view of

international management, offering a foundation for understanding cross-border

challenges and opportunities in the agricultural sector.

Eduardsen, J. and Marinova, S. (2020). "Internationalisation and risk: Literature review,

integrative framework and research agenda." This literature review contributes to

understanding the risks associated with internationalization, which is crucial for

agricultural businesses expanding globally.

Euromonitor International. "Top 10 Global Consumer Trends 2023."** Consumer trends

outlined in this report can inform agricultural practices to align with changing

preferences, ensuring the sector meets evolving consumer demands.

Fu, Q., Gong, Q., Zhao, X. X., & Chang, C. P. (2023). "The effects of international sanctions on

green innovations." Investigating the impact of sanctions on green innovations, this study

provides insights into geopolitical factors influencing sustainable practices in agriculture.

George, G., & Schillebeeckx, S. J. (2022). "Digital transformation, sustainability, and purpose in

the multinational enterprise. Exploring digital transformation and sustainability in

multinational enterprises, this article sheds light on how technology can drive

sustainability in agriculture.

Ghemawat, P. (2001) "Distance still matters. The hard reality of global expansion."Ghemawat's

work emphasizes the enduring significance of geographical distance in global expansion,

providing insights into challenges related to market access, distribution, and international

trade that may impact the agricultural sector.

 Balancing Growth and Sustainability in Agriculture
13

Gupta, S., & Kumar, N. (2023). "Time varying dynamics of globalization effect in

India."Examining the time-varying dynamics of globalization in India, this research

offers a context-specific perspective on how globalization trends may influence the

agricultural sector in the region.

Kim, H.-M., Li, P. and Lee, Y.R. (2020) "Observations of deglobalization against globalization

and impacts on global business." Focused on deglobalization trends, this research

provides insights into potential disruptions in global supply chains and markets, affecting

the international trade of agricultural products.

Kubatko, O., Merritt, R., Duane, S., & Piven, V. (2023). "The impact of the COVID-19

pandemic on global food system resilience." This study delves into the repercussions of

the COVID-19 pandemic on the global food system, offering lessons and strategies for

enhancing resilience in the agricultural sector.

Leal Filho, W., Wolf, F., Lange Salvia, A. et al. "Heading towards an unsustainable world: some

of the implications of not achieving the SDGs." Exploring the implications of not

achieving Sustainable Development Goals (SDGs), this research underscores the

importance of sustainable practices in the agricultural sector to address global challenges.

Morrison, Janet. "The Global Business Environment: Towards Sustainability?"

(2020).Morrison's work provides a comprehensive view of the global business

environment with a focus on sustainability, offering insights into how sustainable

practices can be integrated into the agricultural sector.

 Balancing Growth and Sustainability in Agriculture
14

Pereira, V., Bamel, U., Temouri, Y., Budhwar, P., & Del Giudice, M. (2023). "Mapping the

evolution, current state of affairs and future research direction of managing cross-border

knowledge for innovation." This research maps the evolution of managing cross-border

knowledge for innovation, providing valuable insights for agricultural businesses seeking

to enhance innovation and knowledge sharing.

Shahadat, M. H., Nekmahmud, M., Ebrahimi, P., & Fekete-Farkas, M. (2023). "Digital

Technology Adoption in SMEs: What Technological, Environmental and Organizational

Factors Influence in Emerging Countries?" Focused on digital technology adoption in

SMEs, this research is relevant for understanding the factors influencing technology

adoption in the agricultural sector, particularly in emerging economies.

UN, "The Sustainable Development Goals Report 2023." – Towards a Rescue Plan for People

and Planet. The UN report outlines progress toward Sustainable Development Goals,

providing a framework for evaluating the alignment of the agricultural sector with global

sustainability objectives.

Yadav, S., & Upadhyayula, R. S. (2023). "Geographic Cluster or Global Linkages? What

Accelerates Emerging Market Firms Foreign Entry Speed." This research on foreign

entry speed of emerging market firms contributes to understanding strategies that can be

adopted by agricultural businesses for international expansion.

 Balancing Growth and Sustainability in Agriculture
15

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Ababouch, L., Nguyen, K. A. T., Castro de Souza, M., & Fernandez‐Polanco, J. (2023). "Value

chains and market access for aquaculture products." Journal of the World Aquaculture

Society. Available at [Link](https://onlinelibrary.wiley.com/doi/abs/10.1111/jwas.12964)

Caragliu, A., Del Bo, C., & Nijkamp, P. (2023) "Smart Cities in Europe" Revisited: A Meta-

Analysis of Smart City Economic Impacts, Journal of Urban Technology, DOI:

10.1080/10630732.2023.2220136 Available at

[Link](https://www.tandfonline.com/doi/abs/10.1080/10630732.2023.2220136)

Dang, Q.T., Jasovska, P. and Rammal, H.G. (2020). "International business-government

relations: The risk management strategies of MNEs in emerging economies." Journal of

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[Link](https://www.sciencedirect.com/science/article/pii/S1090951619302148)

De Leth, O,D. and Tonen, R. M.A.F. (2022) "Creating Shared Value Through an Inclusive

Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector." Journal

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[Link](https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=7013923)
 Balancing Growth and Sustainability in Agriculture
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