History of Super-K:

Super-K is the fastest growing supermarket chain in Andhra Pradesh, driven by its mission to
bring modern retail experiences to the tier 3 and beyond towns of India. Started by
experienced entrepreneurs from BITS Pilani, (Anil Thontepu and Neeraj Menta).
They are re-imagining how Bharat's neighborhood retail, the unorganized Kirana stores of
today will get transformed into organized convenience retail chains over the next decade-we
are driving this change. We enable entrepreneurs from small towns to easily own and operate
supermarkets using its data-driven, tech systems and inventory-light business model.
We provide stores with the benefits of procurement, tech systems, intelligence, and
marketing at scale to create a chain of mini supermarkets. Some parallels can be drawn to
how OYO has transformed the small hotel industry, Med plus & Apollo have- changed
pharmacy retail and Big-C & others have changed offline mobile buying. At present In
Bangalore there are more than 582 employees working under Super-K.

THE MANAGEMENT TEAM:

DESIGNATION NAME
Founders Anil Thontepu and Neeraj Menta
Chief Operating Officer Abhishek
Lead – Procurement Vivek Chirania
Lead – private Label Prajwal Koteswar
Lead – Finance Nageswari
Lead – HRBP Akhila Ayyapan
Lead – Marketing Sripada Sameer
Senior Sales Managers Mahesh Krishnappa, Karthik Naluvala, Harsha
Head of Store Operations Manikya Prabhu

What they do:

Super-K is a Franchised mini-marts for small towns, 10X better than Kirana & Large
Supermarkets.
We are a tech-enabled grocery retail chain driven by its mission to bring modern retail
experiences to the tier 3 and beyond towns of India.
Super-K is empowering entrepreneurs from small towns to easily own and operate
supermarkets using its data-driven, tech-enabled systems and inventory-light business
model.
Super-k enable store partners to offer superior customer experience:
Store Partner (Franchise) of Super-k
• Negotiate purchase prices and offers
• Mange day to day operation
• Manage stock availability , pricing & merchandising
• Build and manage tech systems
• Train partners on best practices
• Manage promotions marketing & advertising
• Manage store leases & employees
• Invest capital for the store
• Manage customer Relationships.

SUPPLY CHAIN MANAGEMENT AT SUPER-K:

➢ PROCUREMENT
➢ WARE HOUSE
➢ DISTRIBUTION
➢ REATIL SHOPS
➢ CUSTOMERS

ORGAZINATION STRATEGY:
Vision and mission statements play an important role in strategy development by providing
vehicles to generate and screen strategic options. They also provide organizational identity
and understanding of business directions.

1. Vision
2. Mission
3. Goals
4. Work Culture

1. Vision:
A vision is a dream or a picture to be achieved ultimately and to become the largest telecom
service provider in India. Created by consensus forms mental image of future to which people
can align. Describes something possible, not necessarily predictable provides direction and
focus pulls people, who hold it, towards it.

2. Mission:
A mission is to provide world class state-of-art technology service to its customer on demand
competitive prices and world class telecom infrastructure in its area of operation and to
contribute to the growth of country's economy. Does not state an outcome contains
no time limit or measurement. It provides basis for decisions on resource allocation and
appropriate objectives. It defines current and future business in terms of product, score,
customer, reason, and market price.

3. Goals:
Results to be archived describe ideal states to be achieved at some unidentified future time.
Defined consistent with related directly to vision and mission. Guide everyday decisions and
actions. Do not necessarily deal with measurable results.

4. Work Culture:
Teamwork, leadership, motivation, etc. are the management principles followed at vision plus
private limited.

PERFORMANCE MANAGEMENT POLICY:

1) Appraisal Cycle
2) May Cycle
3) November Cycle
4) Employees joining from 1st may to 31st October
5) Variables pay – Employees joining from 1st Nov to 30th April

Payroll Cycle:
1) Salary processing is done based on the attendance input (from 26st day of the previous
month to 27th day of the current month). The attendance of the employees is
recorded (In-time & out-time).
2) Payable period - 26th to 27th of very month.
3) Payment mode is through bank transfer.
4) Any unauthorized absences reflecting for consecutive 3 days or more in the current
month up to 20th, will be intimated to the HR Manager. Salary of such employees will
be kept on HOLD if the Area HRS did not receive any communication from the Store
Managers.

Benefits of Super-k:
Employee benefits are of two kinds- Statutory (mandatory by law) and company benefits
(provided by the organization voluntarily without obligation) Company benefits are provided
to motivate employees and to generate a feeling of belonging
The statutory benefits include PF (provident fund) and Gratuity.