NAME : AMANPREET KAUR

CLASS : M.COM(SEM-1)
ROLL NO : 35230
SUBJECT : SEMINAR
SUBMITTED TO :
MEENU KUNDRA MAM
COMPARATIVE ANALYSIS OF ZOMATO
AND SWIGGY
INDEX:
1. Introduction

2. Abstract

3. Keywords

4. Review of Literature

5. Swiggy v/s Zomato

6. Objectives of Zomato

7. Objectives of Swiggy

8. Research Objectives/ Need of Study

9. Scope of Study

10.Research Methodology

11.Data Analysis Interpretation through Questionnaire

12.Limitations of Research

13.Findings of Research

14.Suggestions of Research

15.Conclusion

16.Future Scope of Study

17.References
 Introduction
Food is one of the most important needs among the basic needs of living. Food
industry has evolved from small shops that provides food covered by leaves in
early period to ordering desired food by a single touch from a comfortable spot at
house or office. Digital platforms have become potential attraction especially post
Covid.. Zomato and Swiggy are the dominating players in food industry of India.

In a highly populated country like India, people could see delivery executives with
red and orange t-shirts, rushing towards their destination on regular basis. In the
following bunch of words, a comparative analysis between Zomato and Swiggy are
prepared with respect to the customers’ ratings, reviews and preferences.

What is swiggy
Back in 2014, the concept of online food ordering was pretty much negligible and
this called for demand in the market. Then enter the food ordering and delivery
start-up: SWIGGY.

Abstract of zomato swiggy

Startups in India become a talk of the town in world business scenario. Youngsters
are coming up with innovative concepts to counterpart untouched concerned area
of consumers. Currently Indian Online food market is$350billion.Food technology
in broad area, online food delivery apps are just part of it. This conceptual study
will give more insight about emerging innovative technologies in restaurant
industry and strategies followed by online food start ups Zomato, Swiggy. From
this research paper we would understand drivers of online food sites. Different
services given by application that makes consumers happy and satisfied .Comfort
and Convenience which makes consumer more inclined towards online food
ordering. The research concluded that due to urbanization in Indian landscape,
online food delivery applications are growing with flying colors. Future of online
food ordering website is bright. Facilities, Comfort, User friendliness are the key
features of online websites success.

Keywords of Zomato and Swiggy: “restaurants near

me”, “food near me”, “bars near me”, “cafe near me”, “vegetarian restaurants”,
“wine shop near me”, “coffee near me”, “cheap restaurants” ‘food’, ‘online’,
‘food delivery’, ‘order’, and restaurants near you’.

Review of literature
Literature Review

A research on the changing market for food delivery (Carsten Hirschberg et al

2016) indicates that online’s penetration of the total food-delivery market broke 30
percent in 2016.

According to gloria food the advantage of online ordering and the reasons for the
growth of food delivery app industry are Convenience, Simpler menu to manage,
significant savings, no Hassels etc. Food Panda is an introduction to the newest
food sensation that’s here to stay (Shiyin Chan, 2015) Foodpanda is a global online
food delivery marketplace headquartered in Berlin, Germany. Fun fact - they’re
also known as hellofood in other places in the world.

Bhavna Singh (2015) said that Foodpanda has been present in the Indian market
since May 2012.

Foodpanda first major move was acquisition of TastyKhana, which was launched
in the city of Pune in 2007.

Together with TastyKhana and JUST EAT, it is now present in over 200 cities and
partners with over 12,000 restaurants. She also talked about JUST EAT was
launched in Denmark in 2001 and was traded publicly on the London Stock
Exchange. Their Indian business was launched as Hungry Bangalore in 2006.

According to Deepinder Goyal, Zomato CEO and co-founder told TechCrunch that
he expects to reach 10,000 restaurants in India in a few months. “We have a sales
team of around 300 in India and 5,000-odd advertisers… these partners know the
volume we bring to them so it is quite easy for us to launch this new service.”

SWIGGY VS ZOMATO

The battlefield for the food delivery war has been set, and the
contenders are, well, obvious — Zomato and Swiggy.

Let’s talk about the different strategies adopted by the two dominant
players in the food aggregation space and how they plan to conquer
the world, it tries to relate to the situation.
Swiggy is valued at around $3.3 billion whereas Zomato is valued at
$3billion. Technically none of the two can be thought of buying each
other.

But first, a brief on all that’s similar between the two unicorns. Both
Zomato and Swiggy have raised large sums of money in a bid to reach
as many people as possible. The premise is simple — Scale. The food
delivery business is a numbers game. Aggregators have to make big
investments in technology and manpower to fulfil orders that usually
cost a couple of hundred bucks. And for the business model to be
financially viable, you’ll have to serve as many customers as you can.
The more the customers, the better you chances of turning a profit. It’s
just how things work. And both companies have spent crazy money
and different marketing strategies trying to lure people with enticing
discounts for far too long now.

ZOMATO

Zomato knows how to connect with people. I’ll explain how. I received
one message from Zomato which caught my attention (unlike any
other text messages which are left unopened and then finally goes into
the trash )
Zomato knows how to keep the audience hooked. The brand made use
of the popularity of TV shows, such as Game of Thrones

So you can see how they market themselves.And there is many other
such witty, naughty funny and humorous content they come up with.
Craving something?

We all know what is the answer to this question. Yes. You are right. It’s
none other than Swiggy. If you observe carefully it has become the
name in everyone’s head because of its digital advertisement through
various digital channels. If not anything then at least you can not forget
its non-skippable ad (Bumper ad) when you go to watch your videos on
YouTube. Because Swiggy knows how to advertise

Swiggy has mastered the concept of bringing the food to the customers
rather than the customers to the restaurants for food.

Objectives of Zomato:
 Improving The Quality Of Food:

Zomato is fully involved in maintaining a neutral platform. It always

helps food facilities to maintain high levels via Hyper pure. Zomato’s
Hyperpure initiative provides its partner restaurants with fresh,
squeaky clean, high-quality ingredients and food. A quality sign
which is well known amongst its partner restaurants is the most
desired food hygiene rating.
 Improving Customer Accessibility:

Since its inception, Zomato supplies have increased and expanded its
reach to more and more cities. They grow their services vigorously.
They now offer table reservations, catering to businesses and feed
India.

 Ensure Affordability:

Zomato Gold’s success speaks to the efficiency of Zomato in making

a range of exciting choices. Zomato constantly strives to deliver the
best and leaves no stone unturned. Without compromising their
profit, they guarantee affordability.

 Support In The Range:

Zomato believes in making new tastes and experiences transcending

geographical borders available to its customers in uncovering bands.
They provide their customers with the best information and help
them to make an informed choice in the most readable way.

Objectives of Swiggy:
 Achievable

The goals set by Swiggy Optimizing Cash Burn should be achievable.

This means that Swiggy Optimizing Cash Burn should have the
resources and the finances necessary for being able to realize the
organizational goals over the long haul. Swiggy Optimizing Cash Burn
should also have the strategic leadership to be able to achieve these
organizational goals.

 Time-frame defined
All goals set by Swiggy Optimizing Cash Burn- even for the long term –
have an attached time frame. This is important to ensure that the
organization is effective and efficient in realizing its goals.an attached
time frame for the goals set for the long term future also helps in
establishing a related time frame for the more short term
organizational objectives.

 Easy to understand

The goals should be fairly simple and should be easily understood by all
employees of Swiggy Optimizing Cash Burn. This is important as only
when employees are clear about what the goals are, their importance,
and the urgency of achieving them will they be able to relate with them
and work towards achieving them.

 Easy to communicate

The goals set by Swiggy Optimizing Cash Burn should also be easy to
communicate. This means that the jargon used for goal setting and goal
communication should be clear and precise. These goals should be
communicated with all managerial levels, and all employees to allow
them a directive path to help the organization achieve these goals.

 Pragmatic

The goals set by Swiggy Optimizing Cash Burn should also be realistic in
nature. This means that all strategic goals defined by Swiggy Optimizing
Cash Burn should take into consideration not only its internal financial
position and resources but also the skill set of its employees and the
larger macro environment. This will enable the company to set goals
that will sue the core competencies of Swiggy Optimizing Cash Burn to
help it achieve the strategic goals easily, and realistically.

 Relation with job tasks

All goals should be relatable with the employees of Swiggy Optimizing
Cash Burn. This means that all goals should directly or indirectly be tied
to the job tasks and job nature of employees. This is to ensure that
employees don’t feel redundant and use their skills to help the
organization progress.

Research Objectives(Need of Study)

Research Objectives tends to follow and achieve specific
objectives
1. To know which food app they like to prefer when they want to order
food online.

2. The another objective we found that the personal view of the people
regarding their punctuality.

3. Also find out their view point which food app feels
trustworthy,reliable and accurate.

Scope of Study
The main scope of the study limited to Jalandhar City.

The study helps to analyse the customer satisfaction after ordering

their food online to different food apps.

We also came to know how swiggy and zomato provide accurate

information to their users and how they safe their personal data to
their customers.

Research Methodology:
Research Methodology is a specific procedure and technology to
identify the different views of different consumers and analyse each
and every single information about the comparative study.

Primary Method:
Primary Method is used to find the results of this comparison.

We made Comparative Questionnaire between Swiggy and Zomato to

know consumers view point.

Data Analyse and Interpretation between

Swiggy and Zomato through Questionnaire
82.4% are from 20 years to 30 years and 17.6% are below 20 years
94.4% are Females and 5.6% are Males
100% respondants use mobile application for ordering food online.
94.4% have facility of Zomato in their town/city and 5.6% have facility
of Swiggy in their town/city.
94.4% respondants mainly prefer Zomato app for ordering food online
and 5.6% respondants prefer Swiggy app for ordering food online.
83.3% respondants understand Zomato app easily , 5.6% respondants
understand Swiggy app and 11.1% respondants understand both apps.
72.2% respondants feel that their personal information is safe in
Zomato app, 5.6% feels Swiggy and 22.2% feels both.
66.7% respondants feel Zomato app provides more accurate
information, 5.6% respondants feel Swiggy app and 33.3% respondants
feel both.
44.4% respondants facing delay in delivery problem while ordering food,
38.9% facing problem regarding service charges ,11.1% facing problem
regarding lack variety and 5.6% facing problem regarding change in
order.
44.4% reaspondants feel Zomato charge high delivery charges, 16.7%
feel Swiggy and 38.9% feel both.
44.4% respondants feel Swiggy app is more complex for ordering food,
38.9% feel Zomato and 16.7% feel Both.
44.4% respondants feel that Zomato coupens are useful, 5.6%
respondants feel Zomato coupens are of no use.
44.4% respondants feel that Swiggy coupens are useful, 5.6%
respondants feel Swiggy coupens are of no use.
50% respondants feel Zomato app have high food prices, 44.4% feel
both and 5.6% feel Swiggy.
41.2% respondants rate extremely good behaviour of staff and delivery
man and 17.6% respondants rate extremely bad behaviour of staff and
delivery man.
72.2% respondants feel that Zomato app is more trustworthy, 5.6% feel
Swiggy and 22.2% feel both.
83.3% respondants feel that Zomato app is more reliable, 11.1% feel
Swiggy and 5.6% feel both.
83.3% respondants feel Zomato app provides more satisfaction, 11.1%
feels Swiggy and 5.6% feels both.
77.8% respondants feel Zomato app provides quick services, 5.6% feel
Swiggy and 16.7% feel both.

Limitations:
The researcher will serving encounter with some problems like:

1. Many of the respondants were not willing to fill the questionnaire

2. Many respondants feel hesitate to disclose their personal

information.
3. Many respondants were not serious during filling the questionnaire

4. Many respondants left many questions unfilled.

5. Many respondants are confused and not have clear view regarding
their thoughts.

6. Some respondants don not feel safe ordering food online through
online food app, so they are not interested in filling those questionnaire.

7. Some respondants ignore this questionnaire.

Findings:
 Many respondants find that ordering food through mobile
application is better and easy process.

 83.3% respondants feel that Zomato app is more convenient to use

and 11.1% customers gave preference to Swiggy app.

 72.2% respondants thinks that their personal information is secure

and confidential in Zomato app and 22.2% customers prefer Swiggy
app.

 44.4% respondants thinks that Zomato have high delivery charges as

compare to Swiggy.

 50% respondants thinks that Zomato charge high price as compare

to Swiggy.

 77.8% respondants thinks that Zomato provides quick and better

service as compare to Swiggy.

Suggestions:
There are some suggestions after research:
 Order processing should be liberal to the customers.

 Most of the respondants/customers gave preference to order food

online through Zomato instead of Swiggy because they feel that
Zomato are easily available in every city and every town.

 Swiggy need to adopt modern technology for improve order

processing.

 Swiggy need to be very polite with their customers in any situation.

 Swiggy should gave discount coupens to their regular customers.

 Swiggy try not to cancel any order because this affects your ratings
and if you accept all the order then you will get more order than
usual.

 Every food app needs to trained their staff members and and
delivery man, so that their behaviour can be improved towards
customers.

 They shoud focus on Digital Market Channels.

 They should also use rating system.

Future Scope of Study:

The research paper gave many limitations and suggestions of this
comparative study between Zomato and Swiggy and future researcher
can overcome it by exploring it more. They can also use primary and
secondary methods to know about customer view and their thoughts
and gave more good suggestions.

Conclusion:
In nutshell, we can say that Zomato and Swiggy are most known and
easily available food app.This conclusion is given on the basis of
promary data. This study helps to know the different views of different
customers related to online food apps.

References:
 https://tech.economictimes.indiatimes.com/news/internet/zomato-
forays-into-grocery-delivery-in-talks-to-partner-with-grofers-
bigbasket/74719832

 https://www.livemint.com/Companies/W8wu28THxovZpVYufEvrnL/
Zomato-acquires-delivery-startup-Runnr.html

 https://timesofindia.indiatimes.com/companies/online-food-
delivery-wars-are-moving-from-india-to-
bharat/articleshow/68447011.cms

 https://techcrunch.com/2019/02/11/swiggy-store/