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Shopping Addiction
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links between behavioural and substance With the breakdown of family structures and lack
addictions. They show common clinical features, of a sense of community cohesion, compulsive
such as repetitive or compulsive engagement in a buyers have resorted to uncontrolled buying as a
behaviour despite adverse consequences, dimin- compensatory behaviour that temporarily allevi-
ished control over the behaviour, a state of craving ates negative feelings of isolation and loneliness.
before engaging in the behaviour, and sometimes
aspects of tolerance, withdrawal and impairment Psychoanalytical theories
in major areas of functioning (Grant 2006). Deep-rooted conflicts, early-life events, the absence
of a stable internal self-image and castration
Neurobiology of addictions anxiety (in women) have all been posited as
Initial research into the biology of addictive contributory factors in compulsive buying (Black
behaviours such as shopping addiction has provided 1996). However, no pattern of shared early events
insight into their possible pathophysiology. A has yet been established in people with the
range of biochemical, functional neuroimaging disorder. It is thought that the negative emotions
and genetic studies have helped to promote our associated with early events are either dissipated
understanding of the aetiological theories. Along or supplanted by euphoria while buying. Dittmar
with identified changes in levels of serotonin, (2005) has commented that a materialistic value
dopamine, endogenous opioids and cortisol, there system guides people towards psychologically
exists an imbalance between an overstimulated motivated buying behaviour as a strategy to
drive state and impairment in inhibition or reward achieve major life goals. However, this can have
processing. There is probably impairment in frontal a negative effect on their well-being, as the mood-
inhibition due to dysfunction in the serotonin repair and sense of identity that they seek in
system, with lowered levels of peripheral serotonin buying consumer goods are short-lived, and in the
markers (Grant 2006). There is an exaggerated long term buying does not make them happier.
craving and urge state, owing to alterations in
dopaminergic systems which influence rewarding Cognitive–behavioural theories
and reinforcing behaviour. Kellett & Bolton’s (2009) cognitive–behavioural
Endogenous opioids are also suggested to cause model of compulsive buying organises key aspects
changes in urge regulation through processing of of the behaviour into four phases:
reward, pleasure and pain (Grant 2006).
1 antecedent factors, including early developmental
Although most studies have been conducted
experiences and family environment
in individuals with a genetic predisposition to
2 internal emotional and external triggers
alcohol use disorders, correlations have also
3 the act of buying
been established in impulse-control disorders
4 post-purchase emotional, behavioural and
(Black 2007a). Neuroimaging studies involving
financial factors.
people with pathological gambling suggest
similarities between behavioural and substance Internal trigger states such as depression and
addictions, with decreased activation in the anxiety associated with external cues of advertis-
ventromedial prefrontal cortex and mesocortico- ing, available credit and promotional events lead
limbic dopamine system. In the absence of specific to poor self-regulation, heightened emotions and
studies on shopping addiction, it can be postulated narrowing of emotional processes (Kellett 2009).
that a similar complex network of brain regions Among compulsive buyers, there is evidence
is activated in this and other impulse-control that their mood changes towards positive affect in
disorders. the lead-up to buying, with relief and gratification
during the act of purchasing. However, when they
Sociocultural factors get their purchases home, they are flooded with
Several authors have argued that social, economic emotions of guilt, shame, regret and despair. To
and family factors play an important role in cope with these feelings they hide the purchases
the aetiology of compulsive buying disorder or ignore them. Of the range of emotions described
(Dell’Osso 2008). Factors identified include the by compulsive buyers, the predominant emotional
easy availability of credit cards, increased media changes are sadness and euphoria (Miltenberger
advertising and opportunities for home shopping 2003).
through television shows and the internet. This
also corroborates the fact that buying disorders Comorbid psychiatric disorders
occur mainly in high-income countries where Both controlled and uncontrolled studies have
these factors either cause or promote the disorder. reported high rates of psychiatric disorders in
Advances in psychiatric treatment (2012), vol. 18, 263–269 doi: 10.1192/apt.bp.109.007880 265
Murali et al
266 Advances in psychiatric treatment (2012), vol. 18, 263–269 doi: 10.1192/apt.bp.109.007880
Shopping addiction
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Murali et al
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Ninan PT, McElroy SL, Kane CP, et al (2000) Placebo-controlled study of Schlosser S, Black DW, Repertinger S, et al (1994) Compulsive buying:
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MCQs c up to 60% of compulsive buyers have at least c benzodiazepine misuse is not found in patients
Select the single best option for each question stem one personality disorder with shopping addiction
d there is a significant link between compulsive d the two are probably related to the individual’s
1 As regards the aetiology of shopping
buying and eating disorders increased impulsivity, other risky behaviours
addiction:
e kleptomania is the least common coexisting and coexisting psychiatric illness
a serotonin system dysfunction leads to frontal
impulse-control disorder. e nicotine dependence is very rare in compulsive
lobe excitation, which prevents individuals from
buyers.
controlling their desires 3 As regards the clinical symptoms of
b buying disorders mainly occur in low- and compulsive buying:
middle-income countries because of easy 5 As regards the management of shopping
a most of the time, compulsive buyers shop for addiction:
availability of credit cards goods that are useful to them
c there is probably an imbalance between an a pharmacological intervention is the mainstay of
b one of the McElroy criteria of compulsive management
overstimulated drive state and an impairment buying is that it should not occur exclusively
in inhibition or reward processing areas in the b naltrexone is not useful
during periods of hypomania or mania c cue exposure is not useful
brain c well in advance of beginning to shop, most
d internal trigger states such as depression and d the self-help group Debtors Anonymous offers
compulsive buyers plan to buy specific goods support for people with shopping addiction
anxiety do not lead to poor self-regulation in d compulsive buying is equally prevalent in both
the pre-buying stage e behaviour strategies such as getting rid of
men and women credit cards and shopping with friends or
e when considering their purchases at home, e compulsive buyers do not usually get into
individuals experience relief and gratification. relatives are of no use.
financial debt.
Advances in psychiatric treatment (2012), vol. 18, 263–269 doi: 10.1192/apt.bp.109.007880 269