UBER company

Done by:
Bayan Alabri 16-0287
Bushra Alhashimi 19-0326
Dima Albalushi 19-0433
Omar Zaki 19-0014
Name 1
• Uber

product 4
• Multi modal car
transportation

industry 3
size 2 Parent
company 3
• Large cap • Classified under the IT
company. software and services • Uber Technologies
sector

Overview
 How does make money:
- commission.
- partnering with companies to run promotions.
- cancellation fee.
- brand partnership advertising.
- sharing revenue with restaurant partners.

Uber competitors Competitive as an industry:

Uber has undoubtedly affected the taxi industry
• Lyft. by offering lower prices, faster and more quality
• Careem. service, as well as a higher degree of transparency
• Fasten. in terms of choosing drivers and determining fares.
 The unique capability:

• Developing and maintaining the

app (and its algorithms).
• Maintaining and improving
engagement between riders and
drivers.

Main cost drivers:

• Customer Acquisition Costs (CAC)
Legal and settlement costs
• Insurance costs
• Research and development cost
• Platform maintenance
 How competitive is the industry?

Uber has undoubtedly affected the taxi

industry by offering lower prices, faster and
more quality service, as well as a higher
degree of transparency in terms of choosing
drivers and determining fares.

What are the barriers to entry?

The only nonnegligible barrier to entry into this
market takes the form of regulation.
 Is there a substitute?
If you are looking for an alternative to Uber for online cab
ordering, then Lyft is a great alternative. The service has
been made such that it will save you money and make
driving easy.

Is it an attractive industry?

• Faster and cheaper.

• Motor vehicle and criminal background checks.
• Uber drivers are available 24 hours.
 How many sides?
• Two-sided market – matching suppliers to buyers(rider
and driver).

How do network effects work here?

Have more drivers get more rider

driver uber rider

Have more rider get more drivers

 Are they cross-side?
They are cross sided ,as having any one of the sides
has an impact on the other.

Are there multi-homing costs? Are they high?

Vulnerability to Multi-Homing.

This generally occurs when the cost of adopting an

additional platform is low. In the ride-hailing industry,
many drivers and riders use both, say, Uber—riders to
compare prices and wait times, and drivers to reduce
their idle time.
 Reference:
• Forbes Magazine. (n.d.). Uber (uber). Forbes.
Retrieved May 14, 2022, from
https://www.forbes.com/companies/uber/?sh=2dbd6
ea110b0

• Salas, E. B. (n.d.). Topic: Uber technologies.

Thank you Statista. Retrieved May 14, 2022, from
for your attention https://www.statista.com/topics/4826/uber-
technologies/#dossierKeyfigures

• Uber | LinkedIn. (n.d.). Retrieved May 14, 2022,

from https://www.linkedin.com/company/uber-com

• Yahoo! (2022, May 14). Uber Technologies, Inc.

(uber) stock price, news, Quote & History. Yahoo!
Finance. Retrieved May 14, 2022, from
https://finance.yahoo.com/quote/UBER?p=UBER