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- Submit the solution of case study 17 on page 17 (at the end of slide)
a. Explain how the joint venture enabled Anheuser-Busch to achieve its objective
of maximizing shareholder wealth.
Many companies decide to expand their operations internationally in order to be able
to grow their profit margins and maximize shareholder wealth. By engaging in a joint
venture with Japan’s largest brewery, Anheuser-Busch was able to take advantage of
Kirin Brewery distribution channels and facilities to expand its market in Japan.
b. Explain how the joint venture limited the risk of the international business.
There are several risks associated with doing business internationally that can be
mitigated by joint ventures. Some of them include: inexperience, laws and
regulations, infrastructure, cultural and language barriers, and providing after sales
services. By joining Kirin Brewery, Anheuser-Busch minimized these risks. The
Japanese brewery can provide expertise in the target market, knowledge of laws and
regulations, the necessary infrastructure without having to invest huge amounts of
capital; knowledge of the culture and language, as well as customer service.
d. Explain how Anheuser-Busch could have lost some of its market share in
countries outside Japan as a result of this particular joint venture.
In joint ventures it is critical that both parties define their products and markets very
well because they are potential competitors of each other. It would have been
beneficial for Anheuser-Busch to demand a non-compete commitment from Kirin in
other markets if they wanted to expand to other markets that Kirin could potentially
reach.
Anheuser-Busch, the producer of Budweiser and other beers, has recently expanded
into Japan by engaging in a joint venture with Kirin Brewery, the largest brewery in
Japan. The joint venture enables Anheuser-Busch to have its beer distributed through
Kirin's distribution channels in Japan. In addition, it can utilize Kirin's facilities to
produce beer that will be sold locally. In return, Anheuser-Busch provides
information about the American beer market to Kirin.
a) Explain how the joint venture can enable Anheuser-Busch to achieve its
objective of maximizing shareholder wealth.
The joint venture creates a way for Anheuser-Busch to distribute Budweiser
throughout Japan. It enables Anheuser-Busch to penetrate the Japanese market
without requiring a substantial investment in Japan.
b) Explain how the joint venture can limit the risk of the international business.
The joint venture has limited risk because Anheuser-Busch does not need to establish
its own distribution network in Japan. Thus, Anheuser-Busch may be able to use a
smaller investment for the international business, and there is a higher probability that
the international business will be successful.
d) Explain how Anheuser-Busch could lose some of its market share in countries
outside Japan as a result of this particular joint venture.
Anheuser-Busch could lose some of its market share to Kirin as a result of explaining
its worldwide expansion strategies to Kirin. However, it appears that Anheuser-Busch
expects the potential benefits of the joint venture to outweigh any potential adverse
effects.
Tài liệu đc cho
a. Explain how the joint venture enabled Anheuser-Busch to achieve its objective
of maximizing shareholder wealth.
Many companies decide to expand their operations internationally in order to be able
to grow their profit margins and maximize shareholder wealth. By engaging in a joint
venture with Japan’s largest brewery, Anheuser-Busch was able to take advantage of
Kirin Brewery distribution channels and facilities to expand its market in Japan.
b. Explain how the joint venture limited the risk of the international business.
There are several risks associated with doing business internationally that can be
mitigated by joint ventures. Some of them include: inexperience, laws and
regulations, infrastructure, cultural and language barriers, and providing after sales
services. By joining Kirin Brewery, Anheuser-Busch minimized these risks. The
Japanese brewery can provide expertise in the target market, knowledge of laws and
regulations, the necessary infrastructure without having to invest huge amounts of
capital; knowledge of the culture and language, as well as customer service.
d. Explain how Anheuser-Busch could have lost some of its market share in
countries outside Japan as a result of this particular joint venture.
In joint ventures it is critical that both parties define their products and markets very
well because they are potential competitors of each other. It would have been
beneficial for Anheuser-Busch to demand a non-compete commitment from Kirin in
other markets if they wanted to expand to other markets that Kirin could potentially
reach.