Marketing

-The 8 types of marketing demand:

Type Definition Marketing task Real life examples
1- Negative Consumers dislike the product -Analyze why consumers insurance policies
demand dislike the product Dental doctors and treatments
-Lower prices
-Positive potentials
2- No demand Consumers neither aware of -connect benefits of the -courses that market no more
or interested in the product product to the consumers need.
3- Latent demand Consumers are not satisfied -Measure size of potential -New generations of smart
with exiting product as they -develop the product phones that does not satisfy our
don’t cover their needs needs.
4- declining Consumers did not buy the -reverse declining with CD drivers
demand product frequently or at all creative remarketing
5- irregular Consumers buy product -Find way to change pattern -Sweatshirts with hoodies
demand seasonal basis of demand -Summer resorts
6- full demand Consumers already buy -maintain current level of Medicines
specific product that they are demand in order increasing
satisfied with competition
7- overfull - More consumers buy a -enhance demarketing Popular summer vacation (ex:
demand product that they are fully -find way to reduce demand Alex)
satisfied with (Ex: increase prices)
8- unwholesome Consumers attract to products -Reduce availability of these -Alcohol
demand that have undesirable social products -cigarettes
consequence -using fear messages