Dynamic Marketing Assignment

Demand States
1-Negative Demand:
It`s the state that the costumer forced to buy the service or the
product even they are in hate with it, like buying the annual car
insurance to cover the car repair in case of accident.

2-Non existent Demand:

It`s the state when the costumer not aware or not in need for the service
or the product, like when mobile firstly been promoted most people were
not aware of its importance.

3- Latent Demand:
It’s the state when the costumer not satisfied with most products or
service because of a latent need that is not found in the market,
Like the demand of a professional camera in the early promoted mobile
phones.

4- Irregular Demand:
It’s the state when the costumer buying behavior depends on a seasonal
basis either it’s annually, monthly, or even daily.
Like the seasonal city’s hotels as Luxor city has high demand seasonally
in the winter season and low demand around the year.

5-Declining Demand:
It’s the state when the costumers decreases their frequency in buying the
product or service or not buying it at all.
Like starting to stop buying the NOKIA’s products because of the
outdated technology used in the mobile phones.
6-Full Demand:
It’s the state when the costumer buy any service or product from specific
company or brand due to their satisfaction.
Like buying any new product from specific brand as Toshiba.

7- Overfull Demand:
It’s the state when the demand of the costumers is more than the
company’s productivity (supply).
Like the demand of vitamin C supplement drugs during the covid
pandemic.

8-Unwholesome Demand :
It’s when the costumer buy product which has undesirable effects, even
if it’s social effects, health effects or any other negative effect.
Like buying a negative health effect product as cigarettes or alcoholic
drinks, or even energy drinks for children and pregnant women