Characteristics of modern consumer

Problems face by consumer of /inthis world

Around-the-clock-shopping - 24 hours a day, 7 days a week, on any internet-enabled device.

85% of Americans own a smartphone today, compared to 35% in 2011.

Consumers are in control - Customers reign supreme. They control the experience they want;
they research,explore, and share.

Omnichannel shopping – Customers are most likely to have multiple sources where they can
buy what they want/need.

Impatient and patient at the same time - Customers won't wait for items they want. When US
consumers experienced out-of-stock items, only 13% waited for the item to come back in stock,
while 39% switched brands or products and 32% switched retailers altogether.

Consumers trust influencers over brands - 43% of Gen Z consumers trust influencers over
brands to learn how to use a product or service.

Consumers care about sustainability - 65% of consumers desire brands that are
environmentally-friendly and invest in sustainability.

Problems faced by consumers

Lack of Information

The main problems faced by consumers is lack of information. The customers even do
not know the sources of getting information.

Adulteration

  Most of the times consumers even after paying high price, do not get pure or we can say
quality goods. The organization usually supplies adulterated goods for their profit maximization.

Faulty and Unsafe Product

 Faulty and Unsafe Products are commonly bought from certain stores that
usually does not do a proper maintenance on their products which could pose a lot of
problem for the consumer as they might suffer the consequences with it.

Rights to repair damage after normal use

Certain products offers very little to no chance to be repaired by the consumer

which is problematic for certain consumers that does not want to pay other people
absurd prices to fix their products that they could fix themselves.

Misleading Prices or advertising

Some sellers creates advertisements that doesn’t give full details on a product
causing problems like failure of evaluation on a products’ real price.

Underweight or under-measure

There are cases when products/goods are being intentionally under-measured to

maximize a sellers profit.

Malpractices by Suppliers

Malpractices by suppliers create serious problems for consumers. Suppliers engaged in

antisocial activities like black marketing, hoarding, profiteering, etc. Spoil the relations between
the buyer and sellers.

 Poor after-Sale-Service

Consumer in this world, after sale service is very poor. Even the Multinational
corporations in this world do not provide effective after-sale-service in the case of office
equipment, and consumer durables. Customers have to give constant reminders for after-sale-
service. At many times, customers have to get the equipment repaired or serviced by third party
even during the service contract period due to poor after-sale-service.
References:

Seven characteristics of the modern consumer | SAS

https://blogs.oracle.com/cx/post/7-characteristics-modern-customer

Common consumer issues | Consumer Protection

What are the problems faced by consumers? (indiastudychannel.com)

Articles Junction: Various Problems faced by Consumers in the Market? (articles-

junction.blogspot.com)

13 Problems Customers Face While Shopping Online and How to Solve that?
(rocktechnolabs.com)