GAMERS CATERERS

FEAST HARD. PLAY HARDER.

PROBLEM NEEDED TO BE SOLVED
GAMERS CATERERS WILL SOLVE:
THE LACK OF A SERVICE IN CARSON
THAT BOTH DELIVERS FOOD AND
RENTABLE VIDEOGAME EQUIPMENT TO
CUSTOMERS HOUSE
THE LACK OF A SERVICE THAT RENTS
VIDEOGAME EQUIPMENT (CONSOLE,
VIDEOGAMES, PROJECTOR SET)
THE LACK OF AFFORDABLE PARTY
SERVICES FOR LOW-INCOME FAMILIES
SOLUTION TO THE PROBLEM
GAMERS CATERERS WILL:
PROVIDE A SERVICE THAT DELIVERS FOOD AND
RENTABLE VIDEOGAME EQUIPMENT TO CUSTOMERS
HOUSE
PROVIDE AFFORDABLE PARTY PACKAGES (TRAY OF
FOOD, VIDEOGAME EQUIPMENT) TO LOW-INCOME
FAMILIES
MISSION AND SOCIAL IMPACT
GAMERS CATERERS WANTS TO
PROVIDE AND SHARE AN INEXPENSIVE
WAY TO THROW A PARTY. VIDEOGAMES
ARE VERY ENTERTAINING AND PLAYING
ONE WITH A GROUP OF PEOPLE
GENERATES A LOT OF ENERGY AND FUN.
A LOT OF PEOPLE UNDERESTIMATE THE
FUN YOU CAN HAVE WITH CONSOLES.
GAMERS CATERERS WILL BE THE
SERVICE TO KNOCK DOWN
STEREOTYPES AND SPREAD THE IDEA
THAT ANYBODY CAN HAVE FUN WITH A
VIDEOGAME CONSOLE.
DESCRIPTION OF PRODUCT/SERVICE
GAMERS CATERERS IS A SERVICE THAT WILL
DELIVER FOOD AND VIDEOGAME EQUIPMENT
TO THE CUSTOMERS HOUSE OR REQUESTED
LOCATION. A PARTY PACKAGE INCLUDES 2
TRAYS OF FOOD, ONE VIDEOGAME CONSOLE
(COMPLETE WITH CONTROLS), TWO
VIDEOGAMES, A PROJECTOR, AND ONE
PROJECTOR SCREEN. THE CUSTOMER WILL GET
TO CHOOSE THE FOOD, THE TYPE OF VIDEO
GAME CONSOLE, AND THE TWO VIDEOGAMES.
THE PROJECTOR WILL BE SET UP FOR THE
CUSTOMER.
BUSINESS MODEL
Definition of One Unit Description of Expenses
A package that includes 2 trays of food,
renting one video game console (complete Variable Total: $80
with controls), two video games, a Material
projector, and one projector screen. Expenses
Groceries for Tray of $80
Food
Economics of One Unit
Selling Price $200
Cost of var.
$80.00
materials exp.
Cost of labor $32.50
Other variable costs $2.50
$112.5
Total COGS/ COSS Fixed Total: $130
0
Expenses
Contribution
MonthlyMargin
Break Even Units $85 Insurance $100
$130 Advertising $20
= 1.52 2 units
$85 Depreciation $10
MARKET ANALYSIS
Market Statistics

Catering and Videogame

Industry Name:
Rental Industry
Annual Industry Sales: $$16 billion

Description of Target Consumer Target Market Size

Demographics Geographics
Economically Carson, California Total Population
disadvantaged 24,729
households (income of
Target Market
$15,000 to $24,999).
Population
[2,319
Market
Psychographics Buying Patterns Size
Entertained by Only buys necessities (based on
survey)
videogames, thrifty due to financial state
but would like to use a 9.4%
video game console
for a party or event.
MARKETING AND SALES

GAMERS CATERERS PLAN TO ADVERTISE ON:

SOCIAL MEDIA (SNAPCHAT, FACEBOOK,
INSTAGRAM)
FLIERS AND POSTERS AROUND CARSON
SUPERMARKETS
PARKS
SCHOOL
GAMERS CATERERS SELLING PLATFORM:
WE WILL TAKE ORDERS FROM CALLS.
WE WILL TAKE ORDERS FROM OUR WEBSITE.
COMPETITION
Gamers Manila Sunrise GameStop
Caterers
Caters food? Delivers food and rents Allows take-outs, Does not sell, deliver,
Rents videogame equipment allows call-ins for or cater food. Has
videogame such as videogames, pick-up. Does not videogames for
equipment? consoles, projectors, deliver or cater. Does rent. No videogame
and controllers. not rent any consoles, controllers
videogame etc., for rent.
equipment.
Price A party package would $10/meal The rented
cost $200. Price of trays videogame is free.
depends on size
Unique Provides both food and Serves native Filipino Sells videogame
videogame equipment. food related collectibles.
Quality Delivers food and (shirts, mugs, etc.)
rented equipment to
venue of event.
Gamers Caterers Competitive Advantages
1.It is the only service that rents videogames and videogame equipment in the Carson area.
2. It is the only service that delivers videogames and videogame equipment in the Carson area.
3.It is the only service that both caters and has videogame equipment for rent in the Carson area.
QUALIFICATIONS
EUNICE DUKHA:
HAS A PASSION FOR FOOD AND
VIDEOGAMES
IS VERY EXPERIENCED WITH
VIDEOGAMES AND VIDEOGAME
CONSOLES
WORKS WELL IN PRESSURED
SITUATIONS
WORKS WELL WITH OTHERS AND IS
FLEXIBLE
VERY PATIENT
 SALES PROJECTIONS
Gross
Total Units Revenue Net Profit
120 $24,000 $7,344

Units Sold
20
16
15
11 12 12
10 8 8 8 9 9 9 9 9 Units Sold

0
START-UP FUNDS
Item Why Needed Cost
PlayStation Console To be rented $1,000
(3)
Xbox Console (3) To be rented $1,000
Projector Set (3) To be rented $300
Videogames (12) To be rented $720
Total Startup Expenditures $3,020

Emergency Fund $1,510

Reserve for Fixed Expenses $390

Total Startup Investment $4,920

ROI: Return on Investment
$7,344
= 149.26% $1.49
$4,920

ROS: Return on Sales

$7,344
= 30.6% $0.30
$24,000
FUTURE
GAMERS PLANS
CATERERS SHORT-TERM BUSINESS
GOALS:
BUY A SECONDHAND CAR FOR THE SOLE
PURPOSE OF DELIVERING FOOD AND
EQUIPMENT AROUND CARSON.
BUY WII CONSOLES AND HAVE IT AVAILABLE
FOR RENT
GAMERS CATERERS LONG-TERM BUSINESS
GOALS
HAVE A STORE DEDICATED TO THE
BUSINESS, INCLUDES KITCHEN AND
STORAGE ROOM.
BE ABLE TO PROVIDE RENTABLE
VIDEOGAMES THAT ARENT NECESSARILY
PARTY RELATED
GAMERS CATERERS