Gaming

industry
“ exceeding your imagination”

PREPARED BY:

HITESH CHAUHAN
I Introduction to gaming
industry

Started in 1951 by Ralph bear in new Hampshire

Pong was the first game to be introduced

In 1973 8000 – 10000 pong machine were sold

By this Japan invaded with bigger block buster PACMAN

Japan by introducing Nintendo in to the market rule the

entire gaming industry by whopping
90% share of the market

in 1990 due to advancement of technology the gaming

•It is a 220 billion dollar industry
•There is a hardware and software part of
it
•Coming to the hardware part the major
players are SONY, NINTENDO ,MICROSOFT
•In 2008 gaming racked in a whopping
21.33 billion $ a 19 % in crease over 17.91
billion $ earned In 2007 .
•Gains were made across all segments of
market. Hardware increased by 11% to 7.8
billion $ and software sales grew jumping
26% to 10.96 billion $
 Various brands under a company
SONY NINTENDO MICROSOFT

PSP Game boy PC

PS DS X-box360
PS2 Wii
PS3

Market share in 2008

Games publishers

2008 position Name of 2007 position

publisher

1 Nintendo 1

Sony
2 Electronic 2
arts
3 Activision 3

4 Ubisoft 4

Like No Other…
5 Sony computer
entertainment
7

6 Take-two 5
interactive
7 Sega sammy 10
holdings/sega
of America
1.
1. Found
Foundin-1946(adopted
in-1946(adoptedits itscurrent
currentname
name
inin1958)
1958)
2.
2. Founders-Masaru
Founders-MasaruIbuka,Okio
Ibuka,OkioMorita
Morita
3.
3. Headquarters-Minato,Tokyo,Japan
Headquarters-Minato,Tokyo,Japan
4.
4. Key
Keypeople-Sir
people-SirHoward
HowardStringer
Stringer(CEO
(CEO&&
Chairman)
Chairman)
5.
5. Sony
Sonygotgotinto
intothe
theconsole
consolegaming
gamingmarket
market
ininlate 1994.
late 1994.
6.
6. ItItstands
standsatatfirst
firstposition
positionininINDIA
INDIAandand
second in the world market of
second in the world market of gaming gaming
industry.
industry.
7.
7. Name
Namederived
derivedform
formaaLatin
Latinword
wordSONUS.
SONUS.
 Swot
Swot analysis
analysis
STRENGTH
STRENGTH OPPORTUNITIES
OPPORTUNITIES
• • giving
givingcustomer
customerthe
the •
•
the PS3’s lower price
the PS3’s lower price
latest
latestand
andgreatest
greatest convinced people waiting
convinced people waiting
gaming
gaminghardware
hardwareand
and for Wii’s to buy available
for Wii’s to buy available
software.
software. PS3s instead.
PS3s instead.
• • High-quality
High-quality
hardware.
hardware.
• • Attuned
Attunedtotowhat
whattheir
their THREATS
THREATS
hardcore
hardcoregamers’
gamers’ • PS3 customers shifting to
•
PS3 customers shifting to
wants
wantsare.
are. XBOX-high prices
XBOX-high prices
• Recession has threatened
WEAKNESS
WEAKNESS • Recession has threatened
the PS3 sales.
• • high-quality
high-qualityhardware
hardware== the PS3 sales.
high
highprices
prices
• • New
Newtechnology=high
technology=high
 Marketing objectives
1.1. Lowered
Lowereddown
downthethehardware
hardwareand
andsoftware
softwareprices
prices
totograb
grabthe
thespace
spacecreated
createdininthe
themarket
marketofof
NINTENDO
NINTENDOdue duetotoits
itsunavailability.
unavailability.
2.2. Attracting
Attractingmovie
moviemaking
makingcompanies
companiesto tomake
makeuseuse
ofofBLU-RAY
BLU-RAYtechnology,
technology,thereby
therebybringing
bringing
revenues
revenuesforforthe
thecompany.
company.
Marketing
Marketingplans
plans
1.1. Make
MakeSony
Sonyavailable
availableon
onshelves
shelvesalways.
always.
2.2. Lowered
Loweredprice-capture
price-capturemarket
marketofofXBOX.
XBOX.
3.3. Took
Tookidea
ideafrom
fromNINTENDO
NINTENDOand andadded
addedthe
thefeature
feature
ofofmotion
motionsensitivity
sensitivitybefore
beforerelease.
release.
 Marketing & Product
strategies
1. Target customer- 15 to 30yrs
2. Includes shooters and high action games such as Kill
Zone and God of War
3. younger children-more adventure based games such as
Jak and Daxter and Crash Bandicoot
4. Blu-ray offers the latest advancement in movie
entertainment experience. The detail of these movies is
so good that you can literally see individual pores on
people’s faces. As you might expect, this means detail on
everything is very high and movie buffs love it.
5. High audio visual quality
6. classic games available for download via the Playstation
Network
7. Little change in control setup-compared to PS1 & PS2
 Pricing & Promotion &
Intelligent Start !!!!!!!!!!!!!!!
Supply chain strategies
1. Initially the prices were high then reduced to gain as
much as possible from the market- skimming
strategy (extracting the creamy layer of market)
2. Provided a gaming system which also enables enables to
watch movies on it.
3. Offers down able games
4. Nice warranty
5. Enables multiplayer games
6. Additional features-songs etc
7. Backward compatibility with PS1,PS2games
8. buys parts from different suppliers to construct the PS3
9. Then constructs units in Japan
10. After repeated testing, sales in Japan n then shortly in US
&so on
11. From here they are sold to distributors.
Thank you