Mobile World Congress 2012

Mobile Innovation – A Vision of 2022

Micah Adler, Founder & CEO, Fiksu
 It’s an App World
Soaring app downloads: 2011 18B* - 2015 182B*

Sources: *IDC, Xylogic

 It’s an App World
Rise of the app culture
• Consumers have embraced apps to a degree similar to
the rise of the Internet, search and social networking
As a Result, Everyone is Developing Apps
• 550,000+ apps in Apple App Store*
• 400,000+ apps in Google Android Market*
• 15,000 apps released EVERY WEEK! *

How do you rise above the noise?

Key: cost efficient, accountable marketing spend

Sources: *Apple, Distimo,

Mobilewalla
But it is a Complex Marketing Landscape

Source: LUMA Partners

 Fiksu Simplifies the Landscape
Fiksu for Mobile Apps:
• Aggregates all download sources into one platform
• Single integration, reporting interface, point of contact
• Yet it reaches all major traffic sources
 Fiksu Simplifies the Landscape
Significant improvement to performance
• Optimizes spend on ad networks and allocation across ad networks
• Improves visibility in app store environments
• All optimized around post download events
 Big Data: Optimization and Defensibility
• Optimization relies on massive stores of data
– Significant first mover advantage
• Real time bidding: huge enabler of efficiency
• Carriers house the biggest data and thus are well-positioned
to be leaders in this space
 Fiksu Bottom Line

13B 207M
EVENTS
3x
IMPROVEMENT FACTOR
INSTALLS

104M
LOYAL USERS
$1.14
COST / LOYAL USER