QoS/QoE – Quality On The Rise

NGMN project “Service Quality Definition & Measurement”

MWC 2012 Conference Stream

Technology Evolution: Network Architecture Evolution

1 March 2012

Michael Wennesheimer (Vodafone Group)

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Introduction

Setting the scene

Defining QoS and QoE

Changing enviroment
Relevance of Quality

NGMN Project
Scope and expected outcome

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Setting the scene
What do we understand by QoS / QoE

Industry model of Network Performance, QoS and QoE

Most operators have been through this journey.

The closer you get to your customer, the more sophisticated your
tools and processes need to be. 3
Setting the scene
Customer interaction with an operator and their network

QoE – Technical and non-technical aspects influence customer perception

Find

Get

Set up

USE

Pay for

Get help

Focus on the influence of USE

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Changing environment

Data increase

5
Changing environment

Traffic mix – variety of services and applications

6
Changing environment

Ever smarter networks needed to offer excellent services

while managing the

data increase

traffic mix

It is key for operators to understand QoE

and its drivers e2e across their network
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NGMN Project
Service Quality Definition and Measurement

New Initiative: NGMN CTO Roundtable –

An Industry-wide Leadership Network

Roundtable of NGMN Board Directors and Telecom Vendor Executives

Guangzhou, China, June 2011

First focus topic identified is Quality of Experience (QoE)

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NGMN Project
Service Quality Definition and Measurement

Project established …

…to better understand the e2e subscriber experience in mobile networks. Make experience
measureable and clearly defined with key attributes.

Improve understanding and capabilities for obtaining

and processing relevant e2e QoS metrics

Research correlation between QoS and QoE

Increase customer experience insights

to enhance customer satisfaction in a cost effective way
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NGMN Project
Service Quality Definition and Measurement

Project scoped particularly on Video Streaming

as streamed video to mobile devices is increasing in popularity

Research specifically HTTP Adaptive Streaming

Various activities underway to meet the project

objectives

Better understanding the

correlation of video streaming QoS and QoE
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NGMN Project
Service Quality Definition and Measurement

Expected outcomes

Subjective feedback (QoE) on streamed video

under various impairments typical for a wireless network
Detailed, refined e2e measurable KPIs (QoS)
for streamed video
Recommendations of algorithms or methodologies
based on the defined KPIs that reliably indicate
video streaming QoE

Moving QoE into focus

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NGMN Project
Service Quality Definition and Measurement

Project supported specifically by

Alcatel Lucent (co-lead)
Deutsche Telekom
EXFO
Huawei
NSN
Telefónica
Vodafone (lead)

Joining up industry expertise

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