1.Biography .

2.Integration into his team and the NBA .

3.How did it become popular ?
4.How did he create his brand ?
5.The evolution of its brand over the
years .
 Biography
●
Date/Place of Birth : February 17, 1963 (Age: 60,
Cumberland hospital in New York .

●
Height : 1.98m .
●
Personal wealth : 2 billion USD (2023) .
●
Wifes : Yvette Prieto (2013) , Juanita Vanoy ( 1989–
2006)
●
Children : Marcus Jordan , Jeffrey Michael Jordan ,
Jasmine Jordan .
 Integration into his team and the NBA

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The University of North Carolina.
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Best college player.
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Won the NCAA championship in
1982.
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1984 in the NBA draft.
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Selected by the Chicago Bulls.
 How did it become popular ?
●
Accumulated an impressive ●
Won 6 NBA championship titles.
number of records.
●
Spectacular playing style. ●
Attracted the attention of spectators.
 How did he create his brand ?
●
Nike was looking to establish itself in
the basketball shoe market.
●
They saw potential in Michael
Jordan.
●
Nike entrusted designer Peter
Moore.
●
Air Jordan 1, released in 1985.
●
Attracted the attention of consumers.
 The evolution of its brand over the years

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During the first years (1984-1993).
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The Air Jordan 1, 2 and 3.
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Reflect the image of Michael
Jordan.
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Produce different models.
●
Michael Jordan to the NBA in 1995.
●
Huge turnovers.
Huge turnovers