Professional Documents
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CC APAC
APAC
ICS CC
MKT
11.03.2022
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APAC, ICS CC, MKT, 11.03.2022
TREND #2
Sustainability
▪ Ingredients that are safe and sustainable with enhanced potency and
improved delivery method.
▪ 48% of Indian consumers strongly agree that post Covid-19, they will
buy more from local business.
#PlantBasedSkinCare
#Gentlel#Natura#Clean#Safer
Ingredients #SolidCometics #Waterless
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TREND 2:
#CLEANBEAUTY
RCI RCI RCI RCI RCI
99.8% 58.3% 55.7% 82.5% 97.9%
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APAC, ICS CC, MKT, 11.03.2022
RCI
99.8%
Skin and the City
Natural Skin Protector
RCI >98%
FOR FORMULATOR
This formulation highlight ingredients that support sustainability
needs with high RCI %.
RCI
58.3%
SHAMDITIONER
FOR FORMULATOR
Formulated with mild surfactants, Hostapon® SCI and Hostapon®
TPHC to provide effective cleansing and foaming. Natural
conditioning agents, Plantasens® Abyssinian Oil and Genadvance
Hydra are added to provide hair smoothness and improved
manageability.
❑ Unique format
❑ Microbiota-friendly, improves scalp health
❑ Naturally conditioned and smooth the hair
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APAC, ICS CC, MKT, 11.03.2022
Shamditioner
HIGHLIGHT SOLUTION
Ingredients / INCI Function Key Benefits
Functional Hostapon® SCI 85 G Surfactant • Plant-based
Sodium Cocoyl Isethionate • Foam stability
• silky skin feel
• Hard water tolerance
Active Ingredient EquiScalp® Active Ingredients • Reduction of scalp desquamation, redness and sebum production.
Malus Domestica Fruit Cell Culture Extract, • Efficiently soothe the scalp
Hydroxyacetophenone, Ethylhexylglycerin • Microbiota-friendly scalp soother
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APAC, ICS CC, MKT, 11.03.2022
Shamditioner
F O R M U L A T I O N
RCI
82.5%
Amazonia Secret Natural Clay Mask
FOR FORMULATOR
Formulated with Beraclay Black that have higher level of titanium
when compared to other clays. Plantasens® Biogum Tara enables
perfectly homogenous textures with great spreadability and low
stringiness that do not compromise on formulation thickness
❑ Soothing agent
❑ Remove impurities, oiliness and dead skin cells
❑ Improves oily skin health.
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APAC, ICS CC, MKT, 11.03.2022
Innovative Texture Plantasens® Biogum Tara Natural Rheology • 100% RCI, Ecolabel compatibility
& Sensory Caesalpinia Spinosa Gum Modifier • Superior viscosity
• Lower stringiness , Pleasant texture
F O R M U L A T I O N
PHASE Ingredient INCI Function %
A Glycerin Glycerin Humectant 31.99
Water Water Diluent 24.7
Cetyl Alcohol Cetyl Alcohol Consistency factor 9.0
Polyglykol® 8000PF PEG-180 Humectant 8.0
RCI
55.7%
Hair Serum Beads
FOR FORMULATOR
Transforming texture that is dissolves in water. Formulated with
Genadvance® Hydra, one of the most Nature-friendly hair care
ingredients and Polyglykol® 300 SG Vita, 100% segregated bio-based
PEG.
Innovative Texture Plantasens® Crambisol Emollient • Strengthen hair from the inside out
& Sensory Crambe Abyssinica Seed oil (and) Phytosterols (and) • Increase hair thickness
Oleyl Alcohol • Improve hair elasticity & resistance to breakage
Active Ingredient Dongbaek® Oil Active Ingredient • Reinforce and increases hair gloss intensity for visibly improved hair
Camellia Japonica Seed Oil quality
• Originates from Jeju Island in Korea
• Used for centuries by Korean women to condition their beautiful hair.
Equiscalp® Active Ingredient • Scalp soothing
Malus Domestica Fruit Cell Culture Extract, • Scalp microbiota-friendly
Hydroxyacetophenone, Ethylhexylglycerin
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APAC, ICS CC, MKT, 11.03.2022
RCI
97.4%
Intense Hydration Silicon Free Hair Mask
FOR FORMULATOR
Silicon-free formulation, highly natural conditioner supported by
Genadvance Hydra.
Plantasens® Olive Butter Emollient • Very smooth and creamy textured butter
Olea Europaea (Olive) Fruit Oil (and) Hydrogenated • Improve sensory profile and spreadability of the formulation
Vegetable Oil • Can be used in hot or cold process application
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