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2. Why is it possible to write an executive summary only after you have written
the main body of your business plan?
Why might the executive summary be more important than the body of the plan?
Answer: An executive summary is a short restatement of the report. The main body of
the business plan or the entire strategy must serve as the foundation for the executive
summary's content. Prior to writing and completing the executive summary, the key
points must be identified.
Given that the executive summary comes before the body of the business plan and
that its primary goal is to draw readers in and hold their attention long enough to ensure
that they understand the entire plan, it may be more significant than the body of the
plan. Readers will want to read an executive summary before diving into the specifics of
the business plan's main body, that is why it should be convincing.