Career Development Plan

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Career Development Plan
CAREER DEVELOPMENT PLAN
Mudit Parwal(2120642)
University Canada West
HRMT 622: Talent Management
Campus spring- 26
Dr Jason Walker
12th June 2022
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Five-Year Action Plan Timeline
FIGURE 1
Note:-Timeline of my Next-Five Year Plan
1. Objective
My main objective is to be associated with becoming the marketing manager for a
reputed company in Canada. Among all the reputed companies in Canada, Cundari is one of
the country's most famous and top-rated marketing companies. Therefore, I aim to become
the marketing manager of Cundari after a certain period to obtain the ultimate prospect of my
career. The chosen company named Cundari, which is the most internationally recognised
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standalone marketing agency in Canada. Their work has won awards at Cassies, Cannes, and
other prestigious events throughout the globe (Cundari, 2022). My selected province is
Toronto, as it is Canada's financial and business capital. It is also known as North America's
most important financial centre, ranking among the top ten worldwide financial hubs, with an
annual GDP growth rate of 2.4 per cent from 2009. I am pursuing MBA in Canada, and I am
now oriented to pursue a promising career line that has a high prospect of getting marketing
jobs. There is a chance to become a part of a reputed marketing firm that has been associated
with earnings of 73,765 Canadian Dollars to 93,571 Canadian Dollars (Marchese et al.,
2019). The entry-level salary hike for the post of marketing manager has been observed to be
approximately 55,000 Canadian Dollars in Canada that I have observed. On an average of 10
% of the total working population in Canada, those with the highest-paid salaries are availing
of the post of a marketing manager with the salary hike starting from 111,000 Canadian
Dollars and levelling up to near 209,000 Canadian Dollars at the maximum (Chowdhury &
Miah, 2019). My aim of becoming a marketing manager in a reputed firm like Cundari would
be to get a salary hike of more than 111,000 Canadian Dollars with a good job.
FIGURE 2
Note: Average Marketing Salary in Toronto 2022
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Source: (Explorer,2022)
FIGURE 3
Note: The average income for Marketing is 12% higher than other jobs
Source: (Explorer, 2022)
2. Opportunities
I want to pursue the position of marketing manager in Canada would be associated
with the successive openings of other opportunities and prospects with the higher ranks of job
roles. The promotions that would be possible after becoming a marketing manager have been
linked with becoming a Marketing Director followed by Marketing Research Director
(Ahmed, 2020). To obtain my desired position as a marketing director, I have to serve as the
marketing manager in a reputed firm. I would need to establish some vital skills and abilities
to help me pursue the next target position at the marketing level. A promotional for me of 3-4
years will be followed to obtain the next level or position after the post of a marketing
manager in Canada, and that will be beneficial for me too. The persuasion of some of the
courses that would allow me to obtain the promotions within the marketing managers have
been linked with the courses named Post Degree Diploma in Business Administration–
Marketing Management and University Canada West College Graduate Certificate in
Marketing Management (Weng, 2022).
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In addition, I think that marketing skills that have been associated with specialization
in Digital Marketing have also been found to be vital for the promotions related to achieving
higher levels after becoming a marketing manager. My experience of a minimum of 5 years
in the position of serving as a marketing manager would be required to get promoted to the
level of a marketing director for a particular company. The next level for me to grade up
would need another 5-10 years of the gap to obtain the position of marketing research
director of a particular reputed brand or marketing organization within Canada.3. Inventory
1. Skills My skills portray the inclusion of problem - solving attitude
along with decision-making and team building. Marketing and
journalism skills associated with maintaining public relations
have been of great importance. I have experience in
advertising and business strategies that would be needed to be
evolved within an employee to become the marketing manager
of a reputed firm.
2. Abilities My ability to understand the demands and needs of the buyers
and the sales processes will be essential, and to undergo
creative writing skills and innovative decision-making
processes have been other vital abilities to be incorporated into
a marketing manager. Growing network, communication skills
and adaptability to changes and the ability to face harsh
situations are very important for me to become a marketing
manager.
3. Training Training in marketing strategies and planning along with
communication skill training and decision-making skill
adoption has been vital training required for me to obtain the
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rank of a marketing manager. Problem-solving skill training
along with customer management training are important
sections to be well trained before becoming a marketing
manager to obtain sustainability for the company.

4. Education MBA in marketing and digital marketing.
Facebook BluePrint Certification and Content Marketing
Certification course.
5. Qualification Ability to handle situations along with build good customer
relationships for the sustainability of the business. Attentive
and ability to sell products along with the adoption of good
communication skills. High knowledge in mathematics along
with business management band customer management skills.
Note: This table demonstrates an inventory of your current skills, abilities, training, and
education
4. Action steps
My initial step would be qualifying for a post-graduation in MBA in Canada. My
second step would be to join a marketing analyst in a marketing firm in Canada to gain
practical knowledge and expertise. My third and final step would be to obtain the position of
junior manager and then marketing manager in a well-reputed firm in Canada.
5. Barriers
● My lack of experience and capability to serve as a marketing manager.
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● My lack of experience in the team and understaffed team building led to improper
execution of the process.
● I may find issues associated with interpreting the marketing data that would be vital
for an organization in the marketing field.
● I may encounter communication gaps between the marketing department and the
company's manager led to distrust and conflicts.
● Insufficient training for marketing managers leads to involvement in issues regarding
management and problem-solving and execution within the team.
● The incapability of closing the loop during team management associated with the
marketing strategies and planning within a concerned firm by the marketing manager.
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References
Ahmed, T. (2020). Improving self-learning and dealing with adjustment challenges through
individual reflective action research of an international MBA student. ALAR: Action
Learning and Action Research Journal, 26(2), 107-131. Retrieved on 6th June 2022,
from: https://www.researchgate.net/profile/Tanya-Ahmed-
2/publication/348034211_Improving_self-
learning_and_dealing_with_adjustment_challenges_through_individual_reflective_ac
tion_research_of_an_international_MBA_student/links/60d1998a458515dc179cdaff/I
mproving-self-learning-and-dealing-with-adjustment-challenges-through-individual-
reflective-action-research-of-an-international-MBA-student.pdf
Chowdhury, T. A., & Miah, M. K. (2019). Perceptions of students and employers regarding
employability skills for entry-level positions in marketing and sales. Australian
Journal of Career Development, 28(1), 3-13. Retrieved on 6th June 2022, from:
https://journals.sagepub.com/doi/pdf/10.1177/1038416217751566
Cundari. (2022). Cundari. Cundari. Retrieved 12 June 2022, from https://www.cundari.com/.
Explorer, S. (2022). Marketing Average Salaries in Toronto 2022 - The Complete Guide.
Salaryexplorer.com. Retrieved 12 June 2022, from
http://www.salaryexplorer.com/salary-survey.php?
loc=3358&loctype=3&job=36&jobtype=1.
Marchese, M., Giuliani, E., Salazar-Elena, J. C., & Stone, I. (2019). Enhancing SME
productivity: Policy highlights the role of managerial skills, workforce skills and
business linkages. Retrieved on 6th June 2022, from:
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http://library.kiet.re.kr/_MultiData/krms/00042/355/Enhancing%20SME
%20productivity.pdf
Weng, M. (2022). Research on the Promotion of International Vision of Mba Education--from
a Two-Dimensional Perspective Based on Knowledge Maps and Spatial
Changes. International Journal of New Developments in Education, 4(2). Retrieved
on 6th June 2022, from: https://francis-
press.com/uploads/papers/7IT2oPwPedHS2TVjYbFL9CGJaYV1aeHLgNUnrL8z.pdf
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