Urban Rural Tourism

GenX Mell Gen Z GenX Mell Gen Z GenX

Awareness 79% 76% 74% 71% 74% 73% 78%
Consideration 67% 76% 59% 62% 74% 52% 62%
Year 1 Preference 57% 76% 47% 55% 74% 37% 50%
Purchase Intention 19% 40% 43% 19% 42% 38% 16%
Market Share 17% 43% 40% 17% 44% 33% 15%
Loyalty 10% 40% 17% 12% 42% 10% 7%
Advocacy 5% 40% 8% 4% 42% 3% 3%

Awareness
Consideration
Preference
Year 2 Purchase Intention
Market Share
Loyalty
Advocacy
Tourism All Urban Rural Tourism All
Mell Gen Z GenX Mell Gen Z All All
75% 74% 76% 75% 74% 77% 73% 75% 75%
75% 65% 64% 75% 59% 68% 65% 68% 67%
75% 58% 54% 75% 49% 61% 58% 62% 60%
33% 39% 18% 38% 40% 32% 31% 29% 31%
33% 35% 16% 39% 36% 32% 30% 27% 30%
33% 24% 9% 38% 19% 21% 22% 20% 21%
33% 16% 6% 38% 10% 17% 17% 16% 17%