INDUSTRIAL RESEARCH PROJECT

SYNOPSIS

Unraveling Myspace: Exploring the Rise, Fall, and Legacy

of the Original Social Network

Course Code: D1UA614R

Semester: VI
Course Credit: 03

For
Bachelor of Business Administration

By
Amrit Raj
21GSOB1010484
1. Abstract:
My project focuses on exploring the history and impact of Myspace, a
groundbreaking social networking website. Through this research, I aim to
understand the platform's significance in shaping online social interaction and its
lasting legacy in the field of digital culture. By analyzing the features,
functionalities, and cultural implications of Myspace, I aim to provide insights
into its rise, fall, and enduring influence on subsequent social media platforms.

2. Introduction:
The emergence of Myspace marked a significant milestone in the evolution of
online social networking. As a pioneering platform, it revolutionized how people
connect, share, and express themselves in the digital realm. However, despite its
initial dominance, Myspace faced challenges and eventually lost its position to
competitors like Facebook. Nevertheless, its impact on digital culture remains
profound, underscoring the importance of understanding its history and legacy.
In this project, I will delve into the story of Myspace, examining its features,
cultural impact, and eventual decline. By doing so, I hope to shed light on the
broader implications of social media evolution and its implications for
contemporary digital communication.

3. Literature Review:
The literature surrounding Myspace encompasses various perspectives, ranging
from its technological innovations to its societal implications. Scholars have
analyzed its role in shaping online identity, facilitating social connections, and
influencing cultural trends. Additionally, researchers have explored the platform's
impact on music promotion, user-generated content, and privacy concerns. By
synthesizing existing literature, this project aims to contribute to a comprehensive
understanding of Myspace's significance in the realm of social media and digital
culture.

4. Objectives:
- To investigate the historical development of Myspace and its key features.
- To analyze the cultural impact of Myspace on digital communication and social
interaction.
- To examine the factors contributing to Myspace's decline and its implications
for subsequent social media platforms.

5. Hypothesis:
I hypothesize that Myspace's rise and fall are attributable to a combination of
technological advancements, shifting user preferences, and strategic missteps by
the platform's management. Furthermore, I anticipate that studying Myspace's
trajectory will provide valuable insights into the broader patterns of social media
evolution and the complexities of online community dynamics.

6. Methodology and Methods:

This project will employ a mixed-methods approach, combining archival
research, qualitative analysis of user-generated content. Archival research will
involve examining historical documents, news articles, and academic literature
related to Myspace's development and impact. Qualitative analysis will focus on
analyzing user profiles, posts, and interactions to understand patterns of
engagement and self-presentation on the platform.

7. Conclusion:
In conclusion, Myspace represents a significant chapter in the history of social
media, showcasing the rapid evolution and enduring influence of online social
networking. Despite its eventual decline, Myspace's legacy lives on in the form
of its technological innovations, cultural contributions, and lessons learned for
subsequent platforms. By studying Myspace's history and impact, we gain
valuable insights into the dynamics of digital communication, user engagement,
and platform sustainability in the ever-changing landscape of social media.

8. References:
Article: https://www.nytimes.com/2019/03/19/business/myspace-user-data.html
https://www.britannica.com/topic/Myspace

Search Engine: Google search

YouTube videos: https://youtu.be/PF6ttWQUkwQ?si=VboTQy0sQi6z2uuK
https://youtu.be/w3_pSZAAx6c?si=KzWyhDUaThbCeR2F
https://youtu.be/jb1gWuzczSQ?si=_aPjeyTA_N2j7JHw

Ai tool used: 1) ChatGPT 3.5 – To frame the sentences accordingly.

2) QuillBot – To write grammatically correct sentences.