MB2038A

SOCIAL MEDIA WEB ANALYTICS

UNIT-1

II YEAR MBA III SEMESTER

Mr.N.VINODH
ASSISTANT PROFESSOR
 INTRODUCTION

 Evolution of online communities

 History and Evolution of Social Media
 Social Media vs. traditional media
 Social Media Audience and Goals for using Social Media
 Understanding Social Media: Strong and weak ties
 Influencers
 How ideas travel
 Viralness
 Social theory and social media
 technological determinism in popular discourse on social media
technologies.
 What is social media and web analytics?

Social and web analytics are used to measure the effectiveness of online marketing.
These tools will determine what content is getting more engagement and how people are
interacting with your website. There are many ways that you can use this information to
make changes in your digital marketing strategy.

What is the role of web analytics in social media marketing?

In other words, web analytics measure your website's traffic to give you insights into how
users are interacting with your website. Whereas social media analytics gathers
information from social channels to help businesses make sense of users' attitudes and
customer sentiments.
 Evolution of online communities
Social Media Audience and Goals for using Social Media
 Understanding Social Media: Strong and weak ties
strong ties tend to know the friends of their friends, groups can become self contained,
without bridges or links to other groups of people. That means that strong ties can stop
the diffusion of information, whereas weak ties will spread the information to new
groups of people.
 How ideas travel
 Viralness
 Social theory and social media
 technological determinism in popular discourse on social media technologies.
THANK YOU