Dr.

Vishwanath Karad
MIT WORLD PEACE
MIT-WPU UNIVERSITY PUNE

Name i Nitish Kuma PRNI0622 IR09

Subject : Stvategie Management

ASSIo NMENT
yolouunch a new tobatty product gobally tor Amaron . w,
9 ueulol alopt a cemprehense maukttig ooatoy that
encompases mauthet geeanch lecanaton, digilal matkuing.

Mauket Releanch i
Conalue t theveugh manket eeaeh o idenfy dangt maskets
and ustomy ufences glcbaly
Analyse cempettons and assss maket tuends to tailos
the praduet Hg
kocalinatiow :
- Adapt the product to meet local prefeancs, Nequlations
andd cuttual nuonces
kustomise mankatin messages and packaging to Peslnati uitt
each eoew '

keenage Amanen's global cnlw platferw toh feetire

digtal wmaxketing
utilise tanetid
aduantising an vasicw channeb,
D0cial medin to each opeeifu demoquabhi nelueling
Foum stnakgu pantnnshis uth local inglenevns ou
enkanu oduet uesbitty
tollabouae uuth Reqconal e- commwce plattonms to erpand
 MIT WORLD PEACE
MIT-WPU UNIVERSITY {FUNE

distibutton chanels
Customes kngagtmnt ?
Gwnplement a eobust custeme eugagemint stuai9y:
ncuing berscnalind coMmuncatcw au pest- uehas
suppont
tnowage useu -gnatd tontent and se tws to build
teuust and wudibility

Practial rampls i
Amanon eho co a global secess, localined uith languag
Aupport and alaplid featwus fon vauoo mankets
Amanou's acquoiton 4 Soug-com in the tidale iast faciliatd
manket eutuy ant untiqualen autta (ocal e- comULc
tuends

Ases
Ans' Jam twenty wienking eith Kotak Hakindna bank,
my onganuotow konduet SwoT aualyos to eualuala ita intuLual
Qnd ectnnal tactons .
Atengths : Robust funaneal auuces , dese bodut
pontolio stuong band upetation.
weaknes i Potental aeas te npouement w cuso meu
beucer , opvatonal effceney enhancementt.
Cpportunities : tmuqng mankis , techmolegcal acluanemeuta,
inoual tnancual praoue t
JAeaty i Regulatony changs, campetilion rom ohen bnancal
economic unentainlis
institutions , eonomie
Regula asessmen enawe statgi lignmen uith
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 D:. Vistwanath Kerad
MIT WORLD PEACE
MIT-WPU UNIVERSITY ! PUNE

manket dynamics and customy needs

Qusighls vgained aid in ea7ining tustowen asiee,
optumuning oknatous , Qnd veapilaning
Prloactie measwes aue taken to adddess patential
pcleulial
thstuats and challngs in the banking secton
Vhe seeguncy of SwOT analyas, tonductád Qunually
facittaly agity in anajting to the daynamic fuacidl
enuiLonment
he pusess seinfonces Kotak Hakinda Bank's vcommitment
to maintanng cemaetilie edge and suotained
the bankig industuy
Ans 3 tatgic pannen jer my ouganisatow, 9 ucoud conside
Aeveval changes to enhance cue camelliuens an

Oiqilal Jranatocmatan : dceelevat digital initiatis e

steamlne proces an mberoue stom eupeunee
huest w cuttng- edge tehneloges ihe Al aud blochehain
to stay ahead iw the apidtly uucluing bnaneia londucofe.
custome -tntue pcnclu i emplemnt stutegis to
enhane wstomey engagement end aatusfacliow keuwvag
data anayties ter bevsoua lined Quices ane tasgeled
mahuting
Snneatiew and Puodut Deue lopment : Forter a cultuse
iwnoation to tontinuously derteet deuelop new tuanial
paducty and suuius - Rupond auuftly to maket Btends
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 Dr Vishwanatt Karad

MIT WORLD PEACE

MIT-WPU UNIVERSITY|PUNE
and customes emands
Riuk Managementi soungthw is h managcment
tameorks
to naugate uegulatosy changes ad eonoie wneoiantus -
Qnconpeato scenanio planning to proactey aoladseds
potential chaenges'
Valnt 0euetopnent : guest in tuainug nd deulopmeut
þuogawms to ubskil employes to eusling ous Footeu a
cullunw eontunuos leaning and inovtion
beustainability Juteqatiou i dntegate suatainabiity into
business ractics , aliguing uith enusonmentau aud
k0cab eoponsibilities " eaplons gyew finauce and austaina ble
mestmant cpportiitey.
ALatgie Pantnenship i Jolentiby and establitlw stLatigi
patinenship to expand manket maach and enhane woice
ogeings. tollabonato with fintec bvems bon mutilally
benefcial nnouations
eyobal enpanionw; uplee qbpotuuities for global eKpanuon
in stuatuqo mankuta Jaulo uces to met the
sprefie neeals intonnauona customs

Ansy Yes, at Kotak Mahinda Bank, thete s a coentid

effonts to etbeetuuely balane ahent andb long tuw pugutes
sbatqiw planning Jhis appoach is intiqnal to cut
comiitment to sustanabl queth nol esulience in the
deymame banking ndustuy
dhot JeRm Puiouties t
Mecting quattery tnania tangets and oprational
cbjectiuey
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 Dr. Vishwanath Karad
MIT WORLD PEACE
MIT-WPU UNIVERSITY | PUNE
TECNO OY ACSAS SOG NNOATON &ARINERSHps

vadajting oiftly to changs in thu miglalouy lamscape

ano manet tonditons
enswing dayto-oay cpuatios ficintly to puouid
semess sees to oue esto mes!
hong- teumw Priioutus :
+Juesting in technolcgy anc digital inprastbuetwu ber
tutus ompetitiuenas
Quutebung and nustung talnt to buuld a okeilad wexk
-tees jon the euoling tinaneial landsapu
+Anticisating and pepaung te long- tnw inodusby tends
and cotoweU reeds
Jntegatid Planing :
vAligming shont- tuw actions with ewr Lang- tium strategiu

enswunA that o day- to- day decisics conulbute to the

achieuement of boaden ganinatioal gaalo
Agile vddaplatiow:
antaning tecblity to adapt otatuqies basd ow
chamgug mavket dynamics
Regulanly Herieuing and tteto updatiung
to nejlet enenging portnits and challengis
this balanced apboach enables Kotak Hahindua Bant
to nauiqat both immoiato chalengs and positiow
itis dustained success in the gutre

www.mitwpu.edu.in
 Dr. Vishwanath Karad
MIT WORLD PEACE
MIT-WPU UNIVERSITY | PUNE

Ans'5 tu the vUCA (Wolatilitys lntainty Compleity and

Ambigity) wonlds aigital tansgoumatiow is aa key stuateg4
fe eganinatony to nauigati and tho amidst constant
change Nue iscussiow ith puaclical euamples :
1 Volatulity
+Rucample : Retail ndustuy
+volatile manket odemands neguiw netailens to acopt digital
blaljouns teu weal tme inuenteuy managmnt ano
þrealietie analyies
iCempanis Like Amano wse AN elgarcthns to foueast demands
optumuU Logstcs, cne enhame the stow ercpieme.
Unentainty :
Grample- Meathians setow
Jhe heattheane ndusty euenages ugutau technologies tos
tlemudwne, emoto patient menitonuy aud data
anaytics to nauugati unwtanles in patint las
Quswng the couid19 pandemuy hosbdals uglobally mapilly
Lmplmentto tlehialth soutony to puoido tontnos
cae ushile menumsng phuysrcab contact'

euample i Hanuyactvng
omplee supply chaw o netuonks aNe sreamlinid thuougu
loT Cics pensons, and blackehaw to enhance tanpateny
and braabuuty"
Cowpanius ike sumns uae dgtal tuuns to mla
nd optmun manufaclvung puocssts? neducing complnetis

www.mitwpu.edu.in
 ör Vstwsfiat: Karad
MIT WORLD PEACE
MIT-WPU UNIVERSITY | PUNE

kuample i Finauialsics
Fintech companies utiline dala analytics and AI lo Wauigate
ambiquouw mankit tends cnab ling pusonalind banial
Rebo-adses, uke these used by Weathhuont ou Betlvment,
Be automatid neotiment auie bad ou pleal twe
malut data niirdal pufees

Qigi tal tanajormaton enhaues onganwnaonal agiliy

allowng napid adablation to changeng cueumstanus!
uloud cowputng big dala analytis s and Alewmpouern.
deeison- makus ceuth real time nsgats , wmitigating the
impact q unvtainty
oduacd tchnolegs suc as machine leaning and notaton
tr tspovgU to mtgotmatett. auctematiow simbly
compleso procsses, mpuouing epuatenal Hbicieney
Qiqital plathows enable quco eicpuimntaton and inuovation
sesponse to ambiguous maxtket conditions.

Jn the vvcCAWOnd, aigital bantomatiow isn't just a

Dganunationy to ttay nesitient , uuspousue and competitie

in the yae of conatant change

www.mitwpu.edu.in
 Dr Vishwanath Karad
MIT WORLD PEACE
MIT-WPU UNIVERSITY |PUNE
ECNO O0Y RESEAPOH SocIN oVAHOt, ArARTNE RSHIPS

he Bca Matic, Oh Boston tonsulting bmoub Hatnue, o a

stualige managcment tool that heps busesses amalyse
thin pooluct or busness nit poxtfoio based on uc
key factus io manket uqeuousth
Stans ( lig manket shane, High mankut gowth) i
gi Vesla tlectuio tans
+ Jesla's eleotuie cans haue a hiaw maxht ohane w the
Rapolly geowng eleetni Vechiclo nmantat
+the Hodu GQnd Hodet V, ab stans, epsent higlu qowtl
polertial and subslantal mauket olomuiane
Cash Flow ( lig Hanket bhase , kow manket yuoueth) !

spacex tanlink , rouding satulit ntnet dues,

s in a hgk- grouu t manket but uth nelatiuely tow
MAnt phare
Jt's a guestiow math as lt has the pootial for sugnifcant
Louth but jacs intense tompetilion vthe emenging
baleluit itenet seetor
guestion Harks (hew manket shane, high maket qouutt)

Hcnesoft windouw th domnant anhet shese iin th

epnating bystow manket , io a cash cow
he manket sor opoating systams o matuo , but eindes
tortinuous to qneat signhcant wene ana puoft

www.mitwpu.edu.in
 D Vishwanatlh Karad

MIT WORLDPEACE
MIT-WPU UNIVERSITY| PUNE

4 as ( lew manket shene low mankut qootl) i

44: Juaditional lanlive fhones
taditonal landlw phones iw a masvket úth delimug
elith the ise at mobile and intnetr base communcatiow,
this beoeluet tategeuy has low ouuth and low anket

labonatiow :
btaus i cowmpauics ohould inust nesoucs te maintain and
posst bly msense cthin manhet Ahae ew iq quouth aeas!
For Jesla, contnued nnouation and expansion into new
Mankels ull be easential
Casu g cous : Shesu booluet puouido a stable ncome,
allouing tompaies to imust in othe eas " MicHoCt
taw use the steady castu ow Gum ndows to bend
umoations iw cwegcng tuhmologies"
Question Nnku i ttategio diesions ane cuiiat bo guestion
manke spaex neds to aeide whetu to iuast moe te
neuase maket ohane osdinest f geourt potential is
linited
dogi konpanus may onde phasing out on
proctuet wthis catigvy to allocate esoes moU dúuitig
Gbiciely' HLadtional landlne phows ter eg, mugut not
be a otuatege focs to eleom cOmpanus
ompany s poxtgolio , aiding stratiqio deisio-ma king by
duttiyng whue
Whne to iust ,, maintain , oA eliist
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