Treyton Pokorney

(507)-577-1975 treytonpokorney@gmail.com treytonpokorney.weebly.com

EDUCATION

Bachelor of Arts in Business Administration and Minor in Multimedia March 2024

The University of Oregon Eugene, OR

RELEVANT COURSEWORK
Time-Based Digital Arts
• Learned Adobe Premiere Pro and best editing, producing, and storytelling techniques through
remixing and creating original content.
• Record footage using professional equipment, such as, a DSLR camera, LED and ring lights, and
green screen technologies.
Digital Imaging
• Gained proficiency in Adobe Photoshop, Illustrator, and InDesign by using software to
conceptualize and develop class projects, often with a specific storytelling goal.
• Collaborated with classmates to provide valuable feedback to grow as an artist.
• Critiqued digital images based on the creative brief, crucial class topics, and attention to detail.

SOCIAL MEDIA AND MARKETING

The Daily Emerald Since April 2024
Social Media Video Producer
• Joined the social media team to create video content for social media channels.
• Researched current trends within the culture and news on campus.
• Interviewed community members about current events.

Thunderegg Records Since March 2024

Brand Team Photographer and Content Strategist
• Collaborated with a large team with various groups such as creative, production, PR, and signed
artist to help develop promotion within the music industry.
• Brainstormed creative ideas such as persona, aesthetics, and music to develop multimedia
campaigns.
• Supported the artist create their original and on-brand media.

Oregon Forest Resources Institutes Since February 2023

Social Media and Outreach Intern
• Assisted in managing the agency's social media presence across multiple platforms, employing
strategic planning and content creation to effectively engage diverse audiences about education
on Oregon’s forest sector.
• Conducted interviews with relevant professionals to then be edited and posted to social media.
• Record footage using a microphone to ensure high quality and clarity.
• Assisted advertisement campaign shoots in the field with a third-party production crew.
• Launched campaigns driven by analytics and strategy, presenting creative and unorthodox
approaches to supervisors for seamless communications on platforms.
• Crafted engaging and professional copy, maintaining a consistent voice, and fostering community
interaction based on my own synopsis of articles, staff, and press releases from other government
and public agencies.
• Implemented structured content schedules through the Hootsuite scheduling platform, ensuring
timely and consistent delivery of social media posts for maximum reach and engagement.