ESTHER GOWIN

Fort Collins, Colorado • (479) 220-2749 • esthergowin@gmail.com • LinkedIn • Website

Multimedia Coordinator with over four years of experience in implementing and managing multimedia content
across various platforms. Led teams in multiple marketing campaigns and is skilled in administering
communications, guest service, content creation, development projects and facilitating promotional events.

PROFESSIONAL EXPERIENCE
Scott Family Amazeum, Bentonville, AR February 2022 – July 2023
Guest Service Team Lead and Retail Marketing Coordinator
- Lead and manage Guest Service and Retail teams to ensure exceptional customer service, a safe
environment and positive guest experience.
- Develop and execute marketing strategies to drive foot traffic and sales for the retail store.
- Coordinate the creation and production of marketing materials such as signage, displays and graphics.
- Manage the retail website and collaborate with other teams to ensure brand consistency and effective
marketing campaigns.

Ozark Ballet Theater, Bentonville, AR July 2022 - July 2023

Multimedia Developer

- Design and manage company website, along with developing social media platforms that led to an
increase in reach by a rate of 400%.
- Collaborate with team to gather and develop marketing materials for promotional events and social
media content.
- Manage multimedia campaigns across multiple platforms, ensuring timely and effective execution of
content creation and distribution, as well as monitor and analyze the performance of campaigns,
providing insights for improvement based on data-driven results.

Outreach Center Church, Siloam Springs, AR January 2021 - January 2023

Multimedia Coordinator

- Manage the organization's website and social media platforms, ensuring user-friendly interfaces and
engaging content that align with the brand's identity and objectives.
- Promote events and announcements, while working closely with directors to guarantee accurate
content is developed and disseminated across various channels.
- Create weekly multimedia content, including videos, photos and graphics, to support marketing and
communication efforts, while also writing and publishing a weekly e-newsletter to keep the followers
informed and engaged.

University of Arkansas Resiliency Center, Fayetteville, AR December 2019 - December 2021

Director of Communications

- Write compelling and engaging content for the organization's website, ensuring accuracy, clarity and
alignment with the brand's messaging and objectives, along with creating and maintaining a blog for
the organization, writing and publishing articles about scientific research.
- Collaborate with a team to build and promote the organization through effective communication
strategies and commissioned a local artist to develop the organization's brand logo.
- Establish and manage the organization's social media platforms, developing content calendars,
engaging with followers and monitoring analytics to optimize social media presence.

EDUCATION
University of Arkansas, Fayetteville, AR December 2020
Bachelor of Arts in Broadcast Journalism
- UATV Reporter, Producer and News Anchor, University of Arkansas’ Student Television Station (2020)
- International Photojournalism program with University of Arkansas Study Abroad in Bolivia (2019)
SKILLS
Skills: Associated Press and Broadcast writing styles, Adobe Creative Suite, Final Cut Pro, Audacity, Inception, Shopify,
WordPress, Weebly, Subsplash, Wix, Omni CMS, ChatGPT, Google Workspace, Microsoft Office, Meta Business Suite,
Canva, Thinglink, Flourish, Basecamp
Examples of Work: esthergowin.weebly.com