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Buying Decision Diagram

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Buying Behavior Diagram

Relevant Channel
Individual Beliefs Information
Characteristics Seeking /
Information Sufficiency Processing
Behavior
Perceived Hazard
Characteristics

Relevant Hazard
Experience High

Affective Response Seeking

Information Threshold
Political Philosophy

Informational
Subjective Norms
Current
Demographic / Knowledge
Socio-culture Perceived Avoiding
Information
Gathering Capacity

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