Session Title
How to keep SEO at the heart of your
reactive PR strategy
3 Sabotages that SEO Professionals think
are god for them
Getting down and dirty with log files
Embracing AI in SEO: How to 10x your
SEO leveraging AI bots
We built a bespoke ecommerce platform -
here's what we learnt
Write Your Own F*cking Website In 12
Easy(ish) Steps
Javascript SEO, Solved!
10 Quick wins to improve your rankings
(using Ahrefs)
Shopifucked: How to screw up your e-
commerce site when re-platforming
The NEW SEO Metric That
Makes SEO 10x More Valuable
Why Does Your CEO Hate SEO?
Unlocking the power of AI
It's Not Just About ROI, What Other
Advanced Link Analysis
How to ensure that your technical SEO
strategy is truly accessible
Google Updates with John Mueller and
How to write standout content in the age of
How To Tackle Keyword Cannibalisation &
Dominate The SERPs
A New Bing: Microsoft Strikes Back
My secret to a stress-free PPC site
migration
How to run your business without it ruling
Building an automated content strategy
Using Entities in SEO
Local SEO at scale: turning a single drop
into a waterfall of impact
Call tracking and search marketing: The
combination you didn't think you needed
Google‘s messy middle and what
(ecommerce) SEOs need to know about it
Unleashing the Power of GA4 for B2B
Flip the script: overcoming negativity bias
for positive growth
The ultimate guide to test and learns
How to Build a User Journey Map for
Ecommerce SEO Tactics for Luxury
Think like a PM and optimise beyond the
Killer Content & Multichannel Magic: A
Chaotic How-to Guide
Showing SEO Value Through Meaningful
Leveraging AI in Digital Marketing for
Ecommerce
Generating complex schema markup at
How to properly use SEO, branding and
brand protection to lower your CPA
Befriend JavaScript- Your New Pal in
Winning the Search Game
Scale up: How to create unique content
with open-source tools
Presentation Deck Presented By
https://www.slideshare.net/Abbie84/abbie-
Abbie Johnson
brightonseopdf
https://speakerdeck.com/adrijanavujadin007/
Adrijana Vujadin
adrijana-vujadin
https://www.clicky.co.uk/lp/brightonseo Alex Wright
https://speakerdeck.com/aleyda/embracing-ai-
Aleyda Solis
in-seo-how-to-10x-your-seo-leveraging-ai-
https://speakerdeck.com/ecce/we-built-a- Alfie Payne & Brant
bespoke-e-commerce-platform-and-heres- McNaughton
alicerowancontentmarketing.com/brightonseo-
Alice Rowan
2023
https://speakerdeck.com/aliyamirzakhmet/jav Aliya Mizarkhmet
https://speakerdeck.com/andreitit/10-quick-
Andrei Tit
wins-to-improve-your-rankings-using-ahrefs
https://www.slideshare.net/AndrewFrobisher/s
Andy Frobisher
hopifucked-how-to-screw-up-your-ecommerce-
https://jbh.co.uk/brighton-andy-holland/ Andy Mollison
https://thosethatdare.com/brightonseo-sept- Anna Bravington
https://speakerdeck.com/azaharacorrales/unl Azahara Corrales
https://www.reflectdigital.co.uk/events/brighto Becky Simms
https://speakerdeck.com/bhartzer/brighton- Bill Hartzer
https://drive.google.com/file/d/1_AyzhOTscRI
Billie Geena
o3H_E76JeOQ2e7al-
https://speakerdeck.com/billiegeena/google- Billie Geena & John
https://drive.google.com/file/d/1TTfgt_00uppI Catherine Jones
https://speakerdeck.com/whitworthseo/how-to-
Charlie Whitworth
tackle-keyword-cannibalisation-and-dominate-
https://speakerdeck.com/chesteryang/a-new- Chester Yang
https://docs.google.com/presentation/d/18P0
Chris Ridley
7jfNLgMQYqjzJh3BeKBqcScImQxEJAsv5d-
https://speakerdeck.com/cltaylor/how-to-run- Claire Taylor
https://voxeltool.io/news/brighton2023/ Daniel Axelsson
https://www.slideshare.net/dixonhjones/entitie Dixon Jones
https://speakerdeck.com/ehababoud/ehab-
Ehab Aboud
aboud-uberall-local-seo-at-scale-turning-a-
https://speakerdeck.com/mediahawkltd/media
Faye Thomassen
hawk-brightonseo-september-2023
https://speakerdeck.com/neoseo/googles-
Florian Elbers
messy-middle-and-what-ecommerce-seos-
https://speakerdeck.com/gemmafontane/brigh Gemma Fontane
https://speakerdeck.com/giuliapanozzo/flip-
Giulia Panozzo
the-script-overcoming-negativity-bias-for-
https://speakerdeck.com/giuliapanozzo/the- Giulia Panozzo
https://www.slideshare.net/secret/uyoHhTknd Grace Frohlich
https://speakerdeck.com/gkoivikko/ecommerc Greta Koivikko
https://speakerdeck.com/pelogia/bseo-think- Gus Pelogia
https://speakerdeck.com/hannahlrbrady/killer-
Hannah Brady
content-and-multichannel-magic-a-chaotic-
https://speakerdeck.com/helenejelenc/showin Helene Jelenc
https://speakerdeck.com/imogencollins/ecom
Imogen Collins
merce-show-imogen-collins-leveraging-ai-in-
https://speakerdeck.com/itamarblauer/genera Itamar Blauer
https://www.slideshare.net/IvanaFlynn1/how-
Ivana Flynn
to-properly-use-seo-branding-and-brand-
https://www.slideshare.net/IzabelaWisniewsk
Izzy Wisniewska
a4/befriend-javascript-your-new-pal-in-
https://www.slideshare.net/JackRoberts49/bs
Jack Roberts
eo-scale-up-how-to-create-unique-content-
Can a Fully AI-Crafted Website Outsmart
Google's Ranking Algorithm?
Googlebot Log Driven Design & AI Linking
The TikTokification of Everyday Life
Unleashing the full Potential of Keyword
Why all CROs should be good workshop
facilitators and how
My Boss Doesn't Think I'm Strategic
Wanted: Link Wranglers -Taming your
How to handle internal linking on large
websites
A Guide to Using Semantic SEO to
How to Use Psychology to Better Manage
Your Team (& Clients)
Ideation: How to go beyond the first idea
Unlock the power of heatmaps:
supercharge your SEO and UX strategy
GA4 Explorations for SEO
How Digital PR Plays into Your E-E-A-T
Strategy and Why It’s Important
Learn how to combine google sheets
functions and do keyword analysis in 5
Supercharge your SEO content with email
How to Skyrocket Your SEO Performance
with Topic Clusters
What is TikTok SEO and how do you
utilize it as part of your SEO strategy
The Forgotten Art of Location Targeting
A People-first Approach: Why Web
Accessibility Matters
Recognise cultural appropriation in SEO to
avoid PR problems
Apple, Bing & Google for Multi Location
Local SEO
The True Dangers of Marketing Tags on
Privacy, Performance & Cost
How to build a marketing strategy on a
budget
SEO: Story Effect Optimization
The most common hreflang issues across
374,756 domains
From AI to EI: The future of SEO is
emotional intelligence
BrightonSEO Multilingualism in E-
commerce
Why Social is More Important to SEO Than https://speakerdeck.com/raysaddiq/why-social-
You Think
How to measure the impact of LinkedIn
Ads with zero clicks
Demystifying Chrome Dev Tools
Mastering Mental Health in Marketing's
"Always-On" World
How to Supercharge your SEO with Log
SEO+UX: It's a Match! Creating a Winning https://es.slideshare.net/SaraFernandezSEO/
SXO Strategy
SEO and the NHS: when search can save https://speakerdeck.com/sarahkey/seo-and- Sarah Key
The Mean Girls Principle Of Prospecting https://speakerdeck.com/smclarty1/the-mean- Sinead Mclarty
Optimize sitemaps for large e-commerce
https://speakerdeck.com/jadesymons/brighton-
Jade Symons
seo-september-2023-can-an-entirely-ai-
https://speakerdeck.com/jamesfgibbons/googl James Gibbons
https://speakerdeck.com/jamiecohen/the- Jamie Cohen
https://speakerdeck.com/jessicamal/unleashin Jess Maloney
https://speakerdeck.com/joejohnston/why-all-
Joe Johnston
cros-should-be-good-workshop-facilitators-
https://speakerdeck.com/nathanless/jonathan- Jonathan Moore
https://speakerdeck.com/jmfelip/wanted-link- Josep M Felip
https://speakerdeck.com/diije/how-to-handle-
Julien Deneuville
internal-linking-on-large-websites-brightonseo-
https://speakerdeck.com/kapwomd/a-guide-to- Kapwom Dingis
https://speakerdeck.com/5minutesnippets/ho
Kara Thurkettle
w-to-use-psychology-to-better-manage-your-
https://speakerdeck.com/katyvpow/brightonse Katy Powell
https://drive.google.com/file/d/1enRSGczmNe Kenichi Suzuki / Rio
a4p6pmfdM8VlYyosYwFPuE/view?usp=drive Ichikawa
https://speakerdeck.com/krmdigitaluk/ga4- Kyle Rushon
https://speakerdeck.com/laurenelizapr/how-
Lauren Hewitt-Crabb
digital-pr-plays-into-your-e-e-a-t-strategy-and-
https://malcolmcoles.com/2023/08/31/keywor
Malcolm coles
d-clustering-google-sheets/
mobedigital.com/brightonseo/ Maret
https://www.slideshare.net/MartinHayman/ho
Martin Hayman
w-to-skyrocket-your-seo-performance-with-
https://speakerdeck.com/mathoej/tiktok-seo-
Mathilde Høj
at-brightonseo
https://speakerdeck.com/mattcocking/the- Matt Cocking
https://speakerdeck.com/mattmultiplied/bright
Matt Wheeler
onseo-a-people-first-approach-why-web-
https://speakerdeck.com/meganwellman/brigh
Megan Wellman
tonseo-recognising-cultural-appropriation-in-
https://speakerdeck.com/sllides4_gmbapi/app
Michel van Luijtelaar
le-bing-and-google-for-multi-location-local-
https://gro.run/ems-2023-deck Nitesh Sharoff
https://speakerdeck.com/noemieelm23/bright
Noémie El-Maawiy
onseo-sept23-how-to-build-a-marketing-
https://speakerdeck.com/presentales/seo- Pascalle Bergmans
https://speakerdeck.com/patrickstox/hreflang-
Patrick Stox
study-and-interesting-issues-brighton-seo-
https://www.kameleonjournal.com/resources/
Petra Kis-Herczegh
brightonseo-2023-autumn
https://speakerdeck.com/rana_quba/brightons Rana Quba Chamsi,
eo-multilingualism-in-e-commerce-ba90bf37- PhD
Ray Saddiq
is-more-important-to-seo-than-you-think-align-
https://www.evolvingdev.com/post/how-to-
Richard Lawrence
track-the-success-of-linkedin-ads-with-zero-
https://speakerdeck.com/rvth/ruth-everett-
Ruth Everett
demystifying-chrome-dev-tools-brightonseo-
https://speakerdeck.com/ryanatseotesting/ma
Ryan Jones
stering-mental-health-in-marketings-always-
https://speakerdeck.com/sallyseo/how-to- Sally Raymer
Sara Fernandez
brightonseo-seoux-its-a-match-creating-a-
https://speakerdeck.com/stevy/optimize- Stevy Liakopoulou
Scaling a global SEO strategy with limited https://speakerdeck.com/sukhsingh/scale-a-
Sukhjinder Singh
resources and buy in global-seo-strategy-with-limited-resources-
Arabic SEO: How to engage 400+ million https://speakerdeck.com/taleb/arabic-seo-
Taleb Kabbara
Arabic Speakers how-to-engage-400-plus-million-arabic-
The most important algorithm you need to https://www.tazminsuleman.com/tazmin-at- Tazmin Suleman
How to keep the human element using AI
https://speakerdeck.com/telitsa/brightonseo-tl Tereza Litsa
for content and SEO
Exploiting XPath in ScreamingFrog and https://speakerdeck.com/pojda/brightonseo-
Thiago Pojda
Google Sheets set-23-exploiting-xpath-in-screamingfrog-and-
Significance of Cost of Retrieval and https://drive.google.com/drive/folders/1ETZP
Tuhin Banik
Leveraging Semantics in SEO Um_ZPIBNBpjlNygO2gw-0fyvdV2x
The Psychological Hit of Work Failure - a https://speakerdeck.com/valentinastragliotto/t
Valentina Stragliotto
Guide from a Digital Fresher he-psychological-hit-of-work-failure
Are SEOs like architects? An SEO Product https://speakerdeck.com/vandalillapokecz/va
Vanda Pokecz
Manager's Story ndapokecz-brightonseo-presentation-
Why I'm Ignoring Your Pitches https://speakerdeck.com/zoeburke/why-im- Zoe Burke
Search Integrated Influencer Marketing: A https://www.ashleyliddell.co.uk/pr-link-building-
Ashley Liddell
creator-led SEO future. show-2023-search-integrated-influencer-
Intent is King: Creating Content for the new-https://speakerdeck.com/croudmarketing/brig
Meg Green
age SERP hton-seo-2023-intent-is-king-creating-content-
Want to see more decks? Those available are linked already (or will be) from the official BrightonSEO site talks page