Accelerating Growth through SEO & SEM:

Stands Your Business from The Crowd

Digital Marketing Bootcamp by CareerCatalyst

Overview
SEO and SEM have such a significant role in the era of digital marketing. In
businesses, SEO and SEM work to drive traffic to their pages and websites that
will increase the business visibility and online presence in the public eyes in the
long run. Differed by its approach to advertising, SEO and SEM is still preferred
to run at the same time as they complement each other. While SEO focuses on
organic optimization and traffic, SEM can focus more on targeted traffic through
the paid advertisement. To help the students learn more about the two rising
fields, CareerCatalyst is providing “Accelerating Growth through SEO & SEM:
Stands Your Business from The Crowd” in our Digital Marketing Bootcamp to
give the chance for youth to understand more and better about digital marketing
straight from the expert.

Goals
After finishing the class, participants are expected to be able to understand and
get:
1. Difference of SEO/SEM
2. Introduction to SEO
3. SEO on page and off page optimization
4. Introduction to SEM
5. Learning budget and metrics

Rundown
Saturday, 5th February 2022 (13.00-15.05 WIB)
Time Max Duration Activity
13.00-13.05 5’ Class Opening and Speaker Introduction
13.05-14.35 90' Presentation material from speaker

14.35-14.55 20’ Q&A Session

 Class Closing (Documentation and Closing
14.55-15.00 5’
Information from CareerCatalyst)

Topics Detail*
No Topic Goals References

1. Difference Participants can understand: https://www.webfx.com/blog/se

SEO/SEM in a ● Difference purpose of SEO o/seo-vs-sem-what-is-the-diffe
whole rence/
and SEM
https://blog.alexa.com/sem-vs-
seo/

2. Introduction to Participants can understand: Importance of SEO

SEO ● Importance of SEO
● Types of SEO
● Keyword research
- Tools
- Competitor research
https://www.reliablesoft.net/wh
at-is-search-engine-optimizatio
n-and-why-is-it-important/#:~:t
ext=SEO%20is%20important
%20because%3A&text=SEO
%20is%20not%20only%20abo
ut,searching%2C%20increase
s%20the%20website's%20trus
t.

Types of SEO
https://www.linkedin.com/pulse
/what-3-types-seo-harry-sande
rs/

Keyword research
https://blog.hubspot.com/mark
eting/how-to-do-keyword-rese
arch-ht

Keyword Research Tools

https://zapier.com/blog/best-ke
yword-research-tool/

Competitor research
https://thriveagency.com/news/
how-to-perform-an-seo-compe
titor-analysis-and-why-its-impo
 rtant/#:~:text=An%20SEO%20
competitor%20analysis%2C%
20or,a%20similar%20industry
%20or%20business.

3. SEO on page Participants can understand: On page techniques

and off page ● On page techniques https://www.reliablesoft.net/on-
optimisation page-seo/
● Off page techniques
● SEO Performance Off page techniques
Measurement https://echovme.in/blog/off-pag
e-seo-strategies/

SEO Performance
Measurement
https://www.semrush.com/blog
/seo-results/

4. Introduction to Participants can understand: Learning Campaign Types

SEM ● Learning Campaign Types
● SEM Campaign Structure
● Keywords in Google Ads
https://support.google.com/go
ogle-ads/answer/2567043?hl=
en
SEM Campaign Structure
https://searchengineland.com/
guide/ppc/search-campaign-st
ructure

Keywords in Google Ads

https://surfsideppc.com/google
-ads-search-terms-report/

5. Learning Participants can understand: Ad copies and extension

budget and ● Ad Copies & Extension https://digitalmarketinginstitute
metrics .com/resources/lessons/paid-s
(focused on Google Search
earch_ad-copy-and-ad-extensi
Engine) ons_gyjy
● Basic Budget & Bids
https://lineardesign.com/blog/g
(Google)
oogle-ad-extensions/
● Metrics & Optimisation Basic Budget & Bids
https://support.google.com/go
ogle-ads/answer/2375454?hl=
en
 Metrics & Optimisation
https://www.heroesofdigital.co
m/sem/key-sem-metrics/

*) Additional Note
- Targeted Audience: University Undergraduates.
- Speaker must create a presentation material based on the topic details
above and submit the presentation maximum 3 days before the class to be
reviewed by our curriculum team.
- The topic written above must at least be included in the material, but if
Speaker has any certain preferred topic to be shared to the participants,
Speaker is allowed to advise or improvise from the topic set above, with a
note that Speaker must inform the change to the respective contact person
from StudentsCatalyst.
- Material content is preferred to be in English but Speaker is allowed to
present the material in Bahasa Indonesia/English at the event.