SU Test File

SEO AUDIT REPORT BY MUHAMMAD ZEESHAN AKHTAR
Audit Results for www.su.edu.pk
Your page needs improvement

Number of recommended improvements: 18
Report Generated: 06 June 2021 06:53 PM
On-Page SEO
Links
Usability
Performance
Social
Review Child Pages
1. /CityOfEagles
2. /Dress_code
3. /Rules-and-Regulations
4. /aboutus
5. /academic-programs
6. /activity/dengue
7. /admission-regulations
pg. 1
8. /affiliated-colleges
9. /all-results
10. /alumni-association
11. /challan
12. /community-services
13. /directory
14. /downloads
15. /downloads?q=&tag_id=15
21. /faculty/Faculty-of-Agriculture
22. /faculty/Faculty-of-Arts-&-Humanities
23. /faculty/Faculty-of-Engineering-and-Technology
24. /faculty/Faculty-of-Medical-&-Health-Sciences
25. /faculty/Faculty-of-Pharmacy
26. /faculty/Faculty-of-Sciences
pg. 2
27. /faculty/Faculty-of-Social--Sciences
28. /feestructure/all
29. /frequently-asked-questions
30. /how-to-apply-for-change-of-subjects-paper
31. /jamia-masjid-abid
32. /latest-results
33. /news/admissions-for-e-rozgaar-next-batch-are-now-open-for-on-campus-classes
34. /news/girls-clinch-top-positions-in-su-ba-bsc-first-annual-exams-2020
35. /news/interfaith-harmony-can-ensure-peace
36. /news_archives/all
37. /notification/1155
42. /office/career-development-center
43. /office/co-curricular-forum
44. /office/controller-office
pg. 3
45. /office/counselling-center
46. /office/director-Implementation
47. /office/directorate-of-academics
48. /office/directorate-of-it
49. /office/directorate-of-sports
50. /office/directorate-of-student-affairs
51. /office/e-rozgaar
52. /office/event-management
53. /office/facilitation-center
54. /office/hall-council
55. /office/hall-council/hostels
56. /office/international-centre-for-punjab-studies
57. /office/lincoln-corner
58. /office/oric
59. /office/oric/research-facilities
60. /office/pakistan-institite-of-china-studies
61. /office/public-relations
62. /office/quality-enhancement-cell
pg. 4
63. /office/registrar-office
64. /office/resident-office
65. /office/treasurer
66. /office/vice-chancellor
67. /office/zubeida-agha-art-gallery
68. /offices/all
69. /oric/Mou
70. /oric/conferences
71. /oric/oric_startup_grants
72. /oric/oric_travel_grants
73. /oric/research_publication_detail
74. /page/our_history
75. /paper-rechecking
76. /publication/all
77. /publications_all
78. /scholarships
79. /sdgs
80. /students
pg. 5
81. /su_team
82. /tisc
83. /wazir_agha_library
On-Page SEO Results
Your On-Page SEO could be better

Your page has some level of On-Page SEO optimization but could be improved further. On-Page SEO is important
to ensure Search Engines can understand your content appropriately and help it rank for relevant keywords. You
should ensure that HTML Tag Content is completed correctly and align text content to target keywords.
HTML Header
Title Tag
You have a title tag of optimal length (between 10 and 70 characters).
Welcome to SU | University of Sargodha
Length : 38
Meta Description Tag

Your page appears to be missing a meta description tag. A meta description
is important for search engines to understand the content of your page,

and is often shown as the description text blurb in search results.
BODY CONTENT
HEADER TAGS
Your page is making good use of header tags.
HTML header tags are an important way of signaling to search engines
the important content topics of your page, and subsequently the

keywords it should rank for
pg. 6
Keyword Consistency
Your page's main keywords are not distributed well across the important HTML tags.
Your page content should be focused around particular keywords you would
like to rank for. Ideally these keywords should also be distributed across
tags such as the title, meta and header tags.
pg. 7
Amount of Content
Your page has a low volume of text content which search engines can
interpret as 'thin content'. It has been well researched that higher text
content volumes are related to better ranking ability in general.
Word Count: 465

Image Alt Attributes
You have images on your page that are missing ALT attributes.
We found 40 images on your page and 40 of them are missing the attribute.
pg. 8
INDEXING
Noindex Tag Test
Your page is not using the Noindex Tag which prevents indexing.
Noindex Header Test

Your page is not using the Noindex Header which prevents indexing.
INDEXING
SSL Enabled
Your website has SSL enabled.
HTTPS Redirect
Your page does not redirect to a HTTPS (SSL secure) version.
Robots.txt
Your website appears to have a robots.txt file.
http://su.edu.pk/robots.txt
Analytics
We could not detect an analytics tool installed on your page.
Website analytics tools like Google Analytics assist you in measuring,
analyzing and ultimately improving traffic to your page.
Schema.org Structured Data

We have not detected any usage of Schema.org on your page.
Schema.org is a structured data markup for webpages which helps
Search Engines understand your site better and provide rich snippets directly in their search
results.
pg. 9
RANKINGS
Top Keyword Rankings

This shows your top 10 Keyword Rankings in the specific location. The list is ordered by the keywords that drive the
most traffic to your page.
Total Traffic From Search

This shows you the Estimated Traffic Volume your page receives
from it’s Keyword Rankings
Keyword Positions
This shows you a summary of the positions for your Keyword Rankings.
The higher you rank, the more likely you are to capture traffic, with recent research showing that as much as 92% of
clicks happen on the first page.
pg. 10
LINKS
On-Page Link Structure
We found 248 total links. 18% of your links are external links and are sending authority to other sites.
0% of your links are no follow links, meaning authority is not being passed to those destination pages.
Friendly Links
Some of your link URLs do not appear friendly to humans or search engines.
We would recommend making links as readable as possible by reducing length,
file names, code strings and special characters
USABILITY
Your usability could be better

Your page is OK but could be more usable across devices. Usability is important to maximize your available
audience and minimize user bounce rates (which can indirectly affect your search engine rankings).
Device Rendering
This check visually demonstrates how your page renders on different devices. It is important that your page is
optimized for mobile and tablet experiences as today the majority of web traffic comes from these sources.
pg. 11
Use of Mobile Viewports

Your page either does not have a meta viewport specified, or it is configured incorrectly.
Viewports are important to ensure that your page content sizes appropriately
for different devices, in particular mobile and tablet.
Flash Used?
No Flash content has been identified on your page.
iFrames Used?
Your page appears to be using iFrames. iFrames are discouraged as they can
complicate navigation of content in mobile and have historically been harder to
index for search engines. There are particular coding libraries however such as
Google Tag Manager that require iFrames as part of their functionality.
pg. 12
Favicon
Your page has specified a favicon.
Email Privacy
Email addresses have been found in plain text. We recommend removing any plain text
email addresses and replacing them with images or contact forms.
Plain text email addresses can be susceptible to scrapers and email spammers.
Legible Font Sizes

The text on your page appears to be legible across devices.
Tap Target Sizing

The links and buttons on your page appear to be appropriately sized for
a user to easily tap on a touchscreen.
PERFORMANCE RESULTS
Your performance needs improvement
Your page's performance has various issues that may be adversely affecting users. Performance is important to
ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine
rankings). We recommend addressing the highlighted factors below.
pg. 13
Page Speed Info

Your page's server response time is slow. We recommend optimizing this to
improve user experience. There are a variety of technical factors such as the
web server engine and routing rules that can affect server responsiveness.
pg. 14
Page Size Info

Your page's file size is quite large which, regardless of other optimizations,
can reduce load speed and impact user experience.
A general rule is to keep your page under 5MB in total file size.
pg. 15
Number of Resources
This check displays the total number of files that need to be retrieved from web servers to load your page. As a
general rule, having more files to retrieve increases the number of server requests and can subsequently increase
page load time. It is a good idea to removing unnecessary files or consolidate files like styles and scripts where
possible.
Google Accelerated Mobile Pages (AMP)

This page does not appear to have AMP Enabled.
pg. 16
JavaScript Errors
Your page is reporting JavaScript errors during load. This could indicate that some required
functionality on your page is failing or scripts may have coding problems.
GZIP Compression
Your website is using GZIP compression.
Optimize Images
All of the images on your page appear to be optimized.
Minification
All your JavaScript and CSS files appear to be minified.
Deprecated HTML
No deprecated HTML tags have been found within your page.
Inline Styles
Your page appears to be using inline styles. Inline styles are an older coding practice
and discouraged in favor of using CSS style sheets, due to their ability to degrade page
load performance and unnecessarily complicate HTML Code.
pg. 17
SOCIAL RESULTS
Your social could be better
You do not appear to have a strong social presence or level of social activity (or we may just not be able to see your
profiles!). Social activity is important for customer communication, brand awareness and as a marketing channel to
bring more visitors to your website. We recommend that you have all of your profiles listed on your page for visibility,
and work to build a following on those networks.
Facebook Connected
Your page has a link to a Facebook Page.
Facebook Open Graph Tags

Your page is using Facebook Open Graph Tags.
Facebook Pixel
We have not detected a Facebook Pixel on your page.
Facebook's Pixel is a piece of analytics code that allows you to track users retarget them with
Facebook Ads in future.
Twitter Connected
Your page has a link to a Twitter profile.
Twitter Activity
You have a strong following on Twitter.
Twitter Cards
We have not detected Twitter Cards on your page.
Twitter Cards are a type of structured data that can be placed on your page to control what
content is shown when a page is shared on Twitter.
pg. 18
Instagram Connected
Your page has a link to an Instagram profile.
YouTube Connected
Your page has a link to a YouTube channel.
YouTube Activity
You have a good number of YouTube channel subscribers
LinkedIn Connected
No associated LinkedIn profile found linked on your page.
TECHNOLOGY RESULTS
pg. 19
Recommendations
pg. 20
pg. 21
END OF REPORT
pg. 22

SU Test File

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SU Test File

Uploaded by

Copyright:

Available Formats

SEO AUDIT REPORT BY MUHAMMAD ZEESHAN AKHTAR

Audit Results for www.su.edu.pk

Your page needs improvement

Review Child Pages

On-Page SEO Results

Your On-Page SEO could be better

Meta Description Tag

is important for search engines to understand the content of your page,

the important content topics of your page, and subsequently the

Word Count: 465

Noindex Header Test

Schema.org Structured Data

Top Keyword Rankings

Total Traffic From Search

file names, code strings and special characters

Your usability could be better

Use of Mobile Viewports

Legible Font Sizes

Tap Target Sizing

a user to easily tap on a touchscreen.

Page Speed Info

Page Size Info

Google Accelerated Mobile Pages (AMP)

Facebook Open Graph Tags

You might also like